\u3000\u3000This article discusses the rise of the e-commerce industry in India and the growth potential of mobile payments in the Indian market. Below is an overview of the main points of the article:<\/p>\n
\u3000\u30001. **Background for the rise of e-commerce**: The article points out that the shortcomings of offline retailing (e.g., homogeneous assortment of goods, high prices, and poor quality) have prompted consumers to seek a better shopping experience, which has provided an opportunity for e-commerce to grow.<\/p>\n
\u3000\u30002. **Status of the Indian e-commerce market**: India is a rising e-commerce powerhouse, with a market size of $38 billion in 2016, which is expected to grow to $48-60 billion by 2020.<\/p>\n
\u3000\u30003. **Payment bottleneck**: The Indian e-commerce market relies heavily on cash-on-delivery (COD) due to the low penetration of banks and credit cards, which results in high logistics costs and low payment efficiency.<\/p>\n
\u3000\u30004. **Opportunities for the development of mobile payments**: India has more than 1 billion mobile phone subscribers, which offers a huge potential for the development of mobile payments.<\/p>\n
\u3000\u30005. **Policy support**: The Government of India has introduced several policies to support the growth of mobile payments, including Payment banks and the Bharat Bill Payment Services.<\/p>\n
\u3000\u30006. **Market Players**: The mobile payments market in India already has major payment platforms such as Paytm, Freecharge, Mobikwik, etc., while traditional banks and telecom operators are also actively entering the market.<\/p>\n
\u3000\u30007. **Market Challenges**: Despite ripe conditions, the Indian mobile payment market has yet to see the emergence of a giant like Alipay. The article analyses several areas that need to be broken through, including property security issues, payment application scenarios, user experience and market triggers.<\/p>\n
\u3000\u30008. **Copyright notice**: At the end of the article, readers are reminded that downloading and reproducing the use of their original content is prohibited without the legal authorisation of Zhudao.<\/p>\n
\u3000\u3000Overall, the article analyses the current status, growth opportunities and challenges of the Indian mobile payments market in detail, providing readers with comprehensive industry insights.<\/p>","protected":false},"excerpt":{"rendered":"
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