{"id":2879,"date":"2025-05-20T14:11:05","date_gmt":"2025-05-20T06:11:05","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2879"},"modified":"2025-05-20T14:11:05","modified_gmt":"2025-05-20T06:11:05","slug":"%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%b8%82%e5%8d%a0%e7%8e%87%e6%8e%92%e5%90%8d%ef%bc%88%e6%9c%80%e6%96%b0%e7%89%88%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/20\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%b8%82%e5%8d%a0%e7%8e%87%e6%8e%92%e5%90%8d%ef%bc%88%e6%9c%80%e6%96%b0%e7%89%88%ef%bc%89\/","title":{"rendered":"Thailand Payment Platform Market Share Ranking (Latest Version)"},"content":{"rendered":"<p>Below are the market share rankings and analyses of major payment platforms in Thailand (based on the latest data and industry trends):<\/p>\n<hr>\n<h3><strong>1. Locally led payment platforms<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>PromptPay<\/strong><\/p>\n<ul>\n<li><strong>market share<\/strong>: &gt;50% (Instant Transfer System promoted by the Government)<\/li>\n<li><strong>specificities<\/strong>:: Promoted by the Bank of Thailand, enabling free money transfers via mobile phone\/ID numbers, covering over 50 million bank accounts.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>TrueMoney Wallet<\/strong><\/p>\n<ul>\n<li><strong>market share<\/strong>:: ~30% (first in the field of electronic purse)<\/li>\n<li><strong>specificities<\/strong>: Under Ascend Money, it supports code payment, bill payment, and cross-border remittance (e.g., connecting to Alipay).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Rabbit LINE Pay<\/strong> (formerly LINE Pay)<\/p>\n<ul>\n<li><strong>market share<\/strong>: ~15%<\/li>\n<li><strong>specificities<\/strong>: Relying on the LINE social ecosystem, it is suitable for young users to spend money online.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>2. International payment platforms<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>Alipay &amp; WeChat Pay<\/strong><\/p>\n<ul>\n<li><em>Total market share<\/em>:: ~10% (mainly serving Chinese tourists and Chinese merchants)<br \/>\nCo-operators: interface with local banks (e.g. Kasikorn).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><em>Credit\/debit cards<\/em> (Visa\/Mastercard)<br \/>\nCommon in high-end hotels and shopping malls, but less popular than e-wallets.<\/p>\n<\/li>\n<\/ul>\n<hr>\n<h3><em><strong>3. Other competitors<\/strong><\/em><\/h3>\n<ul>\n<li><em>ShopeePay<\/em> (under the Sea Group).<br \/>\nFast growing and dependent on Shopee e-commerce scene.<\/li>\n<li><em>GrabPay<\/em>:<br \/>\nInternet car rental scenarios are the main focus, gradually expanding to takeaway payments.<\/li>\n<\/ul>\n<hr>\n<h3><em><strong>Key trends<\/strong><\/em><\/h3>\n<ol>\n<li><em><strong>Cashlessness accelerates<\/strong><\/em>: PromptPay and TrueMoney dominate everyday micro-transactions.<\/li>\n<li><em><strong>Social + Payment Integration<\/strong><\/em>: Rabbit LINE Pay steals the show through social stickiness.<\/li>\n<\/ol>\n<p>If specific data sources or segmentation analyses (e.g. e-commerce POS) are required, further clarification can be added!<\/p>\n<h3><strong>In-depth analysis of the Thai payment platform market (continued)<\/strong><\/h3>\n<h4><strong>4. Difference in market share of segmentation scenarios<\/strong><\/h4>\n<p>Payment method preferences in Thailand vary by spending scenario:<\/p>\n<ol>\n<li>\n<p><strong>Offline retail &amp; street vendors<\/strong><\/p>\n<ul>\n<li><strong>PromptPay (code scanning\/mobile number transfer)<\/strong>: Highest coverage, especially popular among small merchants.<\/li>\n<li><strong>TrueMoney Wallet \/ Rabbit LINE Pay<\/strong>: Commonly found in night markets and convenience stores, it supports quick code scanning.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>E-commerce platforms (e.g. Lazada, Shopee)<\/strong><\/p>\n<ul>\n<li><em>bank transfer<\/em> + PromptPay: still dominant (~40%).<\/li>\n<li><em>electronic wallet (e.g. for money)<\/em>: ShopeePay is growing rapidly (30%+ of Shopee transactions) and Alipay\/WeChat Pay has a high share of cross-border goods.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Bill Payment &amp; Public Services<\/strong><\/p>\n<ul>\n<li>TrueMoney leads the pack (utility bills, phone top-ups, etc.), followed by BankApp and PromptPay.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr>\n<h4><em><strong>5. Dynamics of the competitive landscape<\/strong><\/em><\/h4>\n<ul>\n<li><strong>Government promotes a cashless society<\/strong>: PromptPay further penetrates rural areas through its subsidy policy.<\/li>\n<li><strong>Foreign and local co-operation<\/strong>:\n<ul>\n<li>Alipay+ (Ant Group) expands merchant network with local banks; Grab expands financial ecosystem with OCBC co-branded card.<\/li>\n<\/ul>\n<\/li>\n<li><em>Emerging Player Challenges<\/em>:<br \/>\nTikTok's payment integration could replicate Shopee's \"social e-commerce + e-wallet\" model.<\/li>\n<\/ul>\n<hr>\n<h4><em><strong>6. Key data on user behaviour<\/strong><\/em> (Reference to 2023 report)<\/h4>\n<table>\n<thead>\n<tr>\n<th>payment method<\/th>\n<th>Ranking of frequency of use<\/th>\n<th>Generation Z Preferences<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PromptPay<\/td>\n<td>#1<\/td>\n<td>\u2605\u2605\u2605\u2606\u2606\u2606<\/td>\n<\/tr>\n<tr>\n<td>TrueMoney<\/td>\n<td>#2<\/td>\n<td>\u2605\u2605\u2605\u2605\u2606<\/td>\n<\/tr>\n<tr>\n<td>Rabbit LINE Pay<\/td>\n<td>#3<\/td>\n<td>\u2605\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr>\n<td>Cash<\/td>\n<td>#4<\/td>\n<td>\u2605\u2605\u2606\u2606\u2606\u2606<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<p><em>Note: Generation Z relies more on socially connected payments (e.g. LINE Pay), while middle-aged people favour direct bank transfers.<\/em><\/p>\n<\/blockquote>\n<hr>\n<h3><em><strong>Forecast of future trends<\/strong><\/em><\/h3>\n<ol>\n<li><strong>Super App Integration for Payments<\/strong>: Grab, Line and others will further integrate travel\/takeaway\/financial services.<\/li>\n<li><em>The Rise of BNPL Buy Now Pay Later<\/em>: Atome, Kredivo are growing fast in younger age groups (~50% annually).<\/li>\n<\/ol>\n<p>If you need details of a company's business model or an analysis of policy implications, go ahead and expand!<\/p>","protected":false},"excerpt":{"rendered":"<p>Below are the market share rankings and analyses of the major payment platforms in Thailand (based on the latest data and...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2879","post","type-post","status-publish","format-standard","hentry","category-31"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - 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