{"id":2909,"date":"2025-05-21T14:04:59","date_gmt":"2025-05-21T06:04:59","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2909"},"modified":"2025-05-21T14:04:59","modified_gmt":"2025-05-21T06:04:59","slug":"%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/","title":{"rendered":"The evolution of e-payments in Pakistan"},"content":{"rendered":"<p>Pakistan's e-payments evolution reflects its rapid transformation in the fintech space, and the following is a compendium of key stages and features:<\/p>\n<hr>\n<h3><strong>1. Early stage (before 2000)<\/strong><\/h3>\n<ul>\n<li><strong>cash-led<\/strong>: The economy is highly cash-dependent and bank penetration is low (only about 15% adults had bank accounts in 2010).<\/li>\n<li><strong>Traditional banking system<\/strong>: A few large banks (e.g., HBL, UBL) provide basic services with limited e-enablement.<\/li>\n<\/ul>\n<hr>\n<h3><strong>2. Laying the foundations of infrastructure (2000-2015)<\/strong><\/h3>\n<ul>\n<li><strong>Bank cards and ATM networks<\/strong>::\n<ul>\n<li>Visa\/MasterCard was introduced in 2002 to promote the popularity of debit cards.<\/li>\n<li>The number of ATMs grew to about 14,000 (2021 data), but coverage remains uneven.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Mobile Communications Explosion<\/strong>::\n<ul>\n<li>Mobile phone subscriptions increased from 12 million in 2005 to 140 million in 2015, paving the way for mobile payments.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>3. The rise of mobile payments (2016-2020)<\/strong><\/h3>\n<ul>\n<li><strong>policy impetus<\/strong>::\n<ul>\n<li>*National Financial Inclusion Strategy (NFIS.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>4. Explosive growth and innovation (2021-present)<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>Policy and Regulatory Breakthroughs<\/strong>::<\/p>\n<ul>\n<li><strong>Raast Instant Payment System<\/strong>(Launched in 2021): State Bank of Pakistan (SBP)-led free instant money transfer system that is rapidly surpassing 30 million users (2023 data) and averaging Rs. 1 billion in daily transactions.<\/li>\n<li><strong>Electronic Money Institution (EMI) Licence<\/strong>: Allow non-banking institutions to offer digital wallet services, spawning a number of fintech companies.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Fintech ecosystem thrives<\/strong>::<\/p>\n<ul>\n<li><strong>Mainstream payment platforms<\/strong>: such as JazzCash (over 40 million users) and EasyPaisa (over 25 million users) dominate, supporting bill payment, remittance, e-commerce and other scenarios.<\/li>\n<li><em>emerging player<\/em>: Startups such as NayaPay and SadaPay are attracting young users through simplified KYC and cross-border payments.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Cross-border and e-commerce driven<\/strong>::<\/p>\n<ul>\n<li><em>Alipay\/WeChat Payment Access<\/em>: The China-Pakistan Economic Corridor (CPEC) project is driving Chinese payment giants into the local market.<\/li>\n<li><em>E-commerce growth<\/em>: Platforms like Daraz, Foodpanda, etc. drive digital payment penetration to ~251 TP3T (2023).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>5. Challenges and future directions<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>Existing problems<\/strong>:<\/p>\n<ol>\n<li><em>cash-dependent<\/em>:: There is still a 60% population that prefers cash.<\/li>\n<li><em>network coverage<\/em>:: 4G penetration in rural areas is less than 30%.<\/li>\n<li><em>regulatory friction<\/em>:: Some innovative businesses need more flexible frameworks.<\/li>\n<\/ol>\n<\/li>\n<li>\n<p><em><strong>future trends<\/strong><\/em>:<\/p>\n<ol>\n<li><em><strong>CBDC Pilot<\/strong><\/em>: SBP plans to test central bank digital currency.<\/li>\n<li><em><strong>Super App Integration<\/strong><\/em>:: Such as JazzCash expanding into credit, insurance, etc.<\/li>\n<li><em><strong>Deepening financial inclusion<\/strong><\/em>:: Serving ID-less populations through biometrics.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>(Quick overview of key data)<\/strong><\/h3>\n<table>\n<thead>\n<tr>\n<th>norm<\/th>\n<th>2015<\/th>\n<th>2023<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bank account penetration<\/td>\n<td>~15%<\/td>\n<td>~55%<\/td>\n<\/tr>\n<tr>\n<td>Mobile wallet users<\/td>\n<td>&lt;5 million<\/td>\n<td>&gt;80 million<\/td>\n<\/tr>\n<tr>\n<td>Electronic transactions as a percentage of GDP<\/td>\n<td>&lt;1%<\/td>\n<td>~7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pakistan is reshaping the payments landscape with \"leapfrogging\", but the urban-rural divide and trust-building remain key battlegrounds. (Note: Some figures are industry estimates)<\/p>","protected":false},"excerpt":{"rendered":"<p>Pakistan's e-payment journey reflects the rapid changes in its fintech sector to...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2909","post","type-post","status-publish","format-standard","hentry","category-37"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b\" \/>\n<meta property=\"og:description\" content=\"\u5df4\u57fa\u65af\u5766\u7684\u7535\u5b50\u652f\u4ed8\u53d1\u5c55\u5386\u7a0b\u53cd\u6620\u4e86\u5176\u91d1\u878d\u79d1\u6280\u9886\u57df\u7684\u5feb\u901f\u53d8\u9769\uff0c\u4ee5&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T06:04:59+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b\",\"datePublished\":\"2025-05-21T06:04:59+00:00\",\"dateModified\":\"2025-05-21T06:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/\"},\"wordCount\":31,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u5df4\u57fa\u65af\u5766\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%9a%84%e5%8f%91%e5%b1%95%e5%8e%86%e7%a8%8b\/\",\"name\":\"\u5df4\u57fa\u65af\u5766\u7535\u5b50\u652f\u4ed8\u7684\u53d1\u5c55\u5386\u7a0b - 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