{"id":3017,"date":"2025-05-24T11:08:26","date_gmt":"2025-05-24T03:08:26","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3017"},"modified":"2025-05-24T11:08:26","modified_gmt":"2025-05-24T03:08:26","slug":"%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e8%a1%8c%e4%b8%9a2025%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/24\/%e8%b6%8a%e5%8d%97%e6%94%af%e4%bb%98%e8%a1%8c%e4%b8%9a2025%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b\/","title":{"rendered":"Vietnam Payments Industry 2025 Trend Forecast"},"content":{"rendered":"<p>Trends in Vietnam's payments industry in 2025 will be driven by a combination of digital economy expansion, policy support and changing consumer behaviour. Below are key trend forecasts and analyses:<\/p>\n<hr>\n<h3><strong>1. The explosive growth of mobile payments and e-wallets<\/strong><\/h3>\n<ul>\n<li><strong>driving force<\/strong>: smartphone penetration (projected to reach 80% by 2025), demand for convenient payments from a young population (70% under 35), and continued innovation from homegrown platforms such as Momo, ZaloPay and VNPAY.<\/li>\n<li><strong>Data support<\/strong>: Vietnam's e-wallet users have exceeded 40 million in 2023, with an average annual growth rate of 30%, and the penetration rate is expected to exceed 50% in 2025 or so.<\/li>\n<li><strong>challenge<\/strong>: Cash dependency still exists (cash transaction share is currently around 60%), which needs to be addressed through merchant-side rollout and coverage in rural areas.<\/li>\n<\/ul>\n<hr>\n<h3><strong>2. Accelerated integration of cross-border payments<\/strong><\/h3>\n<ul>\n<li><strong>RCEP and regional cooperation<\/strong>: The Regional Comprehensive Economic Partnership Agreement (RCEP) will boost trade between China and Vietnam, driving demand for cross-border payments. Alipay and WeChat Pay may strengthen cooperation with local partners.<\/li>\n<li><strong>Case References<\/strong>: Vietnam's border trade with China's Guangxi has piloted digital currency settlements, which may be expanded to more scenarios in the future.<\/li>\n<\/ul>\n<hr>\n<h3><strong>3. Deep cooperation between banks and fintech<\/strong><\/h3>\n<ul>\n<li><strong>Open Banking Trends<\/strong>: The State Bank of Vietnam (SBV) plans to improve its open API framework to promote data sharing between traditional banks and fintechs.<\/li>\n<li>\n<ul>\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>4. Rapid spread of buy now pay later (BNPL)<\/strong><\/h3>\n<ul>\n<li><strong>market potential<\/strong>: Strong demand for instalment payments from young Vietnamese consumers (18-35 years old) and growth in e-commerce (projected to reach $$3.9bn in 2025) drive BNPL services.<\/li>\n<li><strong>Representative companies<\/strong>: local platform Fundiin, Moca's staging programme with Grab, and the expansion of international players such as Atome.<\/li>\n<li><strong>Regulatory developments<\/strong>: SBV may introduce BNPL-specific regulations governing credit risk assessment and interest rate caps.<\/li>\n<\/ul>\n<hr>\n<h3><strong>5. Digital currencies and blockchain payment pilots on the ground<\/strong><\/h3>\n<ul>\n<li><strong>policy orientation<\/strong>: The Vietnamese government plans to test a central bank digital currency (CBDC) in 2024-2025, prioritising cross-border remittances and government subsidy disbursements.<\/li>\n<li><strong>Private sector applications<\/strong>: Some companies may accept stable currencies (e.g. USDT) for settlement, especially in import and export trade to reduce exchange rate risk.<\/li>\n<\/ul>\n<hr>\n<h3><strong>6. Super App ecosystem dominates the payment scene<\/strong><\/h3>\n<ul>\n<li>\n<ul>\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Trends in Vietnam's payments industry in 2025 will be driven by the expansion of the digital economy, policy support...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3017","post","type-post","status-publish","format-standard","hentry","category-34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8d8a\u5357\u652f\u4ed8\u884c\u4e1a2025\u8d8b\u52bf\u9884\u6d4b - 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