{"id":2889,"date":"2025-05-20T14:21:04","date_gmt":"2025-05-20T06:21:04","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2889"},"modified":"2025-05-20T14:21:04","modified_gmt":"2025-05-20T06:21:04","slug":"%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/","title":{"rendered":"What payment methods do Indonesians favour for their daily spending?"},"content":{"rendered":"<h1>What payment methods do Indonesians favour for their daily spending?<\/h1>\n<h2>introductory<\/h2>\n<p>With the rapid growth of the digital economy, Indonesia's payments market is undergoing unprecedented change. As one of the largest economies in Southeast Asia, with a population of 270 million and a growing middle class, Indonesia's payment habits reflect the country's unique fintech trajectory. This paper will take an in-depth look at the current payment methods most favoured by Indonesian consumers for everyday purchases, analysing the market share and usage scenarios of key payment instruments such as cash, e-wallets, bank transfers and credit cards.<\/p>\n<h2>Cash is still the basis but diminishing<\/h2>\n<p>Despite the rapid growth of digital payments, cash still accounts for around 35% of daily transactions in Indonesia in 2023. It is particularly prevalent in micro-transactions, traditional markets and rural areas:<\/p>\n<ul>\n<li><strong>Convenience of micropayments<\/strong>:: 60% still uses cash for transactions below Rp 100,000 (approximately US$ 7)<\/li>\n<li><strong>Dominance of the vendor market<\/strong>:: Traditional market traders in 92% only accept cash payments<\/li>\n<li><strong>Dependency of older groups<\/strong>: Cash payments preferred amongst the over 55s 78%<\/li>\n<\/ul>\n<p>RBI data, however, shows that the circulation of cash notes in urban areas declined by 11pc between 2019 and 2023.<\/p>\n<h2>Explosive growth of e-wallets<\/h2>\n<p>Local e-wallets such as GoPay, OVO, DANA and ShopeePay have become the preferred choice of urban youth:<\/p>\n<ol>\n<li>\n<p><strong>user base<\/strong><\/p>\n<ul>\n<li>125 million active users (46% of total population)<\/li>\n<li>GoPay leads with 38% market share<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>application scenario<\/strong><\/p>\n<ul>\n<li>Online shopping accounted for 57%<\/li>\n<li>Takeaway deliveries account for 29%<\/li>\n<li>QR Code Offline Scanning Payment 14%<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Notably, \"buy now, pay later\" services such as Akulaku grew by 3,00% through the e-wallet channel.<\/p>\n<h2>Bank transfers maintain a stable position<\/h2>\n<p>Bank transfers, including the real-time clearing system BI-FAST, accounted for 40% of non-cash payments, characterised by:<\/p>\n<table>\n<thead>\n<tr>\n<th>typology<\/th>\n<th>percentage<\/th>\n<th>typical use<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>ATM transfer<\/td>\n<td>31%<\/td>\n<td>Bill Payment<\/td>\n<\/tr>\n<tr>\n<td>online banking<\/td>\n<td>28%<\/td>\n<td>Large purchases<\/td>\n<\/tr>\n<tr>\n<td>mobile banking<\/td>\n<td>41%<\/td>\n<td>P2P transfers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SMEs B2B transactions in 75%-80% through the banking channel to complete the settlement.<\/p>\n<h2>\"Buy now, pay later\" (BNPL) emerges as a new trend<\/h2>\n<p>This new model of credit consumption is rapidly gaining popularity among the 20-35 age group:<\/p>\n<ul>\n<li>Kredivo report shows electronics phasing growth 170%<\/li>\n<li>Atome Clothing Orders Increase 95%<\/li>\n<li>Akulaku averages 1.2 million rupiah (about $85) per order<\/li>\n<\/ul>\n<p>Regulators have begun to focus on this market segment, which is growing at 200 per cent annually.<\/p>\n<h2>QRIS Harmonised Standards Drive Cardlessness<\/h2>\n<p>The national standard QR code system led by the Central Bank has been effective:<\/p>\n<pre><code class=\"language-mermaid\">pie<br>\r\n    title QRIS Penetration by Industry (2023)<br>\r\n    \"Retail shops\" :45 <br>\r\n    \"Catering establishments\":32  <br>\r\n    \"Transport travel\":12  <br>\r\n    \"Other services\":11 <br>\r\n<\/code><\/pre>\n<p>The system has connected 18 million merchants and supports cross-border scanning functions.<\/p>\n<h2>Comparative table of lasting changes after COVID<\/h2>\n<p>Comparing the main changes before and after the epidemic.<\/p>\n<table>\n<thead>\n<tr>\n<th>2019 Proportion (%)<\/th>\n<th>Proportion in 2023 (%)<\/th>\n<th><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cash usage rate<\/td>\n<td>62<\/td>\n<td>35<\/td>\n<\/tr>\n<tr>\n<td>E-wallet penetration<\/td>\n<td>23 49<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Contact card payments 18 8<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The data suggest that behavioural change is a continuous rather than a temporary phenomenon.<\/p>\n<p>Significant regional variations require attention.<br \/>\nThe Jakarta metropolitan area has a contactless payment rate of 651 TP3T, while East Nusa Tenggara still maintains an 82 per cent preference for banknotes.<\/p>\n<p>Expert Opinion.<br \/>\n\"In the next three years, biometric authentication combined with the mega-app ecosystem will reshape the industry,\" predicted Sugeng Santoso, Chairman of Fintech Indonesia.<\/p>\n<p>To summarise the trend lines.<br \/>\n\u2192 Younger generations switch completely to digitalisation<br \/>\n\u2192 Small and medium-sized towns in transition<br \/>\n\u2192 Status quo for remote islands<\/p>\n<p>It is ultimately recommended that merchants should offer at least two digital options + cash to cover all customer segments<\/p>\n<h2>In-depth analysis of digital payment segmentation scenarios in Indonesia<\/h2>\n<h3>I. Evolution of the payment landscape for online shopping<\/h3>\n<p>Indonesia's e-commerce market surpasses $80bn GMV by 2023, with payment methods showing significant stratification:<\/p>\n<ol>\n<li>\n<p><strong>Mainstream Platform Preferences<\/strong><\/p>\n<ul>\n<li>Tokopedia: GoPay accounts for 421 TP3T, bank transfers 351 TP3T<\/li>\n<li>Shopee: 58% transactions accounted for exclusively by ShopeePay<\/li>\n<li>Lazada: credit\/debit cards still hold 51% share<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Significant category differences<\/strong><\/p>\n<pre><code class=\"language-mermaid\">graph LR<br>\r\nElectronics --&gt; |75%|Instalment<br>\r\nFMCG--&gt;|68%|Electronic Wallet<br>\r\nLuxury--&gt;|82%|Bank Transfer<br>\r\n<\/code><\/pre>\n<\/li>\n<li>\n<p><strong>emerging trend<\/strong><\/p>\n<ul>\n<li>Growth of \"Payment on Delivery\" in social e-commerce (TikTok Shop, etc.) 300%<\/li>\n<li>1-Click Payment\" Conversion Rate Increase in Live Streaming Scenario40%<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>II. Payment mapping of offline retail formats<\/h3>\n<h4>(1) Modern channels (convenience stores\/supermarkets)<\/h4>\n<ul>\n<li>\n<p>Alfamart\/Indomaret system:<\/p>\n<ul>\n<li>QRIS penetration rate of 100%<\/li>\n<li>E-wallet share soars from 121 TP3T in 2019 to 531 TP3T in 2023<\/li>\n<\/ul>\n<\/li>\n<li>\n<p>Circle K and other international chains:<br \/>\n| time period | cash ratio | non-cash ratio|<br \/>\n|&#8212;&#8212;&#8212;-|&#8212;&#8212;&#8211;|&#8212;&#8212;&#8212;-|<br \/>\n|morning peak (7-9 am) |38% |62% |<br \/>\n|Night Snack Session (21-24pm)|15% |85% |<\/p>\n<\/li>\n<\/ul>\n<h4>(2) Innovative experiments in traditional markets<\/h4>\n<p>The effectiveness of the Digital Food Basket Programme promoted by the Central Bank:<\/p>\n<pre><code class=\"language-python\"># Comparison of data from a pilot market in Jakarta <br>\r\nbefore = {'cash':92%, 'digital':8%, 'average daily volume':1200 transactions}<br>\r\nafter = {'cash':47%, 'digital':53%, 'average daily volume':2100 transactions} <br>\r\n# Note: Includes government subsidy incentives<br>\r\n<\/code><\/pre>\n<p>III. Special ecology of the service sector<\/p>\n<ol>\n<li>\n<p><strong>Transport and travel<\/strong><\/p>\n<ul>\n<li>Cashless payment rate within Gojek's ecosystem has reached 97%<br \/>\n- Blue Bird Taxi Credit Card Terminal Coverage of 1001 TP3T, but Actual Usage of Only 191 TP3T<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Education and Healthcare Scenarios<\/strong><br \/>\nThere is an interesting divergence in private school tuition payments:<\/p>\n<p>Payment Method \u2502Average Processing Time \u2502Failure Rate<br \/>\n\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u253c\u2500\u2500\u2500\u2500\u2500\u2500\u2500<br \/>\nBank Counter Transfer \u250248 hours \u250212%<br \/>\nMobile Banking App \u25028 mins \u25022.3%<br \/>\nThird-party aggregation platform \u2502Instant \u25020.7 per cent<\/p>\n<\/li>\n<\/ol>\n<p>IV. The Rise and Challenges of Cross-Border Payments<\/p>\n<p>With the intensive layout of China's cross-border e-commerce, new demands are giving rise to innovative solutions:<\/p>\n<ol>\n<li><strong>Pain Point Map<\/strong><\/li>\n<\/ol>\n<pre><code class=\"language-mermaid\">journey     <br>\r\nTitle Consumer Cross-Border Payment Barriers     <br>\r\nSection Amount Limit      <br>\r\n30%% users encountered single limit problems      <br>\r\nSection Currency Exchange       <br>\r\n25%% Complaints about opaque exchange rates     <br>\r\nsection validation process       <br>\r\n20%% Abandonment of purchase due to OTP failure    <br>\r\n<\/code><\/pre>\n<p>2.<strong>Comparison of head player solutions<\/strong><\/p>\n<h2>Company Core Strengths Target Audience<\/h2>\n<p>Doku Localised clearing network Small and medium-sized cross-border e-commerce businesses<br \/>\nAirwallex Multi-Currency Account System Branded Standalone Sites<br \/>\nNIUM real-time forex lock-in high-frequency buyers<\/p>\n<p><em>Note: The new version of the API standard, to be implemented in 2024, is expected to reduce settlement delays by 30 per cent.<\/em><\/p>\n<p>V. Recent developments in the regulatory sandbox<\/p>\n<p>The Financial Services Authority's (OJK) recent test programme is noteworthy:<\/p>\n<p>1.<strong>Biometric verification test<\/strong><br \/>\n-Participating institutions: 6 banks + 3 e-wallets<br \/>\n-Test results: facial recognition success rate of 98.7%, 5 times faster than SMS OTP<\/p>\n<p>2.<strong>Digital Currency Bridge Project<\/strong><br \/>\nThe wholesale CBDC, jointly tested with Malaysia and Singapore, has completed its second phase and is expected to reduce the cost of B2B cross-border settlement from the current 7-9 per cent to about 2 per cent.<\/p>\n<p>VI. Key infrastructure bottlenecks<\/p>\n<p>Despite the rapid development, there are still hard constraints:<\/p>\n<p>1.<strong>Network coverage gap<\/strong>\u3000\u3000\u3000\u3000\u3000\u3000\u3000Only 61 per cent of Eastern Isles covered by 4G signal<\/p>\n<p>2.<strong>Paradox of equipment penetration<\/strong>\u3000\u3000\u3000\u3000\u3000Smartphone users reach 210 million, but NFC-enabled phones account for only 37 per cent of the total<\/p>\n<p>3.<strong>Problems with the stability of the electricity supply led to<\/strong>:<br \/>Agents in remote areas experienced an average of 8 transaction interruptions per month due to power outages<\/p>\n<p>What specific dimensions of analysis need to be continued and added? I can expand on the following directions.<br \/>\n\u25c6Case study of special patterns in rural areas<br \/>\n\u25c6 Characteristics of Payment Peaks during Religious Festivals<br \/>\n\u25c6 Differences in subgroup behaviour across income classes<\/p>","protected":false},"excerpt":{"rendered":"<p>What payment methods do Indonesians favour for their daily spending? Introduction With the rapid development of the digital economy...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-2889","post","type-post","status-publish","format-standard","hentry","category-39"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/05\/20\/\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f\" \/>\n<meta property=\"og:description\" content=\"\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f \u5f15\u8a00 \u968f\u7740\u6570\u5b57\u7ecf\u6d4e\u7684\u5feb\u901f\u53d1&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/05\/20\/\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T06:21:04+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f\",\"datePublished\":\"2025-05-20T06:21:04+00:00\",\"dateModified\":\"2025-05-20T06:21:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/\"},\"wordCount\":75,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u5370\u5c3c\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/05\/20\/%e5%8d%b0%e5%b0%bc%e4%ba%ba%e6%97%a5%e5%b8%b8%e6%b6%88%e8%b4%b9%e5%81%8f%e7%88%b1%e4%bb%80%e4%b9%88%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f%ef%bc%9f\/\",\"name\":\"\u5370\u5c3c\u4eba\u65e5\u5e38\u6d88\u8d39\u504f\u7231\u4ec0\u4e48\u652f\u4ed8\u65b9\u5f0f\uff1f - 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