{"id":2580,"date":"2025-05-12T14:16:17","date_gmt":"2025-05-12T06:16:17","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2580"},"modified":"2025-05-12T14:16:17","modified_gmt":"2025-05-12T06:16:17","slug":"omise%e3%80%81momo%e3%80%81zalopay%ef%bc%9a%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e7%bd%91%e5%85%b3%e5%af%b9%e6%af%94","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/12\/omise%e3%80%81momo%e3%80%81zalopay%ef%bc%9a%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e7%bd%91%e5%85%b3%e5%af%b9%e6%af%94\/","title":{"rendered":"Omise, MoMo, ZaloPay: A Comparison of Payment Gateways in Vietnam"},"content":{"rendered":"

Below are the three main payment gateways in Vietnam Omise, MoMo, ZaloPay<\/strong> The comparative analysis covers key indicators and applicable scenarios for enterprises and users:<\/p>\n

\n

1. Basic background<\/strong><\/h3>\n\n\n\n\n\n\n\n
dimension (math.)<\/strong><\/th>\nOmise<\/strong><\/th>\nMoMo<\/strong><\/th>\nZaloPay<\/strong><\/th>\n<\/tr>\n<\/thead>\n
Established<\/strong><\/td>\n2013 (from Thailand)<\/td>\n2014<\/td>\n2016<\/td>\n<\/tr>\n
parent companies<\/strong><\/td>\nOmise Holdings (multinational)<\/td>\nM_Service (local Viet Nam)<\/td>\nVNG Corporation (indigenous Vietnam)<\/td>\n<\/tr>\n
primary positioning<\/strong><\/td>\nB2B Online Payment Solutions<\/td>\nC2C\/B2C e-wallet<\/td>\nC2C\/B2C e-wallet + social integration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

2. Functionality and coverage<\/strong><\/h3>\n

(1) Method of payment<\/strong><\/h4>\n
    \n
  • Omise<\/strong>:
    \nSupports international credit cards (Visa\/Mastercard), bank transfers, and code-sweeping payments; suitable for cross-border e-commerce and enterprise API integration.<\/li>\n
  • MoMe<\/strong>:
    \nE-wallet top-up, QR code payment, bill payment (utilities\/telephone bills), code scanning for offline merchants; covering over 50,000 offline shops.<\/li>\n
  • ZaloPay<\/em>*:
    \nSimilar to Momo but deeply integrated with Zalo social app, it supports social scenarios such as red packet transfer and game recharge.<\/li>\n<\/ul>\n

    (2) User size<\/strong><\/h4>\n
      \n
    • MoMe: >30 million users (largest independent e-wallet in Vietnam).<\/li>\n
    • ZaloPay: ~20 million users (relies on Zalo eco-diversion).<\/li>\n
    • Omise: B-side customers predominate, no publicly available C-side data.<\/li>\n<\/ul>\n

      (3) Cross-border capacity<\/strong><\/h4>\n

      3. Cross-border capacity and internationalisation<\/strong><\/h3>\n\n\n\n\n\n\n\n
      dimension (math.)<\/strong><\/th>\nOmise<\/strong><\/th>\nMoMo<\/strong><\/th>\nZaloPay<\/strong><\/th>\n<\/tr>\n<\/thead>\n
      Cross-border payment support<\/strong><\/td>\n\u2705 Strong (support for international credit cards, multi-currency settlement)<\/td>\n\u274c Transactions within Vietnam only<\/td>\n\u274c Only in Vietnam, some cross-border game reloading<\/td>\n<\/tr>\n
      Country\/area coverage<\/strong><\/td>\nSoutheast Asia (Thailand, Japan, New Zealand, etc.) + some European and American markets<\/td>\nVietnamese mainland<\/td>\nLocal Vietnam + Limited ASEAN Co-operation<\/td>\n<\/tr>\n
      Applicable Scenarios<\/strong><\/td>\n-Cross-border e-commerce
      -Multinational enterprise API integration<\/td>\n      		-Local Life Payment
      -Domestic e-commerce\/retail<\/td>\n      		-Social Red Packet Transfer
      -Local O2O services<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
      \n

      4. Fees and costs<\/strong><\/h3>\n

      (1) Merchant Fees<\/strong><\/h4>\n
        \n
      • Omise<\/em>:
        \nCredit card transactions: ~3% + fixed fees; lower for bank transfers. Ideal for high-frequency, large-value transactions.<\/li>\n
      • Momo<\/em>:
        \nCode payment: 0.5%-1.5% (adjusted according to the industry); e-wallet top-up is free.<\/li>\n
      • ZaloPay<\/em>:
        \nSimilar to Momo, but with discounts for merchants within the Zalo ecosystem (as low as 0.3%).<\/li>\n<\/ul>\n

        (2) User Fees (user side)<\/strong><\/h4>\n
          \n
        • MoMe\/ZaloPay.
          \nCharge and transfer are free of charge, withdrawal to bank card charges 0.5%-1% commission.<\/li>\n
        • Omise.
          \nThere is no direct cost to the user and the cost is borne by the merchant.<\/li>\n<\/ul>\n
          \n

          5. API and technology integration<\/strong><\/h3>\n\n\n\n\n\n\n\n
          Omise (Developer Friendly<\/strong>)\uff5c Momo (Simple Access<\/strong>)\uff5c ZaloPay (Social integration<\/strong>)<\/th>\n<\/th>\n<\/th>\n<\/tr>\n<\/thead>\n
          API Documentation Completeness \u2705 Complete (Multi-language SDK) \u2705 Basic version is sufficient \u26a0\ufe0f need to contact sales<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
          Sandbox test environment \u2714\ufe0f provides a simulated payment process \u2714\ufe0f limited support \u274c no public sandboxes<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
          Customisation capability High (for complex business logic) Medium (standardised solutions predominate) Low (dependent on Zalo ecosystem)<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
          \n

          6.Summary of Strengths and Weaknesses<\/strong>
          \n\ud83d\udd39Omise:
          \n\u2713 Strengths: strong internationalisation, flexible technology, support for credit card collections; \u2717 Weaknesses: low C-suite visibility.
          \n\ud83d\udd39MoMe:
          \n\u2713 Advantage: wide offline coverage + large user base; \u2717 Disadvantage: serious homogenisation of functions.
          \n\ud83d\udd39Zalopay.
          \n\u2713 Strengths: social fission marketing potential; \u2717 Weaknesses: slow technical response.<\/p>\n

          \n

          7.How to choose?<\/strong>
          \n–Go with Omise.<\/strong>:: Enterprise-level clients requiring cross-border collections or custom development.
          \n–Choose Mom\u043e<\/strong>:: A lifestyle app for maximum local coverage.
          \n–Choose zalopay.<\/strong>:: Social e-commerce targeting young users with limited budgets.<\/p>\n

          \n

          \ud83d\udca1 Tips for 2024: Momo and zalopay are vying for 'super app' status, while omis\u0435 may face competitive pressure from giants like stripe<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

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