<\/p>\n
Instagram marketing: how to build an effective strategy<\/p>\n
Nearly 500 million people use Instagram and share about 80 million photos a day. These numbers are huge. No matter who your target audience is, you can find them through Instagram. It gives your online business the ability to reach active users.<\/p>\n
Unlike the crowded Facebook and Twitter marketing, Instagram is just getting started as a social media channel. Here are some simple tips you can put together to start Instagram marketing:<\/p>\n
Optimisation of personal profiles<\/p>\n
An Instagram profile is the first line of communication for your online business. Therefore, your description should represent the philosophy of your online business and what your company does. Use your personal profile link to direct traffic to your website. The personal profile link is the most crucial factor as it is the only way to direct people from your Instagram page to your business website.<\/p>\n
You should include:<\/p>\n
Brand slogan or tagline<\/p>\n
A brief summary of the work you do and the services you provide<\/p>\n
Profile Link<\/p>\n
Developing a content strategy<\/p>\n
Content is at the heart of your Instagram profile. With 80 million photos shared every day prompting nearly 300 million users to log on to Instagram every day, you should have a clear idea of what you're posting on Instagram. Posting high-quality content enhances your brand image and creates a personal connection with community members.<\/p>\n
You can follow the content categories below:<\/p>\n
User-generated content<\/p>\n
Product Demo<\/p>\n
Company Culture<\/p>\n
Customer Stories<\/p>\n
Entertainment Stories<\/p>\n
Content based on popular topics<\/p>\n
Select Style Guide<\/p>\n
The style guide ensures a consistent element of your brand across all marketing channels. A style guide includes the design and layout of posts published on Instagram. Consider defining the following elements for your style guide:<\/p>\n
(art) composition<\/p>\n
colour<\/p>\n
calligraphic style<\/p>\n
filters<\/p>\n
caption<\/p>\n
hashtag<\/p>\n
Topic tags are your keywords<\/p>\n
Just like Google uses keywords to rank websites, Instagram uses hashtags. Use Instagram's \"Explore\" feature to find posts related to popular topics. If these topics are relevant to your online business, include them in your content. It's best to identify hashtags and then build your content around them. By placing your brand at the top of trending topics, your Instagram profile will be seen by those who post under that topic.<\/p>\n
For example, FreePaymentGateway is the most relevant hashtag for payment aggregators such as PayUmoney.<\/p>\n
analysis<\/p>\n
Measuring ROI and tracking results can help you optimise your content strategy. Keeping a close eye on your audience growth, the number of likes and comments on posts can help you determine which content is working for you.<\/p>\n
Use the following formula to calculate the engagement rate of your Instagram marketing campaigns:<\/p>\n
#Insta formula<\/p>\n
Likes + Comments \/ Followers \u00d7 100 = Participation Rate<\/p>\n
InstaRoad<\/p>\n
Increase brand awareness<\/p>\n
Showcase products\/services<\/p>\n
Showcase Activity Experience<\/p>\n
Share Company News<\/p>\n
Connecting with influencers<\/p>\n
Analytics can help you understand the flow, frequency and arrangement of content by measuring engagement metrics such as likes, followers and comments. Also read our blog post \"How to Grow Your Business with Google Adwords\".<\/p>","protected":false},"excerpt":{"rendered":"
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