{"id":2715,"date":"2025-05-15T14:46:17","date_gmt":"2025-05-15T06:46:17","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2715"},"modified":"2025-05-15T14:46:17","modified_gmt":"2025-05-15T06:46:17","slug":"%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e6%8e%92%e8%a1%8c%e6%a6%9c","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/15\/%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e6%8e%92%e8%a1%8c%e6%a6%9c\/","title":{"rendered":"Vietnam Payment Market Share Rankings"},"content":{"rendered":"<p>Below is an overview of the key players in the Vietnam payments market and their market shares (latest data available as of 2023):<\/p>\n<h3><strong>1. In the area of electronic purses<\/strong><\/h3>\n<ul>\n<li><strong>MoMo<\/strong> (Approx. 50% market share)\n<ul>\n<li>Vietnam's largest e-wallet with over 30 million users, covering the entire online and offline scene.<\/li>\n<\/ul>\n<\/li>\n<li><strong>ZaloPay<\/strong> (approximately 20%)\n<ul>\n<li>Part of the VNG Group, it is rapidly expanding on the back of the Zalo social ecosystem.<\/li>\n<\/ul>\n<\/li>\n<li><strong>VNPAY<\/strong> (approximately 151 TP3T)\n<ul>\n<li>Deep co-operation with local banks, QR code payment is dominant.<\/li>\n<\/ul>\n<\/li>\n<li><strong>ShopeePay<\/strong> (approximately 10%)\n<ul>\n<li>Sea Group's, which relies on the e-commerce platform Shopee is growing rapidly.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>2. Bank cards\/international payments<\/strong><\/h3>\n<ul>\n<li><strong>Napas<\/strong> (National Payments Network)<br \/>\nDominates domestic card clearing and connects all local banks.<\/li>\n<li><strong>Visa\/Mastercard<\/strong><br \/>\nInternational cards prevail in cross-border and high-spending scenarios.<\/li>\n<\/ul>\n<h3><strong>3. QR code interconnection<\/strong><\/h3>\n<p>The \"VietQR\" standard promoted by the Central Bank of Vietnam integrates code-sweeping payments from banks and wallets.<\/p>\n<h3><em>Market characteristics<\/em><\/h3>\n<ol>\n<li><strong>Cash still accounts for 40%+ transactions<\/strong>:: But e-payments are growing at over 30%\/year.<\/li>\n<li><em><strong>policy-driven<\/strong><\/em>: The government plans to increase the proportion of cashless payments to 50% by 2025.<\/li>\n<li><em><strong>Foreign Capital Restrictions<\/strong><\/em>: Foreign shareholding in e-wallet companies needs to be less than 49% (e.g. GrabPay through a joint venture).<\/li>\n<\/ol>\n<p>It is recommended that precise data be consulted if required:<br \/>\n\u2705 Vietnam National Payment Corporation (NAPAS) Annual Report<br \/>\n\u2705 FiinGroup or Nielsen Vietnam market reports<\/p>\n<p>Note: Some shares are industry estimates due to opaque data disclosure by NBFIs.<\/p>\n<h3><strong>In-depth analysis of the payments market in Vietnam (continued)<\/strong><\/h3>\n<h4><strong>4. Bank transfers and mobile banking<\/strong><\/h4>\n<p>Despite the rapid growth of e-wallets, digital payments from traditional banks still hold a significant place:<\/p>\n<ul>\n<li><strong>Vietcombank, Techcombank, MB Bank<\/strong> and other head banks offer fast transfers, bill payments and other services through their own apps.\n<ul>\n<li><em>Mobile transactions have surpassed over-the-counter operations at some banks<\/em>.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Bankplus (Napas)<\/strong>The Vietnamese version of the \"Fast Payment System\", which supports real-time interbank transfers.<\/li>\n<\/ul>\n<h4><strong>5. Emerging players and competitive landscape<\/strong><\/h4>\n<ul>\n<li><strong>GrabPay+MoMo Collaboration<\/strong>: Grab is unable to operate a wallet on its own due to foreign investment restrictions and has turned to MoMo to open up its payment ecosystem.<\/li>\n<li><strong>AirPay (under VNG)<\/strong>: focuses on gaming and entertainment scenarios, but has a small market share (~5%).<\/li>\n<li><em><strong>Chinese player<\/strong><\/em>: WeChat Pay\/Alipay is available in tourist areas, but it is difficult to expand local users due to policy restrictions.<\/li>\n<\/ul>\n<h4><strong>6. Segmentation scenario share reference<\/strong>(2023 estimate)<\/h4>\n<table>\n<thead>\n<tr>\n<th><strong>take<\/strong><\/th>\n<th>Main payment methods<\/th>\n<th>market share trend<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>offline retail<\/td>\n<td>MoPo\/VNPAY QR Code &gt; Cash<\/td>\n<td>QR code is the fastest growing<\/td>\n<\/tr>\n<tr>\n<td>e-commerce<\/td>\n<td>ShopeePay &gt; MoMo &gt; Bank Transfer<\/td>\n<td>Shopee's bundling strategy pays off<\/td>\n<\/tr>\n<tr>\n<td>Transport<\/td>\n<td>GrabPay (Indirect) &gt; ZaloPay<\/td>\n<td>Grab monopolises the taxi market<\/td>\n<\/tr>\n<tr>\n<td>B2B\/large transactions<\/td>\n<td>Bank Transfer &gt; Visa\/Mastercard<\/td>\n<td>Business-to-public digitisation still in its early days<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h3><em><strong>future trends<\/strong><\/em> \ud83d\udd2e<\/h3>\n<ol>\n<li>\n<p><strong>Super App Integration War<\/strong>:<\/p>\n<ul>\n<li>MoPo\/ZaloPay and others are trying to become \"Vietnam's version of Alipay\", integrating financial services such as lending and insurance.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><em><strong>Breakthrough in cross-border payments<\/strong><\/em>:<\/p>\n<ul>\n<li>ASEAN regional connectivity (e.g. PromptPay in Thailand and VietQR docking test).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><em><strong>tighten supervision<\/strong><\/em>:<\/p>\n<ul>\n<li>P2P transfers may require face verification for anti-money laundering; foreign platforms face stricter data localisation requirements.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><em>Rural markets up for grabs<\/em>:<br \/>\nE-wallets are penetrating rural areas with high cash dependency through agent outlets.<\/p>\n<\/li>\n<\/ol>\n<p>For specific company financial reports or regional data breakdowns, further targeted enquiries can be made! \ud83d\ude80<\/p>","protected":false},"excerpt":{"rendered":"<p>Following is an overview of the key players and their market share in the Vietnam payments market (as of 2023...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2715","post","type-post","status-publish","format-standard","hentry","category-34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - 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