{"id":2667,"date":"2025-05-14T14:51:02","date_gmt":"2025-05-14T06:51:02","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2667"},"modified":"2025-05-14T14:51:02","modified_gmt":"2025-05-14T06:51:02","slug":"%e5%ad%9f%e5%8a%a0%e6%8b%89%e5%86%9c%e6%9d%91%e5%9c%b0%e5%8c%ba%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%95%b0%e5%ad%97%e6%94%af%e4%bb%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/14\/%e5%ad%9f%e5%8a%a0%e6%8b%89%e5%86%9c%e6%9d%91%e5%9c%b0%e5%8c%ba%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8%e6%95%b0%e5%ad%97%e6%94%af%e4%bb%98%ef%bc%9f\/","title":{"rendered":"How are digital payments being used in rural Bangladesh?"},"content":{"rendered":"<p>The promotion of digital payments in rural Bangladesh requires a phased, multi-layered strategy that takes into account local infrastructure, economic conditions and user habits. The following are key measures and specific recommendations:<\/p>\n<hr>\n<h3><strong>1. Addressing infrastructure bottlenecks<\/strong><\/h3>\n<ul>\n<li><strong>Mobile network coverage<\/strong>: Expanding 4G\/rural network coverage in cooperation with the government and telecom companies, with priority given to ensuring stable connectivity in core areas such as markets and village councils.<\/li>\n<li><strong>power supply<\/strong>:: Promote solar charging stations (e.g. bKash has been deployed in some villages) to ensure continuous operation of electronic devices.<\/li>\n<\/ul>\n<hr>\n<h3><strong>2. Streamlining user operations<\/strong><\/h3>\n<ul>\n<li><strong>USSD\/SMS payments<\/strong>: A *#247# shortcut code service for feature phone users without the need for a smartphone (similar to bKash's existing solution).<\/li>\n<li><strong>oral guide<\/strong>: Develop voice prompting systems in local languages (e.g., Bengali, dialects) to help illiterate groups complete transactions.<\/li>\n<li><strong>Agent Point Network<\/strong>: Train small shopkeepers in the village to become agent points to assist villagers in completing the exchange of cash and digital currency (refer to the Kenyan M-Pesa model).<\/li>\n<\/ul>\n<hr>\n<h3><strong>3. Localised scenario design<\/strong><\/h3>\n<ul>\n<li><strong>Agro-ecological chain integration<\/strong>::\n<ul>\n<li>Grain buyers pay farmers through digital wallets (reducing the risk of cash theft).<\/li>\n<li>Embedded agricultural purchasing function (seed\/fertiliser can be ordered directly with the app and offset against subsidy).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Religious Scene Adaptation<\/strong>: Opening of a special area for Islamic finance rules such as \"Holiday Donations\" and \"Hajj Expense Instalments\".<\/li>\n<\/ul>\n<hr>\n<h3><\/h3>\n<h4><\/h4>\n<h5><\/h5>\n<h6><\/h6>\n<\/p>\n<\/p>\n<\/p>\n<h3><strong>4. Confidence-building and financial education<\/strong><\/h3>\n<ul>\n<li><strong>Endorsement by community leaders<\/strong>: Co-promote with local mosques, schools or village chiefs, using networks of acquaintances to reduce doubts about use.<\/li>\n<li><strong>Anti-fraud awareness<\/strong>: Educate villagers to identify phishing links and bogus agents through popular forms such as mobile radio vans and marketplace theatre.<\/li>\n<li><strong>Zero Handling Fee Pilot<\/strong>: Handling fee waiver for new users for the first month of transfer\/payment (cost may be subsidised by the government or platform).<\/li>\n<\/ul>\n<hr>\n<h3><strong>5. Policy and ecological synergies<\/strong><\/h3>\n<ul>\n<li><strong>government linkage<\/strong>: Direct access to digital wallets for agricultural subsidies, pension disbursements (e.g., India's PMJDY programme) and mandatory activation of accounts for use.<\/li>\n<li><strong>cross-platform interoperability<\/strong>: Promote interconnection of mainstream wallets such as bKash and Nagad to avoid market fragmentation.<\/li>\n<li><strong>Cash refund mechanism<\/strong>: Allow users to redeem cash at any time at the agent's point of sale, solving the worry of \"in case you can't use it\".<\/li>\n<\/ul>\n<hr>\n<h3><\/h3>\n<h4><\/h4>\n<h5><\/h5>\n<h6><\/h6>\n<\/p>\n<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>Scaling up digital payments in rural Bangladesh requires a combination of local infrastructure, economic conditions and...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2667","post","type-post","status-publish","format-standard","hentry","category-36"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - 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