{"id":3140,"date":"2025-06-02T13:31:20","date_gmt":"2025-06-02T05:31:20","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3140"},"modified":"2025-06-02T13:31:20","modified_gmt":"2025-06-02T05:31:20","slug":"%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/","title":{"rendered":"How to improve order conversion rate? Use local payments in Vietnam!"},"content":{"rendered":"

The key to improving order conversion is to optimise the localised experience of the payment process, especially in the Vietnamese market. Below are specific strategies to improve conversion from a payment perspective, incorporating Vietnamese characteristics:<\/p>\n

    \n
  1. Full coverage of mainstream payment methods<\/strong><\/li>\n<\/ol>\n
      \n
    • Must-connect Vietnam's 'e-wallet trio': MoMo (52% market share), ZaloPay (23%), ViettelPay (18%)<\/li>\n
    • Direct bank connection: Priority access to VietinBank, VPBank and other top 5 bank gateways<\/li>\n
    • Cash payments: keep the COD option but set up intelligent risk control (recommended to be open for orders under $30)<\/li>\n<\/ul>\n
        <\/p>\n
      1. Localised UI\/UX Optimisation Tips<\/strong><\/li>\n<\/ol>\n
          \n
        • The payment page displays Vietnamese Dong (VND) by default, avoiding the doubt of exchange rate caused by dynamic conversion.<\/li>\n
        • Place MoMo wallet icon before credit card option (measured to boost conversion by 7%)<\/li>\n
        • ZaloPay SDK loading speed optimised separately for Ho Chi Minh City users<\/li>\n<\/ul>\n
            <\/p>\n
          1. Tiered fee strategy<\/strong><\/li>\n<\/ol>\n
            # Example of Smart Handling Fee Apportionment Algorithm
            \r\ndef calculate_fee(order_amount).
            \r\n    if order_amount < 10: # < $10 order platform pays handling fee
            \r\n        return 0 
            \r\n    elif order_amount <50: #10 - $50 partially apportioned
            \r\n        return order_amount*0.015 -0.1  
            \r\n    else: # large customers pay the full cost at their own expense
            \r\n        return order_amount*0.02 
            \r\n<\/code><\/pre>\n
              <\/p>\n
            1. Anti-fraud and trust building<\/strong><\/li>\n<\/ol>\n
                <\/p>\n
              1. \n
                Anti-fraud and trust building<\/strong><\/p>\n
                  \n
                • Vietnam's Specialised Risk Control Rules<\/strong>::\n
                    \n
                  • Manual Audit Triggered for \"Frequent Change of Bank Cards on the Same Device\" (a common blackmail tactic in Vietnam)<\/li>\n
                  • Orders with Hanoi IP address but delivery address in Ho Chi Minh City raise verification level (high incidence of inter-provincial fraud)<\/li>\n<\/ul>\n<\/li>\n
                  • Trust Mark Display<\/strong>::\n
                      \n
                    • Display \"Local Business Licence Number\" on the payment page (required by Vietnam's Ministry of Industry and Information Technology)<\/li>\n
                    • Added \"Bank-grade SSL encryption\" shield icon (click to expand Vietnamese description)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                    • \n
                      COD (cash on delivery) optimisation strategy<\/strong><\/p>\n
                      \/\/ COD intelligent recommendation algorithm
                      \r\nfunction recommendCOD(order) {
                      \r\n  const riskFactors = {
                      \r\n    'New user': 0.3, 
                      \r\n    'Night time ordering (22-6pm)': 0.4,
                      \r\n    'Remote areas': 0.7
                      \r\n  };
                      \r\n  
                      \r\n  let riskScore = Object.keys(riskFactors)
                      \r\n    .filter(factor => order[factor])
                      \r\n    .reduce((sum, factor) => sum + riskFactors[factor], 0);
                      \r\n  
                      \r\n  return riskScore <1 ? "Show COD Options" : "Bootstrap Prepayment Deposit 20%";
                      \r\n}
                      \r\n<\/code><\/pre>\n<\/li>\n
                    • \n
                      Failed Payment Smart Recovery<\/strong>
                      \n| Reasons for Failure | Localisation Solutions |
                      \n|——————–|—————————————-|
                      \n| Insufficient Balance | Automatically jump to MoMo's \"Coin Top-up\" page |
                      \n| \"Card Limit\" | Recommend Vietcombank's Sweep Instalment |
                      \n| \"OTP Timeout\" | Viettel Operator Exclusive SMS Channel Resend |<\/p>\n<\/li>\n
                    • \n
                      Data-driven A\/B testing focus<\/strong>
                      \nExample of test directions:
                      \n\u2705 Renaming \"bank transfer\" to \"internet banking\" (user perception differences in Vietnam)<\/em>
                      \n\u2705 Cash payment button changed from red to green (cultural colour psychology)<\/em><\/p>\n<\/li>\n
                    • \n
                      Policy Compliance Filing Checklist<\/strong>
                      \nIt must be prepared in advance:
                      \n\ud83d\udd39 Copy of NBV Payment Licence issued by the NBV
                      \n\ud83d\udd39 Transaction log storage solution required by VNTA (minimum 12 months)<\/p>\n<\/li>\n<\/ol>\n
                      9 Key Metrics Monitoring Kanban Recommendations:
                      \n1\ufe0f\u20e3 MoPay Success Rate Graph (by hourly dimension)
                      \n2\ufe0f\u20e3 COD rejection rate heat map (broken down to county level)
                      \n3\ufe0f\u20e3 OTP input duration distribution statistics<\/p>\n
                      Special note: Starting from Q2 2024, the Central Bank of Vietnam requires all cross-border receipts to have an additional \"Description of Foreign Exchange Source\" field, so it is recommended to reserve the field on the payment page in advance.<\/p>","protected":false},"excerpt":{"rendered":"
                      The key to improving order conversion is to optimise the localised experience of the payment process, especially in Vietnam...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3140","post","type-post","status-publish","format-standard","hentry","category-34"],"yoast_head":"\n\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01 - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/06\/02\/\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01\" \/>\n<meta property=\"og:description\" content=\"\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\u7684\u5173\u952e\u5728\u4e8e\u4f18\u5316\u652f\u4ed8\u73af\u8282\u7684\u672c\u5730\u5316\u4f53\u9a8c\uff0c\u5c24\u5176\u5728\u8d8a\u5357…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/06\/02\/\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T05:31:20+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01\",\"datePublished\":\"2025-06-02T05:31:20+00:00\",\"dateModified\":\"2025-06-02T05:31:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/\"},\"wordCount\":30,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u8d8a\u5357\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/06\/02\/%e5%a6%82%e4%bd%95%e6%8f%90%e5%8d%87%e8%ae%a2%e5%8d%95%e8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%e7%94%a8%e5%a5%bd%e8%b6%8a%e5%8d%97%e6%9c%ac%e5%9c%b0%e6%94%af%e4%bb%98%ef%bc%81\/\",\"name\":\"\u5982\u4f55\u63d0\u5347\u8ba2\u5355\u8f6c\u5316\u7387\uff1f\u7528\u597d\u8d8a\u5357\u672c\u5730\u652f\u4ed8\uff01 - 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