{"id":2949,"date":"2025-05-22T14:02:18","date_gmt":"2025-05-22T06:02:18","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2949"},"modified":"2025-05-22T14:02:18","modified_gmt":"2025-05-22T06:02:18","slug":"%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/","title":{"rendered":"Panoramic view of Thailand's payment industry chain"},"content":{"rendered":"

Below is a panoramic view of the payment industry chain in Thailand and an analysis of key links to help you quickly grasp the core structure of the country's payment ecosystem:<\/p>\n

\n

I. Panoramic view of the payment industry chain in Thailand<\/strong><\/h3>\n
graph TD
\r\n    A[consumer] --> |payment instrument| B(front-end service provider)
\r\n    B --> C {clearance network}
\r\n    C --> D [financial institutions]
\r\n    D --> E [merchants\/service providers]
\r\n    F [Regulator] -. ->|policy making| C & D
\r\n<\/code><\/pre>\n
\n
II. Analysis of core participants<\/strong><\/h3>\n
    \n
  1. \n
    regulatory layer<\/strong><\/p>\n
      \n
    • Bank of Thailand (BOT): Issues licences (e.g. \"Payment System Operator\"), supervises e-money and cross-border payments.<\/li>\n
    • Securities and Exchange Commission (SEC): regulates digital asset-related payments.<\/li>\n
    • Key legislation<\/em>: Payment Systems Act 2017<\/li>\n<\/ul>\n<\/li>\n
    • \n
      Banks and financial institutions<\/strong><\/p>\n
        \n
      • Local giants: Kasikornbank (KBank), SCB, Bangkok Bank<\/li>\n
      • Foreign banks: CitiBank HSBC (corporate focus)<\/li>\n
      • special role<\/em>: National electronic money transfer system \"PromptPay\" (instant money transfer infrastructure)<\/li>\n<\/ul>\n<\/li>\n
      • \n
        Third Party Payment Service Providers<\/strong>
        \n| Types | Representative Companies | Features |
        \n|————–|——————————|—————————–|
        \n| Local Wallet | TrueMoney Wallet, Rabbit LINE Pay | LINE Pay users over 50% penetration |
        \n| International Players | Alipay+, WeChat Pay | Mainly for Chinese Travellers |<\/p>\n<\/li>\n
      • \n
        Card organisations and clearing networks<\/strong><\/p>\n<\/li>\n<\/ol>\n
          \n
        • Visa\/Mastercard\/JCB: covering the credit card scenario<\/li>\n
        • National Interbank Transaction Management and Exchange (NITMX): a local clearing hub<\/li>\n<\/ul>\n
            <\/p>\n
          1. Merchant-side infrastructure<\/strong><\/li>\n<\/ol>\n
              \n
            • PSPs: Omise, 2C2P<\/li>\n
            • POS Terminal: Verifone Thailand<\/li>\n<\/ul>\n
              6.Technical support layer<\/strong>
              \n- Blockchain Application: Siam Commercial Bank's Ripple Cross-Border Settlement
              \n- Anti-fraud: AML solutions from Refinitiv<\/p>\n
              \n
              III. Featured Business Model Cases<\/p>\n
              1.PromptPay + QR Code Connectivity<\/strong>
              \nZero-fee P2P transfers via Citizen ID\/mobile phone number binding, with average daily transaction volume exceeding 30 million.<\/p>\n
              2.711 Convenience Store Cash Recharge Network<\/strong>
              \nThe 14,000 711s across Thailand support offline replenishment of e-wallets, solving the problem of depositing funds for people without bank accounts.<\/p>\n
              3.GrabThailand Super App Mode.
              \nIntegration of GrabPay + F&B takeaway + taxi to form a closed consumer ecosystem.<\/p>\n
              \n
              IV. A snapshot of key data for 2023
              \n- Digital Payment Penetration:68% (e-Conomy SEA2023 Report)
              \n- Percentage of transactions processed by non-banking institutions:41%
              \n- Number of e-Money Licence Holders:27<\/p>\n
              \n
              V. Analysis of the Deep Expansion of the Payment Industry Chain in Thailand<\/strong><\/h3>\n
              1. Cross-border payments and exchange controls<\/strong><\/h4>\n
                \n
              • \n
                Key mechanisms<\/strong>::<\/p>\n
                  \n
                • Bank of Thailand implements declaration system for cross-border financial flows (over US$50,000 to be reported)<\/li>\n
                • Primary access:\n
                    \n
                  • SWIFT (traditional bank wire transfer)<\/li>\n
                  • RippleNet (blockchain solution adopted by banks such as SCB to reduce the cost of intra-ASEAN remittances 30%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                  • \n
                    Popular Service Providers<\/strong>::
                    \n| Business | Target Groups | Rate Advantages |
                    \n|——————–|—————————|———————–|
                    \n| DeeMoney | Labour Remittance (Myanmar\/Cambodia) | <1% Handling Charges |
                    \n2C2P |Cross-border e-commerce collection support Alipay + Currency Direct|<\/p>\n<\/li>\n<\/ul>\n
                    2. B2B payment innovation<\/strong><\/h4>\n
                      \n
                    • \n
                      Supply Chain Finance Tools<\/strong>::<\/p>\n
                        \n
                      • KBank's 'K Biz Loan': Credit granted based on corporate transaction flow data<\/li>\n
                      • SCB's \"Smart Invoice\": AR Auto Reconciliation + Dynamic Discounting<\/li>\n<\/ul>\n<\/li>\n
                      • \n
                        Virtual Account Solutions<\/strong>:
                        \nBangkok Bank offers 'Virtual Account Pooling' to help e-commerce platforms split accounts more efficiently 60%<\/p>\n<\/li>\n<\/ul>\n
                        3.Regulatory Sandbox Update<\/strong>
                        \n2023 Pilot Project:
                        \n- CBDC retail version test (Phase3): validation of 10 million baht scale spending completed on platforms such as Lazada
                        \n- Stablecoin Compliance:Tether (USDT) Has SEC Approval for Limited Scenario Use<\/p>\n
                        \n
                        VI. Mapping of market segment opportunities<\/p>\n
                        pie 
                        \r\n    title TOP High Growth Scenarios (2024 Forecast)
                        \r\n    \"Social e-commerce payments\" :35%
                        \r\n    Cross-border Travel Settlement\":28%
                        \r\n    Motorbike Rental Micropayments\":18%
                        \r\n    Temple Electronic Merit Box\":12% 
                        \r\n<\/code><\/pre>\n
                        \n
                        VII. Early warning of risks and challenges
                        \n1. 'Localised variations of fraud patterns'
                        \n- Case: QR code phishing scam utilising Buddhist fundraising techniques (+217%YoY)
                        \n2. Infrastructure Disconnect
                        \n27% merchants in rural areas still rely on cash registers<\/p>\n
                        \n
                        Do you need to continue to develop a specific link? For example:<\/p>\n
                          \n
                        1. PromptPay Technology Architecture Explained<\/li>\n
                        2. Grab vs Line Pay's ecological competition<\/li>\n
                        3. CBDC Test Phase Business Impact Assessment<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"
                          Below is a panoramic view of the Thailand Payment industry chain and an analysis of key links to help you quickly grasp...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","hentry","category-31"],"yoast_head":"\n\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3 - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/05\/22\/\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3\" \/>\n<meta property=\"og:description\" content=\"\u4ee5\u4e0b\u662f\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u7684\u5168\u666f\u56fe\u89e3\u53ca\u5173\u952e\u73af\u8282\u5206\u6790\uff0c\u5e2e\u52a9\u60a8\u5feb\u901f\u638c\u63e1…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/05\/22\/\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T06:02:18+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3\",\"datePublished\":\"2025-05-22T06:02:18+00:00\",\"dateModified\":\"2025-05-22T06:02:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/\"},\"wordCount\":99,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u6cf0\u56fd\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/05\/22\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e4%ba%a7%e4%b8%9a%e9%93%be%e5%85%a8%e6%99%af%e5%9b%be%e8%a7%a3\/\",\"name\":\"\u6cf0\u56fd\u652f\u4ed8\u4ea7\u4e1a\u94fe\u5168\u666f\u56fe\u89e3 - 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