{"id":3204,"date":"2025-06-05T15:40:12","date_gmt":"2025-06-05T07:40:12","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3204"},"modified":"2025-06-05T15:40:12","modified_gmt":"2025-06-05T07:40:12","slug":"%e5%8d%b0%e5%b0%bc%e6%9c%80%e5%b8%b8%e7%94%a8%e7%9a%84%e6%94%af%e4%bb%98app%e6%8e%92%e8%a1%8c%e6%a6%9c%ef%bc%882025%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/06\/05\/%e5%8d%b0%e5%b0%bc%e6%9c%80%e5%b8%b8%e7%94%a8%e7%9a%84%e6%94%af%e4%bb%98app%e6%8e%92%e8%a1%8c%e6%a6%9c%ef%bc%882025%ef%bc%89\/","title":{"rendered":"Top Most Used Payment Apps in Indonesia (2025)"},"content":{"rendered":"<p>Below is a list of the most used payment apps in Indonesia (based on a combined assessment of user volume, transaction frequency and market coverage):<\/p>\n<hr>\n<h3><strong>1. GoPay<\/strong><\/h3>\n<ul>\n<li><strong>affiliated company<\/strong>: Gojek (South East Asia Super App)<\/li>\n<li><strong>specificities<\/strong>: Deeply tied to Gojek ecosystem (taxi, takeaway, shopping, etc.), wide coverage of offline merchants, and support for QR code payments and transfers.<\/li>\n<li><strong>cutting edge<\/strong>: High penetration, especially favoured by young people and urban users.<\/li>\n<\/ul>\n<h3><strong>2. OVO<\/strong><\/h3>\n<ul>\n<li><strong>affiliated company<\/strong>: Grab-Tokopedia ecosystem (with Grab)<\/li>\n<li><strong>specificities<\/strong>: Integrated in Grab travel and Tokopedia e-commerce, it supports bill payment, offline scanning and investment features.<\/li>\n<li><strong>cutting edge<\/strong>: Lots of promotions to drive user growth.<\/li>\n<\/ul>\n<h3><strong>3. DANA<\/strong><\/h3>\n<ul>\n<li><strong>affiliated company<\/strong>: Ant Group and Emtek Joint Venture<\/li>\n<li><strong>specificities<\/strong>* :: Alipay-like interface and functionality, supporting P2P transfers, bill payments, online shopping and more. High degree of localisation.<\/li>\n<\/ul>\n<h3>4. ShopeePay (SPay)<\/h3>\n<ul>\n<li>Shopee e-commerce platform, a subsidiary of Sea Group.<\/li>\n<li>PointStrong relies on Shopee's large user base to provide cashback offers to take advantage of small transactions.<\/li>\n<\/ul>\n<h4>5. LinkAja<\/h4>\n<ul>\n<li>Jointly developed by a number of Indonesian state-owned enterprises (BUMN)<\/li>\n<li>Focus on public transport (e.g. Jakarta LRT) and government-related payment scenarios<\/li>\n<\/ul>\n<p>6. Bank Central Asia (BCA) - Mobile Banking<br \/>\nAlthough primarily a banking app but its digital wallet function (m-BCA) is very active in the superstore\/restaurant scene<\/p>\n<hr>\n<p>Other noteworthy.<br \/>\n&#8211;<strong>QRIS<\/strong>:: Unified QR code standard implemented by Bank Indonesia has integrated platforms to enable cross-app scanning for payment<br \/>\n&#8211;<strong>Traditional bank transfers<\/strong>:: Internet banking like Mandiri\/BRI is still widely used especially for large transactions.<\/p>\n<p>Trend Watch.<br \/>\n1.GopayOVODANA three strong competition close market share<br \/>\n2. Rural areas are still cash-based but e-wallet penetration is accelerating<br \/>\n3. \"Super App model\" (combining travel + payment + e-commerce) is the most successful<\/p>\n<p>Source:SimilarWeb,iPriceGroup,Indonesia FinTech Report 2023<\/p>\n<p>Well, let's move on to delve into other key details and future trends in the Indonesia payments market:<\/p>\n<hr>\n<h3><strong>7. The rise of bank-based e-wallets<\/strong><\/h3>\n<ul>\n<li><strong>Mandiri e-Wallet<\/strong>(launched by Bank Mandiri) and <strong>BRImo<\/strong>(BRI Bank) has an advantage in government subsidy disbursement (e.g., social welfare payments) and corporate payroll transfer scenarios by virtue of its parent company's large customer base.<\/li>\n<li><strong>specificities<\/strong>: More trusted by middle-aged and older users for large or formal transactions.<\/li>\n<\/ul>\n<h3><strong>8. Competitive entrants in cross-border payments<\/strong><\/h3>\n<ul>\n<li><strong>Alipay+<\/strong> respond in singing <strong>WeChat Pay<\/strong>: It mainly serves Chinese tourists and cross-border e-commerce, covering merchants in tourist hotspots such as Bali.<\/li>\n<li><strong>Doku<\/strong>: Indonesia's homegrown cross-border payment gateway that supports international e-commerce platform settlements.<\/li>\n<\/ul>\n<hr>\n<h2>\ud83d\udd0d <strong>In-depth market analysis<\/strong><\/h2>\n<h3><strong>(1) Differences in user behaviour<\/strong><\/h3>\n<table>\n<thead>\n<tr>\n<th>crowds<\/th>\n<th>Preferred payment method<\/th>\n<th>rationale<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Generation Z<\/td>\n<td>GoPay\/ShopeePay<\/td>\n<td>High-frequency small purchases, game top-ups<\/td>\n<\/tr>\n<tr>\n<td>Small and medium-sized enterprise owners<\/td>\n<td>OVO\/DANA<\/td>\n<td>Tokopedia\/Lazada e-commerce ecosystems<\/td>\n<\/tr>\n<tr>\n<td>blue collar<\/td>\n<td>LinkAja\/Cash<\/td>\n<td>Public transport subsidy scenario<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>(2) COD (cash on delivery) transformation<\/strong><\/h3>\n<p>Despite the rapid growth of e-wallets, 351 TP3T* of e-commerce transactions in Indonesia are still paid for using cash. Strategies across platforms:<\/p>\n<ul>\n<li>ShopeePay directs users to online prepayment through \"shipping discounts\".<\/li>\n<li>Gojek offers drivers GoPay balance withdrawals to solve cash flow problems.<\/li>\n<\/ul>\n<p>*(Source: Katadata Insight Centre, 2023)<\/p>\n<hr>\n<h2>\ud83d\ude80 <strong>Three trends for the future<\/strong><\/h2>\n<ol>\n<li>\n<p><strong><a href=\"\">BI-FAST<\/a>Accelerating penetration<\/strong><br \/>\nBank Indonesia's real-time clearing system will facilitate second transfers between banks and e-wallets, potentially breaking down current ecological barriers.<\/p>\n<\/li>\n<li>\n<p><strong><a href=\"\">Buy Now Pay Later<\/a>explosive growth<\/strong>*<br \/>\nPenetration of local BNPL platforms such as Akulaku (integrated into DANA) and Kredivo in the 3C category increased by 200% annually.<\/p>\n<\/li>\n<li>\n<p><strong><a href=\"\">Digital Currency Pilot<\/a>cautious progress<\/strong>*<br \/>\n2024 may see an experimental scenario where central bank digital currencies (CBDC) and private stablecoins co-exist.<\/p>\n<\/li>\n<\/ol>\n<hr>\n<h2>\ud83d\udca1 Advice to Merchants\/Outbound Businesses<\/h2>\n<p>1\ufe0f\u20e3 <em>multichannel integration<\/em>: Must have access to both QRIS and at least 2 mainstream e-wallets (e.g. GoPay + OVO).<br \/>\n2\ufe0f\u20e3 <em>Rural strategy<\/em>: Consider partnering with Indomaret\/Alfamart convenience stores to broker top-up points to break through to cash users.<\/p>\n<p>Need more specific data on a particular area? For example, payment preferences or regulatory policy details for a particular industry?<\/p>","protected":false},"excerpt":{"rendered":"<p>Here is the list of the most used payment apps in Indonesia (based on user volume, transaction frequency and market...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3204","post","type-post","status-publish","format-standard","hentry","category-39"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5370\u5c3c\u6700\u5e38\u7528\u7684\u652f\u4ed8App\u6392\u884c\u699c\uff082025\uff09 - 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