{"id":3034,"date":"2025-05-25T18:58:32","date_gmt":"2025-05-25T10:58:32","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3034"},"modified":"2025-05-25T18:58:32","modified_gmt":"2025-05-25T10:58:32","slug":"%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/","title":{"rendered":"E-payment User Profiling and Consumer Behaviour Analysis in Thailand"},"content":{"rendered":"

E-payment User Profiling and Consumer Behaviour Analysis in Thailand<\/h1>\n

I. Overview of Thailand's e-payment market<\/h2>\n
    \n
  1. \n

    market size<\/strong>::<\/p>\n

      \n
    • Thailand's digital payment transactions expected to exceed $30bn by 2023<\/li>\n
    • Mobile Payment Penetration Reaches 67%, Ranks Second in Southeast Asia<\/li>\n
    • The average annual growth rate was maintained at 15-20%<\/li>\n<\/ul>\n<\/li>\n
    • \n

      Main platforms<\/strong>::<\/p>\n

        \n
      • PromptPay (National Instant Payment System)<\/li>\n
      • TrueMoney Wallet<\/li>\n
      • Rabbit LINE Pay<\/li>\n
      • GrabPay<\/li>\n
      • ShopeePay<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

        II. Typical User Profile<\/h2>\n

        A. Young urban population (18-35 years old)<\/h3>\n
          \n
        • Percentage of population<\/strong>: Approximately 401 TP3T of electronic payment users<\/li>\n
        • diagnostic property<\/strong>::\n
            \n
          • Heavy LINE\/Instagram user<\/li>\n
          • \"Key recipients of BNPL services (65%)<\/li>\n
          • TikTok shopping and social e-commerce high-frequency users<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

            B. Middle-aged professionals (36-50 years old)<\/h3>\n
              \n
            • Percentage of population<\/strong>: Approximately 35%<\/li>\n
            • diagnostic property<\/strong>::\n
                \n
              • PromptPay Bank Transfer Main Users<\/li>\n
              • Early adopters of QR code payments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                C. Silver-haired (51+)<\/h3>\n
                  \n
                • Emerging growth groups<\/strong>(Increase of 120% over the last two years)<\/li>\n<\/ul>\n

                  III. Analysis of consumer behaviour of e-payment users in Thailand<\/h2>\n

                  1. High-frequency use scenarios<\/strong><\/h3>\n
                    \n
                  • Daily small consumption<\/strong>(highest percentage):\n
                      \n
                    • convenience store<\/strong>(7-Eleven, FamilyMart) - TrueMoney Wallet and PromptPay dominated<\/li>\n
                    • Street food\/night market<\/strong>-- QR code payment penetration rate exceeds 60%<\/li>\n<\/ul>\n<\/li>\n
                    • Online Shopping<\/strong>::\n
                        \n
                      • E-commerce platforms like Lazada\/Shopee - BNPL (buy now pay later) is growing rapidly, accounting for 30% transactions<\/li>\n
                      • Facebook\/TikTok Live Streaming Bandwagon - High ShopeePay\/GrabPay Usage<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                        2. Payment preferences<\/strong><\/h3>\n\n\n\n\n\n\n\n\n
                        payment method<\/strong><\/th>\nbase<\/strong><\/th>\ntypical scenario<\/strong><\/th>\n<\/tr>\n<\/thead>\n
                        PromptPay (bank transfer)<\/td>\nCommuters over 30 years of age<\/td>\nLarge transfers, bill payments<\/td>\n<\/tr>\n
                        TrueMoney Wallet (Prepaid Wallet)<\/td>\nGeneration Z & Freelancers like Grab Drivers<\/td>\nP2P transfer, phone bill recharge<\/td>\n<\/tr>\n
                        Rabbit LINE Pay (Social + Payment)<\/td>\nHeavy LINE users (18-35 years old)<\/td>\nStarbucks\/Chain Store Points Redemption<\/td>\n<\/tr>\n
                        BNPL services (e.g. Atome, Kredivo)<\/td>\nYoung women (25-35 years old) who are \"moonlighters\".<\/td>\nFashion\/Electronics instalments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                        3. Seasonal consumption peaks<\/strong><\/h3>\n
                          \n
                        • \ud83c\udf89 Songkran: Travel-related spending surges 40%, Grab taxi + hotel bookings most active<\/li>\n
                        • \ud83d\udecd\ufe0f Double 11\/12: Shopee\/Lazada's one-day GMV breaks 500 million baht due to Chinese e-commerce impact<\/li>\n
                        • \ud83d\udcb8 Payday cycle: 25th of each month ~ 5th of the following month is the peak consumption period, e-wallet top-up volume increased by 25%<\/li>\n<\/ul>\n

                          IV. Key insights and trends<\/h2>\n

                          1\ufe0f\u20e3\u00a0[Cash is still available but the decline is evident]<\/strong><\/p>\n

                            \n
                          • \n
                            \n

                            65% Consumers say they \"don't go out without cash\", but 20% in rural areas still only accept cash<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n

                            2\ufe0f\u20e3\u00a0[Super App Eco Rule]<\/strong><\/p>\n

                              \n
                            • Line\/Grab and other aggregator apps outpace standalone banking apps in terms of usage of payment features<\/li>\n<\/ul>\n

                              3\ufe0f\u20e3\u00a0[Policy-driven innovation]<\/strong><\/p>\n

                                \n
                              • \ud83c\uddf9\ud83c\udded central bank promotes 'digital baht' pilot, digital currency settlement for enterprises has begun testing<\/li>\n<\/ul>\n

                                4\ufe0f\u20e3\u00a0[Pain points in cross-border payments<\/strong><\/p>\n

                                  \n
                                • \ud83d\udc65 High demand for labour remittances in Myanmar\/Laos, but high fees (8% on average) constrain market development<\/li>\n<\/ul>\n
                                  \n

                                  \ud83d\udccc Suggested directions to focus on: digital education for silver-haired people, optimisation of BNPL's risk control model, lightweight acquiring tools for night market vendors<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

                                  Thailand E-payment User Profile and Consumer Behaviour Analysis I. Thailand E-payment Market Overview...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","hentry","category-31"],"yoast_head":"\n\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790 - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/05\/25\/\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790\" \/>\n<meta property=\"og:description\" content=\"\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790 \u4e00\u3001\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u5e02\u573a\u6982\u51b5…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/05\/25\/\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-25T10:58:32+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790\",\"datePublished\":\"2025-05-25T10:58:32+00:00\",\"dateModified\":\"2025-05-25T10:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/\"},\"wordCount\":71,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u6cf0\u56fd\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/05\/25\/%e6%b3%b0%e5%9b%bd%e7%94%b5%e5%ad%90%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e7%94%bb%e5%83%8f%e4%b8%8e%e6%b6%88%e8%b4%b9%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/\",\"name\":\"\u6cf0\u56fd\u7535\u5b50\u652f\u4ed8\u7528\u6237\u753b\u50cf\u4e0e\u6d88\u8d39\u884c\u4e3a\u5206\u6790 - 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