{"id":3287,"date":"2025-06-12T08:07:51","date_gmt":"2025-06-12T00:07:51","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3287"},"modified":"2025-06-12T08:07:51","modified_gmt":"2025-06-12T00:07:51","slug":"%e6%83%b3%e6%89%93%e5%85%a5%e4%b8%ad%e4%b8%9c%e5%b8%82%e5%9c%ba%ef%bc%9f%e5%85%88%e6%90%9e%e6%87%82%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/en\/2025\/06\/12\/%e6%83%b3%e6%89%93%e5%85%a5%e4%b8%ad%e4%b8%9c%e5%b8%82%e5%9c%ba%ef%bc%9f%e5%85%88%e6%90%9e%e6%87%82%e8%bf%99%e4%ba%9b%e6%94%af%e4%bb%98%e6%96%b9%e5%bc%8f\/","title":{"rendered":"Want to enter the Middle East market? Get to know these payment methods first"},"content":{"rendered":"<p>The payments segment is a key breakthrough when it comes to penetrating the Middle East market. The region's payments ecosystem is full of both opportunities and unique challenges, so here's the latest hands-on guide:<\/p>\n<p>I. The \"two sides\" of credit cards<\/p>\n<ol>\n<li>UAE credit card penetration at 651 TP3T, but only 381 TP3T in Saudi Arabia - needs to be matched with a localisation strategy:<\/li>\n<\/ol>\n<ul>\n<li>Mandatory support for the Mada card (exclusive to Saudi government agencies for payroll)<\/li>\n<li>Reserve Arabic Customer Service Channel<\/li>\n<li>Implementing Dynamic 3D Secure Verification<\/li>\n<\/ul>\n<p>II. Innovative solutions for cash payments<\/p>\n<ol>\n<li>CashPay outlets in Egypt cover every neighbourhood convenience store:\n<ul>\n<li>Cost of co-operation: $0.8 per transaction + 2%<\/li>\n<li>Settlement cycle T+3<\/li>\n<\/ul>\n<\/li>\n<li>Fawry access tips:\n<ul>\n<li>Must be registered with the Egyptian Business Registration Number<\/li>\n<li>API response time control within 5 seconds<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>III. Explosive growth of e-wallets<\/p>\n<ol>\n<li>New rules for STC Pay after surpassing 8 million users:\n<ul>\n<li>Shariah compliance review cycle extended to 45 days<\/li>\n<li>Withdrawal fee from 1% to 1.5% (new regulation 2024)<\/li>\n<\/ul>\n<\/li>\n<li>Beam Wallet's secret weapon in the UAE:<br \/>\nDeeply bundled with Careem taxi app, referrals can get 20% ride discounts<\/li>\n<\/ol>\n<p>IV. Special play on bank transfers<br \/>\n- UAE's DirectPay system requirements:<\/p>\n<ul>\n<li>The IBAN number must contain a 23-digit identification code.<\/li>\n<li>SMS secondary authentication forced on<\/li>\n<\/ul>\n<p>V. Localised morphs of BNPL (with Tabby as an example).<\/p>\n<ul>\n<li>Tier 1 Merchant Entry Criteria: Monthly Water Flow &gt; US$500,000<\/li>\n<li>Deferment of repayment is allowed for 60 days during Ramadan (regular 30 days)<\/li>\n<\/ul>\n<p>[Special note on wind control]<br \/>\nDubai Financial Services Authority (DFSA) latest requirements:<br \/>\nAll cross-border transactions require an additional field for \"Scanned copy of beneficiary's ID card\".<br \/>\nFailure to do so may result in a 72-hour freeze of funds.<\/p>\n<p>A mixed programme mix is recommended:<br \/>\nHigh-end market (UAE\/Qatar): credit card + Apple Pay + Tabby<br \/>\nEmerging Markets (Egypt\/Pakistan): Fawry + Cash on Delivery<br \/>\nGCC Country Standard: STC Pay + Mada Dual Channel<\/p>\n<p>Data shows that platforms configured with more than 3 payment methods see a 47% increase in conversions. but watch out for the new Central Bank of Kuwait rule: e-wallet balances must not exceed 2,000 dinars (about $6,500).<\/p>\n<h3><strong>In-depth analysis of the Middle East payments market (continued)<\/strong><\/h3>\n<h4><strong>VI. Compliance Minefields in Cross-Border Payments<\/strong><\/h4>\n<ol>\n<li>\n<p><strong>New UAE AML regulations (effective 2024)<\/strong>::<\/p>\n<ul>\n<li>A single transaction \u2265 AED 55,000 (approx. USD 15,000) automatically triggers manual review by the Central Bank and requires submission of a copy of the purchase contract.<\/li>\n<li>The e-commerce platform must keep user IP + device fingerprint information for at least 5 years.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Saudi SAMA's \"white list\" system<\/strong>::<\/p>\n<ul>\n<li>Only foreign companies with access to the local clearing system (SARIE) can handle rial settlements, with an application cycle of 6-8 months.<\/li>\n<li>Recommended partner gateways: PayTabs (licensed), Geidea (supports instant Saudi custom pages).<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Egypt's exchange control trap<\/strong>::<\/p>\n<ul>\n<li>CBE mandatory 30% payment suspension for 45 days, can be circumvented by registering a FTA company.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr>\n<h4><strong>VII. Special needs of religious finance<\/strong><\/h4>\n<ol>\n<li>\n<p><strong>Halal Payment Certification<\/strong>: Gambling\/interest\/adult content is prohibited, additional application required:<\/p>\n<ul>\n<li>ISRA certification in Malaysia (passes through GCC countries) costs about US$12,000.<\/li>\n<li>BNPL platforms such as Tabby have introduced '0% interest instalments' but charge 10%-15% 'service fees'.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Ramadan Economic Payment Peak Strategy<\/strong>::<br \/>\nDubai traffic distribution monitoring shows:<br \/>\n|Hours |Volume Increase |Recommendation |<br \/>\n|&#8212;|&#8212;|&#8212;|<br \/>\n|1 hour before Iftar |+300% |Early Server Expansion |<br \/>\n|2-4am |+180% |Push \"Late Night Fee Waiver\" Promotion |<\/p>\n<\/li>\n<\/ol>\n<hr>\n<h4><strong>VIII. Hidden Dividends of Carrier Withholding<\/strong><\/h4>\n<ol>\n<li><em>Saudi STC Postpaid<\/em>Users can tie up their phone bill payments:<\/li>\n<\/ol>\n<ul>\n<li>Suitable for small subscription-based services (e.g. gaming memberships)<\/li>\n<li>T+7 settlement cycle with a bad debt rate of only 0.3% (credit card average 2%)<\/li>\n<\/ul>\n<p>2.<strong>Iran MTN Cracking Programme<\/strong>:<br \/>\nDue to international sanctions, only the Hawala underground channel can be used.<\/p>\n<ul>\n<li>Delma Exchange rate is 23% higher than the official rate<\/li>\n<li>USDT Stablecoin Premium 18% on Tehran Exchange<\/li>\n<\/ul>\n<hr>\n<h4><strong>[Practical toolbox]<\/strong><\/h4>\n<p>\u2705 <em>Required plug-ins<\/em>:<br \/>\n- Telr's \"One-click Prayer Time Pause\" SDK (to avoid dropping orders during service hours)<br \/>\n- Checkout.com's Middle East Storm Control Rule Pack (Automatically identifies sensitive graphics such as the Camel Trademark\u2122)<\/p>\n<p>\u26a0\ufe0f <em>New risks in 2024<\/em>:<br \/>\nQatar Central Bank raids - all POS must have built-in Arabic voice prompts<\/p>","protected":false},"excerpt":{"rendered":"<p>The payments segment is a key breakthrough when it comes to penetrating the Middle East market. 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