{"id":1903,"date":"2024-11-24T18:40:37","date_gmt":"2024-11-24T10:40:37","guid":{"rendered":"https:\/\/deekpay.com\/?p=1903"},"modified":"2024-11-24T18:40:37","modified_gmt":"2024-11-24T10:40:37","slug":"%e5%8d%b0%e5%ba%a6%e4%b8%89%e6%96%b9%e6%94%af%e4%bb%98%e7%89%8c%e7%85%a7%ef%bc%9a%e5%8d%b0%e5%ba%a6%e6%94%af%e4%bb%98%e5%b7%a8%e5%a4%b4phonepe%e6%8e%a8%e5%87%ba%e9%9b%b6%e8%b4%b9%e7%94%a8%e5%ba%94","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2024\/11\/24\/%e5%8d%b0%e5%ba%a6%e4%b8%89%e6%96%b9%e6%94%af%e4%bb%98%e7%89%8c%e7%85%a7%ef%bc%9a%e5%8d%b0%e5%ba%a6%e6%94%af%e4%bb%98%e5%b7%a8%e5%a4%b4phonepe%e6%8e%a8%e5%87%ba%e9%9b%b6%e8%b4%b9%e7%94%a8%e5%ba%94\/","title":{"rendered":"India's three-way payment licence: Indian payment giant PhonePe launches zero-fee app shop"},"content":{"rendered":"<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/ts191.mm.bing.net\/th?q=paytm190\" alt=\"Indian payments giant PhonePe launches zero-fee app shop\" title=\"Indian payments giant PhonePe launches zero-fee app shop\"><\/p>\n<p>Recently, Indian fintech startup PhonePe announced the launch of its own app shop platform - Indus AppStore.<\/p>\n<p>According to the official announcement, the Indus AppStore developer platform offers developers a free offer for the first year and a nominal annual fee thereafter.Indus AppStore does not charge developers any platform fees or commissions for in-app payments. Developers are free to integrate any payment gateway of their choice into their apps.<\/p>\n<p>Akash Dongre, Chief Product Officer and Co-Founder of Indus AppStore, said that despite the large market, Indian app developers have been forced to work with only a single app shop to distribute their apps.Indus AppStore aims to provide app developers with a reliable alternative to the Google Play Store as a reference, offering a more localised solution to enhance app discovery and user engagement.<\/p>\n<p>The platform aims to provide developers with an alternative distribution channel into the Indian Android market. The app shop supports a number of features relevant to the local market, such as third-party payment providers, 12 Indian languages (a feature that is particularly valuable given that India is one of the world's multilingual countries), and a phone number-based login system.<\/p>\n<p>In May, PhonePe announced a new $100 million investment round from General Atlantic, bringing the total external funding for the $12 billion market cap fintech giant to $850 million.PhonePe, which spun off from e-commerce giant Flipkart last year, now dominates transactions on the UPI network set up by India's Retail Banks Association UPI is the leading online transaction method in India, processing over 8 billion transactions per month. The Indian payments market is highly concentrated with Google's GPay and PhonePe processing over 80% of UPI transactions. This new funding will support PhonePe in expanding its product line. Earlier this year, the startup launched a hyperlocal commerce app called 'Pincode', backed by the Open Network for Digital Commerce (ONDC) and endorsed by the Indian government.<\/p>","protected":false},"excerpt":{"rendered":"<p>Recently, Indian fintech startup PhonePe announced the launch of its own app shop...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1903","post","type-post","status-publish","format-standard","hentry","category-12"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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