{"id":2758,"date":"2025-05-16T19:13:27","date_gmt":"2025-05-16T11:13:27","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2758"},"modified":"2025-05-16T19:13:27","modified_gmt":"2025-05-16T11:13:27","slug":"%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e5%a6%82%e4%bd%95%e6%8e%a5%e5%85%a5%e4%b8%ad%e4%b8%9c%e6%94%af%e4%bb%98%ef%bc%9f%e5%ae%9e%e6%88%98%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/16\/%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e5%a6%82%e4%bd%95%e6%8e%a5%e5%85%a5%e4%b8%ad%e4%b8%9c%e6%94%af%e4%bb%98%ef%bc%9f%e5%ae%9e%e6%88%98%e6%8c%87%e5%8d%97\/","title":{"rendered":"How can cross-border e-commerce merchants access Middle East payments? A Practical Guide"},"content":{"rendered":"

How can cross-border e-commerce merchants access Middle East payments? A Practical Guide<\/strong><\/h1>\n

introductory<\/strong><\/h2>\n

With the rapid development of the global e-commerce market, the Middle East has become an important growth point for cross-border e-commerce due to its high per capita consumption, increased internet penetration and policy support. However, due to differences in payment habits, regulatory policies and localised needs, many cross-border sellers face payment challenges in the Middle East market. In this article, we will introduce how to efficiently access the mainstream payment methods in the Middle East, optimise the settlement process and increase the conversion rate.<\/p>\n

\n

I. Overview of the Middle East e-commerce market and payments<\/strong><\/h2>\n

1. Market size and potential<\/strong><\/h3>\n
    \n
  • The Middle East e-commerce market size has crossed USD 50 billion by 2023 and is expected to maintain a CAGR of over 15% over the next 5 years.<\/li>\n
  • The UAE, Saudi Arabia and Egypt are the core markets, with online shopping penetration in Saudi Arabia and the UAE exceeding 80%.<\/li>\n<\/ul>\n

    2. Analysis of the main payment modalities<\/strong><\/h3>\n

    (1) Credit\/Debit Cards (Visa & Mastercard)<\/strong><\/h4>\n
      \n
    • Penetration is high (especially in the UAE and Saudi Arabia), but some users still prefer local solutions.<\/li>\n<\/ul>\n

      (2) Cash on Delivery (COD) - cash on delivery<\/strong><\/h4>\n
        \n
      • Accounting for 30%-50% of e-commerce transactions in the Middle East, it is particularly popular in Saudi Arabia and Egypt. Attention needs to be paid to the issue of logistics costs associated with high rejection risk.<\/li>\n<\/ul>\n

        (3) Digital Wallets<\/strong><\/h4>\n
          \n
        • Apple Pay \/ Samsung Pay<\/strong>: Commonly used by high-end users;<\/li>\n
        • STC Pay (Saudi Arabia), Fawry (Egypt)<\/strong>: Local wallets take a significant share;<\/li>\n
        • Mada Cards (Saudi Exclusive)<\/strong>: Government-driven debit card network covering 90% local consumers.<\/li>\n<\/ul>\n

          (4) Bank Transfer & BNPL (Buy Now Pay Later)<\/strong><\/h4>\n
            \n
          • BNPL services such as Tabby (UAE) and Tamara (Saudi Arabia) are growing rapidly;<\/li>\n
          • Direct bank transfers are commonly used for B2B transactions.<\/li>\n<\/ul>\n
            \n

            II. Practical steps for accessing Middle East payments<\/strong><\/h2>\n

            [Step1] Choose a Compliant Cross-Border Collection Service Provider<\/strong><\/h3>\n

            Ensure partner support:
            \n\u2705 Local clearing networks such as MADA\/SADAD;
            \n\u2705 COD funds pooling and risk management capacity;
            \n\u2705 Saudi Central Bank (SAMA)\/UAE Central Bank licence;<\/p>\n

            Recommended Service Provider:
            \n\u2714 Checkout.com (omnichannel coverage)
            \n\u2714 PayTabs (Middle East focused)
            \n\u2714 Telr (Arabic interface support)<\/p>\n

            [Step2] Technical interface key points<\/strong><\/h3>\n

            (1) API Integration Considerations.<\/strong><\/p>\n

            \/\/ Example: PayFort Sandbox Testing API Requests
            \r\ncurl https:\/\/sbpayments.payfort.com\/FortAPI\/paymentApi 
            \r\n-H \"Content-Type: application\/json\" 
            \r\n-d '{
            \r\n   \"command\": \"PURCHASE\",
            \r\n   \"merchant_reference\": \"ORDER_12345\",
            \r\n   \"amount\": \"1000\", \/\/in minutes
            \r\n   \"currency\": \"SAR\".
            \r\n   \"customer_email\": \"user@domain.com\"
            \r\n}'
            \r\n<\/code><\/pre>\n
            (2) Required Function Development.<\/strong>
            \n\u26a1 Mada-specific input box recognition
            \n\u26a1 STC Pay Jump Page Arabic Adaptation
            \n\u26a1 Tamara Staging Options Front End Display<\/p>\n
            [Step3] Risk control system construction<\/strong><\/p>\n\n\n\n\n\n\n
            Type of risk<\/th>\nprescription<\/th>\n<\/tr>\n<\/thead>\n
            COD fraud<\/td>\nAdvance 20% Deposit + Blacklisting System<\/td>\n<\/tr>\n
            credit card chargeback<\/td>\nMandatory AVS verification + 3DS authentication<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
            \n
            III. [Operational optimisation strategies]
            \n\ud83d\udccc Pricing shows local currency (e.g. SAR\/AED)
            \n\ud83d\udccc Extended COD repayment cycle during Ramadan
            \n\ud83d\udccc \"4 Interest Free Periods\" Promotion for Tabby Users<\/p>\n
            \n
            IV. [Frequently asked questions]
            \nQ:How do you deal with exchange controls in Egypt?
            \nA: Receive EGP through Fawry and exchange it for US dollars to leave the country.<\/p>\n
            Q:What is the reason for Mada card failure?
            \n\u2192Check if Merchant Category Code (MCC) is permitted<\/p>\n
            \n
            Conclusion.
            \nThe key to success in the Middle East market is a deeply localised payments solutions portfolio Recommended for continued interest.
            \n\ud83d\udd14 New Value Added Tax (VAT) Policy for Gulf Countries in 2024
            \n\ud83d\udd14 Qatar's upcoming national digital wallet<\/p>\n
            V. Middle East Payment Localisation Depth Strategy<\/strong><\/h2>\n
            1. Language and interface optimisation<\/strong><\/h3>\n
              \n
            • Arabic Adaptation<\/strong>: Ensure that payment pages support RTL (right-to-left) layout and that buttons and prompt messages are professionally translated.<\/li>\n
            • Streamline processes<\/strong>: Middle Eastern users prefer a simple checkout process, recommending \"one-click payment\" or payment in 3 steps or less.<\/li>\n<\/ul>\n
              2. Religious and cultural adaptation<\/strong><\/h3>\n
                \n
              • Ramadan Promotion Strategy<\/strong>: Offer a night delivery option and add a \"Ramadan Box\" recommendation to the shopping cart page.<\/li>\n
              • Taboo avoidance<\/strong>: Avoid using sensitive elements such as pigs and alcohol as marketing material.<\/li>\n<\/ul>\n
                \n
                [Step4] COD (Cash on Delivery) refined operations programme<\/strong><\/h2>\n
                (1) 5 Ways to Reduce Rejection Rates<\/strong><\/h3>\n
                \ud83d\udd39 Mandatory filling of detailed address + contact number for secondary verification when placing an order
                \n\ud83d\udd39 Pre-authorisation freezes part of the amount (e.g. 10% for an order)
                \n\ud83d\udd39 High-value orders are automatically converted to online prepayment and given a voucher
                \n\ud83d\udd39 Logistics company co-operation assessment signing rate indicator (Recommendation >85%)<\/p>\n
                (2) COD Funding Return Acceleration Techniques<\/strong>
                \n\u25b8 Saudi Market: Instant top-ups to merchant accounts via STC Pay
                \n\u25b8 UAE Markets: Contact Banks to Launch \"Cash Deposit Management\" Service<\/p>\n
                \n
                [Step5] Data monitoring Kanban build]<\/h2>\n
                Key indicators are tracked daily:
                \n\u2714 Mada card success rate (industry benchmark 78%-82%)
                \n\u2714 Tabby instalment customer unit price change curve
                \n\u25b6\ufe0fCOD Return Reason Word Cloud Analysis<\/p>\n
                Tool Recommendation:
                \n\u25ba Tableau Middle East Time Zone Report Template
                \n\u25ba Google Analytics4 Custom Event Tracking \"Payment_Failure\"<\/p>\n
                \n
                VI. [Response to emerging trends]
                \n2024 Focus:
                \n\ud83d\ude80 Saudi Arabia opens cross-border foreign exchange settlement pilot (test list application in progress)
                \n\ud83d\ude80 The Impact of the UAE Central Bank Digital Currency (CBDC) on Cross-Border Trade
                \n\ud83d\ude80 Egypt launches 'InstaPay' real-time clearing system to replace traditional TT remittances<\/p>\n
                \n
                Case Sharing:
                \nA Shenzhen 3C seller accessed Mada and took the following steps.
                \n\u2705Put credit card\/Mada option first on payment page \u2192 Conversion rate \u219123%
                \n\u2705 Close COD for areas at high risk of denials \u2192 bad debt rate \u219341%<\/p>\n
                \n
                Final checklist:
                \nHas \u2611\ufe0f completed the SAMA FinTech Sandbox registration? (Required for Saudi Arabia)
                \nDoes \u2611\ufe0f display the Tamara Interest Free logo on the front page of the shop?
                \nDoes \u2611\ufe0f logistics partner support Saturday delivery? (Weekend in Gulf countries is Friday-Saturday)<\/p>\n
                Need to discuss further country-specific interfacing details? For example Kuwait's KNET gateway specific requirements or Qatar's newly enacted e-wallet regulations?<\/p>","protected":false},"excerpt":{"rendered":"
                How can cross-border e-commerce merchants access Middle East payments? 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