{"id":3206,"date":"2025-06-05T15:40:17","date_gmt":"2025-06-05T07:40:17","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3206"},"modified":"2025-06-05T15:40:17","modified_gmt":"2025-06-05T07:40:17","slug":"%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/","title":{"rendered":"Roadmap for major payment platforms in Pakistan"},"content":{"rendered":"<p>Pakistan's payment platform development roadmap reflects the rapid evolution of its fintech ecosystem, driven largely by mobile internet penetration, government policy push and growing demand from a young population. Key development stages and future trends are analysed below:<\/p>\n<h3><strong>1. Early stage (before 2010)<\/strong><\/h3>\n<ul>\n<li><strong>Traditional bank-led<\/strong>: The cash economy is predominant and electronic payments are limited to bank net banking and ATMs.<\/li>\n<li><strong>budding period (i.e. when sth. is in the bud)<\/strong>: A small number of international payment gateways (e.g. 2Checkout) serve businesses for cross-border transactions.<\/li>\n<\/ul>\n<h3><strong>2. Infrastructure foundation period (2010-2016)<\/strong><\/h3>\n<ul>\n<li><strong>policy impetus<\/strong>::\n<ul>\n<li>The Central Bank of Pakistan (SBP) has introduced the Payment Systems and Electronic Money Institutions Regulations (PSO\/EMI Framework) to provide licences for non-banking institutions.<\/li>\n<li>'Financial Inclusion Strategy' launched, targeting to increase adult account holdings from 161 TP3T (2015) to 501 TP3T.<\/li>\n<\/ul>\n<\/li>\n<li><strong>technological penetration<\/strong>::\n<ul>\n<li>3G\/4G licences were issued (2014) and mobile internet users exceeded 40 million.<\/li>\n<li>Easypaisa (launched by Telenor in 2009) and JazzCash (launched by Mobilink) became the first mobile wallets.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>3. Period of rapid growth (2017-2021)<\/strong><\/h3>\n<ul>\n<li><strong>Digital payments explode<\/strong>::\n<ul>\n<li>SBP launches 'Raast' instant payment system (2021) for real-time interbank clearing.<br \/>\n\u2003\u2003\u2192 <em>case (law)<\/em>: Raast's average daily transaction volume reaches 1 million by 2023.<br \/>\n\u2003<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>4. Period of ecological expansion and innovation (2022-2025)<\/strong><\/h3>\n<ul>\n<li>\n<p><strong>Diversification of payment platforms<\/strong>::<\/p>\n<ul>\n<li><strong>Local giants dominate<\/strong>: Easypaisa and JazzCash have consolidated their market position with a combined user base of over 40 million (30%+ of the adult population), supporting a full range of scenarios such as bill payments, remittances, and merchant collections.<br \/>\n<em>Technology upgrades<\/em>: Introduction of biometrics (e.g. fingerprint\/face verification) and AI anti-fraud systems.<\/li>\n<li><strong>Entry of the banking system<\/strong>: UBL Omni, HBL Konnect, etc. sink into rural areas through correspondent banking networks.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Cross-border and e-commerce driven<\/strong>::<\/p>\n<ul>\n<li>Alipay+ access to Pakistani merchants (2023) to support payments for Chinese tourists; local platforms start interfacing with crypto gateways such as Binance to try out compliant P2P transactions.<\/li>\n<li>Shopify localisation drives small and medium merchants to accept JazzCash online payments, e-commerce penetration rises to 5% (Karandaaz data).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Key policy nodes<\/strong>::<\/p>\n<ul>\n<li>SBP makes it mandatory for all EMI organisations to have access to Raast (2024 target), reducing the cost of cross-platform transfers to near zero.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>5. Future trends (2026-2030)<\/strong><\/h3>\n<h4><strong>(1) Super App Integration War<\/strong><\/h4>\n<p>It is expected that Easypaisa\/JazzCash will be transformed into a \"financial super-app\", integrating the following services:<br \/>\n|Functions|Cases|<br \/>\n|&#8212;|&#8212;|<br \/>\n|Credit|Buy Now Pay Later (BNPL) Partnership Daraz|<br \/>\n|Insurance|Takaful (Islamic Insurance) embedded in taxi app InDrive|<br \/>\n|Investment |Particle Investment(P2P Lending Platform)|<\/p>\n<h4><strong>(2) CBDC test<\/strong><\/h4>\n<p>Pakistan's central bank has launched a sandbox test of the digital rupee (Rupee-DLT), which may be prioritised for B2G subsidy disbursement - drawing on India's digital rupee experience.<\/p>\n<h4><strong>(3) Regulatory deep-water challenges<\/strong><\/h4>\n<p>Balance required.<br \/>\n\u2705 Financial inclusion target (100 million people are still unbanked)<br \/>\n\u274c Preventing excessive cash digitisation leading to grey economy exposure shocks to stability<\/p>\n<hr>\n<h3><em><strong>Critical success factors<\/strong><\/em><\/h3>\n<ol>\n<li><strong>Telecommunications infrastructure coverage<\/strong>: Jazz parent company Veon Group plans to spend $2bn on upgrading its 4G+\/5G network.<\/li>\n<li><strong>Agent network density<\/strong>: Easypaisa has 180,000 agents vs. only 16,000 bank branches nationwide.<\/li>\n<li><em><strong>Women's economy<\/strong><\/em>:: World Bank says boosting women's account holdings could lead to $20bn incremental GDP - UBL launches women-only agent point 'Humsafar'.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Pakistan's payment platform development roadmap reflects the rapid evolution of its fintech ecosystem...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3206","post","type-post","status-publish","format-standard","hentry","category-37"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deekpay.com\/en\/2025\/06\/05\/\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe\" \/>\n<meta property=\"og:description\" content=\"\u5df4\u57fa\u65af\u5766\u7684\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe\u53cd\u6620\u4e86\u5176\u91d1\u878d\u79d1\u6280\u751f\u6001\u7cfb\u7edf\u7684\u5feb\u901f\u6f14&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deekpay.com\/en\/2025\/06\/05\/\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe\/\" \/>\n<meta property=\"og:site_name\" content=\"DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-05T07:40:17+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/\"},\"author\":{\"name\":\"deekpay\",\"@id\":\"https:\/\/www.deekpay.com\/#\/schema\/person\/91e4e842fdd04f8c957a9f642506f51d\"},\"headline\":\"\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe\",\"datePublished\":\"2025-06-05T07:40:17+00:00\",\"dateModified\":\"2025-06-05T07:40:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/\"},\"wordCount\":63,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.deekpay.com\/#organization\"},\"articleSection\":[\"\u5df4\u57fa\u65af\u5766\u652f\u4ed8\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/\",\"url\":\"https:\/\/www.deekpay.com\/2025\/06\/05\/%e5%b7%b4%e5%9f%ba%e6%96%af%e5%9d%a6%e4%b8%bb%e8%a6%81%e6%94%af%e4%bb%98%e5%b9%b3%e5%8f%b0%e5%8f%91%e5%b1%95%e8%b7%af%e7%ba%bf%e5%9b%be\/\",\"name\":\"\u5df4\u57fa\u65af\u5766\u4e3b\u8981\u652f\u4ed8\u5e73\u53f0\u53d1\u5c55\u8def\u7ebf\u56fe - 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