{"id":2911,"date":"2025-05-21T14:05:04","date_gmt":"2025-05-21T06:05:04","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2911"},"modified":"2025-05-21T14:05:04","modified_gmt":"2025-05-21T06:05:04","slug":"%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/","title":{"rendered":"Want to break into the Thai market? You need to know these payment methods"},"content":{"rendered":"

To enter the Thai market, the choice of payment method is crucial. Thailand's electronic payment is growing rapidly, but cash still accounts for a certain proportion, and needs to be laid out in conjunction with localised habits. Here are the key points and strategy suggestions:<\/p>\n

\n

I. Mainstream payment methods and characteristics<\/strong><\/h3>\n
    \n
  1. \n

    PromptPay<\/strong><\/p>\n

      \n
    • site coverage<\/strong>: Universal access (bound mobile phone number\/ID card), with over 30 million transactions per day.<\/li>\n
    • cutting edge<\/strong>: Zero commission, real-time arrival, and support for code-sweeping transfers (e.g. convenience stores, night markets).<\/li>\n
    • Access Recommendations<\/strong>: Priority is given to Thai banks or third party service providers (e.g. 2C2P).<\/li>\n<\/ul>\n<\/li>\n
    • \n

      electronic wallet (e.g. for money)<\/strong><\/p>\n

        \n
      • TrueMoney Wallet<\/strong>: Over 30 million users, supports offline top-up (7-11) and cross-border transfer (Laos\/Myanmar). Suitable for small amount and high frequency scenarios.<\/li>\n
      • Rabbit LINE Pay<\/strong>: Relying on LINE's social ecosystem, it has a predominantly young user base and is suitable for e-commerce and O2O services.<\/li>\n<\/ul>\n<\/li>\n
      • \n

        Bank Cards and Credit Cards<\/strong><\/p>\n

          \n
        • Debit card penetration is high (Visa\/Mastercard), but credit card holdings are only about 301 TP3T. Note: OTP verification is mandatory for some banks.<\/li>\n<\/ul>\n<\/li>\n
        • \n

          Cash and collection points<\/strong><\/p>\n

            \n
          • There are still 35% online orders for cash on delivery (COD), especially for second and third tier cities. Can co-operate with logistics companies Kerry Express or Flash Express.<\/li>\n<\/ul>\n<\/li>\n
          • \n

            International payments supplement<\/strong><\/em>
            \nAlipay\/WeChat Pay mainly cover Chinese traveller scenarios; Google Pay\/Apple Pay are less used.<\/p>\n<\/li>\n<\/ol>\n

            \n

            II. Compliance and landing key points<\/strong><\/h3>\n
              \n
            • Licence requirements<\/strong><\/em> : If a local collection account is involved, it is necessary to apply for a Foreign Exchange Permit (BoP Licence) or work through a licensed aggregator.<\/li>\n
            • exchange rate settlement<\/strong><\/em> : To avoid Dynamic Currency Conversion (DCC) disputes, fixed baht denominations are recommended.<\/li>\n
            • Anti-fraud measures<\/strong><\/em> : Thailand's central bank requires SMS verification + biometrics for large transfers.<\/li>\n<\/ul>\n
              \n

              III. Industry Adaptation Programme<\/em><\/h3>\n
                \n
              1. E-commerce platform<\/em> \u2192 PromptPay + COD + instalments (e.g. Moca in 3 instalments)<\/li>\n
              2. Gaming\/SaaS Subscription<\/em> \u2192 TrueMoney Prepaid Card + Carrier Debit (DTAC\/AIS)<\/li>\n
              3. high-end retail<\/em> \u2192 Credit Card + Alipay (Chinese interface)<\/li>\n<\/ol>\n
                \n

                IV. Common pitfalls<\/em><\/h3>\n

                \u26a0\ufe0f Ignore PromptPay's transfer limit problem (up to 200,000 baht per transaction)
                \n\u26a0\ufe0f WeChat Pay is not available for Thai locals (China wallet only)<\/p>\n

                It is recommended to choose local aggregator gateways like Omise or Airpay at the initial stage to quickly launch the core channels, and then optimise the combination according to the data at a later stage.<\/p>\n

                V. User Payment Behaviour Insights and Scene Optimisation<\/strong><\/h3>\n
                  \n
                1. \n

                  Micro High Frequency Preference<\/strong><\/p>\n

                    \n
                  • The average Thai e-wallet has a single transaction value of around 200-500 baht ($5-15 USD), which lends itself to a \"pay with change\" feature or a small discount (e.g., 10 off 50 baht).<\/li>\n
                  • Case References<\/strong>Lazada Thailand's \"PromptPay + Cashback\" to increase repurchase rate 30%.<\/li>\n<\/ul>\n<\/li>\n
                  • \n

                    Social e-commerce drives<\/strong><\/p>\n

                      \n
                    • Facebook\/Line shopping relies on chat transfers and needs to support 'person-to-person' payments (e.g. generating a temporary payment code via PromptPay).<\/li>\n
                    • take note of<\/strong>: Avoiding the direct sharing of bank account numbers, a move that Thais consider unprofessional.<\/li>\n<\/ul>\n<\/li>\n
                    • \n

                      Strong demand for instalments<\/strong><\/em><\/p>\n

                        \n
                      • Over 40% of e-commerce transactions using instalments, especially in the 3C category. Can partner with local financial institutions:\n
                          \n
                        • Krungsri Bank (up to 12 interest-free instalments)<\/li>\n
                        • AEON Thana Sinsap (flexible approval)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                          \n

                          VI. Technical docking and operational details<\/strong><\/h3>\n
                            \n
                          1. \n

                            API interface selection<\/strong><\/em>
                            \n| Service Providers | Benefits | Scenarios |
                            \n|————–|—————————–|———————|
                            \n| Omise | Support for PCI-DSS Level 1 | SaaS Subscription-Based Business |
                            \n| 2C2P Covering 70,000 offline merchants Game Top-Up\/OTA Industry |<\/p>\n<\/li>\n

                          2. \n

                            Failed transaction processing<\/strong><\/em>
                            \nNetwork fluctuations in Thailand may cause delays in OTP SMS and are recommended:
                            \n\u2705 automatic retry mechanism<\/em> (60-second intervals)
                            \n\u2705 Alternative validation methods<\/em> (e.g. authorisation within TrueMoney Wallet)<\/p>\n<\/li>\n

                          3. \n

                            Reconciliation and Taxation<\/strong><\/em>
                            \nThailand requires VAT invoices to show the name of the payment channel (e.g. \"Payment via PromptPay\"), and the financial system needs to be configured in advance.<\/p>\n<\/li>\n<\/ol>\n

                            \n

                            VII. Marketing strategy combined with payment habits<\/strong><\/h3>\n
                              \n
                            1. Holiday Promotion Bundle Local Wallet<\/strong> \u2192 TrueMoney Cashback Coupon during Songkran Water Festival.<\/li>\n
                            2. Offline marketing to educate users to pay by scanning the code<\/strong> \u2192The company set up a booth at Bangkok's night market to create a habit of \"scanning the code to get a free iced drink\".
                              \n3.KOL Collaboration Talking Points<\/strong>:: \"No need to tie up your card! Pay with your mobile phone number\" (for groups with low bank card ownership).<\/li>\n<\/ol>\n
                              \n

                              VIII. Emerging trends and long-term layout<\/em><\/h3>\n
                                \n
                              • \ud83c\uddf9\ud83c\udded Central Bank Digital Currency Pilot<\/em> : CBDC will be expanded commercially in 2024, with early access to partner banks such as SCB for access testing.<\/li>\n
                              • \ud83d\udcf1 Super App Integration for Payments<\/em> Grab is in the process of integrating PromptPay into its ecosystem, and the crossover scenario of travel + payment is worth watching.<\/li>\n
                              • \ud83d\uded2 Social platforms close the loop on transactions<\/em> : TikTok Shop has embedded Rabbit LINE Pay to shorten the hop loss.<\/li>\n<\/ul>\n
                                \n

                                IX. Pit avoidance checklist<\/em><\/h3>\n

                                \u274c Wrong practice: Credit card only support leads to lower conversion rate than 5% (reference data: Codigo.co report)
                                \n\u2b55 Correct Alternative: Stack \"PromptPay + eWallet\" Combo Button
                                \n\u274c Mistake: High rejection rate of COD orders without pre-paid shipping charges
                                \n\u2b55 Correct Substitution: COD when charging 20% deposit online to reduce risk<\/p>","protected":false},"excerpt":{"rendered":"

                                When entering the Thai market, the choice of payment method is crucial. Electronic payments in Thailand are growing rapidly,...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2911","post","type-post","status-publish","format-standard","hentry","category-31"],"yoast_head":"\n\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f\" \/>\n<meta property=\"og:description\" content=\"\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff0c\u652f\u4ed8\u65b9\u5f0f\u7684\u9009\u62e9\u81f3\u5173\u91cd\u8981\u3002\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u53d1\u5c55\u8fc5\u901f\uff0c…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/05\/21\/\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T06:05:04+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f\",\"datePublished\":\"2025-05-21T06:05:04+00:00\",\"dateModified\":\"2025-05-21T06:05:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/\"},\"wordCount\":90,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u6cf0\u56fd\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/05\/21\/%e6%83%b3%e6%89%93%e5%85%a5%e6%b3%b0%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9f%e4%bd%a0%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/\",\"name\":\"\u60f3\u6253\u5165\u6cf0\u56fd\u5e02\u573a\uff1f\u4f60\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u652f\u4ed8\u65b9\u5f0f - 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