{"id":2500,"date":"2025-05-10T16:15:58","date_gmt":"2025-05-10T08:15:58","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2500"},"modified":"2025-05-10T16:15:58","modified_gmt":"2025-05-10T08:15:58","slug":"%e5%8d%b0%e5%ba%a6%e6%94%af%e4%bb%98%e7%b3%bb%e7%bb%9f%e7%9a%84%e8%b7%a8%e5%a2%83%e6%89%a9%e5%b1%95%e6%bd%9c%e5%8a%9b%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/ja\/2025\/05\/10\/%e5%8d%b0%e5%ba%a6%e6%94%af%e4%bb%98%e7%b3%bb%e7%bb%9f%e7%9a%84%e8%b7%a8%e5%a2%83%e6%89%a9%e5%b1%95%e6%bd%9c%e5%8a%9b%e5%88%86%e6%9e%90\/","title":{"rendered":"\u30a4\u30f3\u30c9\u306e\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u56fd\u5883\u3092\u8d8a\u3048\u3066\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u306e\u5206\u6790"},"content":{"rendered":"<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/ts367.mm.bing.net\/th?q=phonepe366\" alt=\"\u30a4\u30f3\u30c9\u306e\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u56fd\u5883\u3092\u8d8a\u3048\u3066\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u306e\u5206\u6790\" title=\"\u30a4\u30f3\u30c9\u306e\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u56fd\u5883\u3092\u8d8a\u3048\u3066\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u306e\u5206\u6790\"><\/p>\n<p>\u30a4\u30f3\u30c9\u306e\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u304c\u56fd\u5883\u3092\u8d8a\u3048\u3066\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u306e\u5206\u6790<\/p>\n<p>I. \u5e02\u5834\u57fa\u76e4\u3068\u5730\u57df\u306e\u512a\u4f4d\u6027<\/p>\n<ol>\n<li>\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u652f\u3048\u3089\u308c\u3066\u3044\u308b\uff1a<\/li>\n<\/ol>\n<ul>\n<li>UPI\u304c\u6708\u9593\u53d6\u5f15\u4ef6\u6570100\u5104\u4ef6\u3092\u7a81\u7834\uff082023\u5e74\u30c7\u30fc\u30bf\uff09<\/li>\n<li>PhonePe\/Google Pay\u306e\u3088\u3046\u306a\u4e3b\u8981\u30a2\u30d7\u30ea\u306f\u3001\u305d\u308c\u305e\u308c4\u5104\u4eba\u4ee5\u4e0a\u306e\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u3092\u62b1\u3048\u3066\u3044\u308b\u3002<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u6c7a\u6e08\u306e\u666e\u53ca\u306f2016\u5e74\u306e22%\u304b\u30892023\u5e74\u306b\u306f72%\u306b\u6025\u5897<\/li>\n<\/ul>\n<ol start=\"2\"><\/p>\n<li>\u9ad8\u5ea6\u306a\u30c6\u30af\u30cb\u30ab\u30eb\u30fb\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff1a<\/li>\n<\/ol>\n<ul>\n<li>UPI\u306e\u30b7\u30b9\u30c6\u30e0\u51e6\u7406\u80fd\u529b\u306f5,000TPS\u3067\u3001VISA\u306e1,700TPS\u3092\u306f\u308b\u304b\u306b\u4e0a\u56de\u308b\u3002<\/li>\n<li>99.91 TP3T \u30b7\u30b9\u30c6\u30e0\u306e\u53ef\u7528\u6027\u4fdd\u8a3c<\/li>\n<li>\u591a\u8a00\u8a9e\u304a\u3088\u3073\u751f\u4f53\u8a8d\u8a3c\u3092\u30b5\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<p>II.\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u8a55\u4fa1<\/p>\n<ol>\n<li>\u65b0\u8208\u5e02\u5834\u306e\u30c1\u30e3\u30f3\u30b9<br \/>\n| \u5730\u57df\uff5c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u666e\u53ca\u7387\uff5cGDP\u6210\u9577\u7387\uff5c\u9001\u91d1\u9700\u8981<br \/>\n|&#8212;&#8212;&#8212;&#8211;|&#8212;&#8212;&#8212;-|&#8212;&#8212;-|&#8212;&#8212;|<br \/>\n|\u6771\u5357\u30a2\u30b8\u30a2\uff5c75%\uff5c5.2%\uff5c\u9ad8<br \/>\n|82% |-\uff5c\u4e2d\u6771<\/li>\n<\/ol>\n<p>III.\u898f\u5236\u306e\u76f8\u4e57\u52b9\u679c<\/p>\n<ol>\n<li>NPCI\u304cPayNow\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3068\u76f8\u4e92\u63a5\u7d9a\uff082023\u5e742\u6708\uff09<\/li>\n<li>RBI\u306e\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u6c7a\u6e08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300118\u30ab\u56fd\u3068\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30b3\u30cd\u30af\u30c8\u6c7a\u6e08\u304c\u53ef\u80fd\u306b<\/li>\n<\/ol>\n<p>IV.\u5546\u696d\u5316\u3078\u306e\u9053\u7b4b\u306e\u63d0\u6848<br \/>\n\u30b9\u30c6\u30fc\u30b8\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\uff1a<br \/>\n1) \u30c7\u30a3\u30a2\u30b9\u30dd\u30e9\u56de\u5eca\u958b\u767a\uff08\u4e2d\u6771\u2192\u30b1\u30e9\u30e9\u56de\u5eca\uff09<br \/>\n2\uff09\u89b3\u5149\u652f\u6255\u3044\u30a8\u30b3\u30ed\u30b8\u30fc\uff08ASEAN\u8af8\u56fd\u306e\u30a2\u30c8\u30e9\u30af\u30b7\u30e7\u30f3\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff09<br \/>\n3) B2B\u8cbf\u6613\u6c7a\u6e08\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/p>\n<h3><strong>\u30a4\u30f3\u30c9\u6c7a\u6e08\u30b7\u30b9\u30c6\u30e0\u306e\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u62e1\u5927\u306e\u53ef\u80fd\u6027\u306e\u5206\u6790\uff08\u7d9a\u304d\uff09<\/strong><\/h3>\n<h4><strong>IV.\u5546\u696d\u5316\u306e\u9053\u7b4b\u306b\u95a2\u3059\u308b\u63d0\u6848\uff08\u7d9a\u304d\uff09<\/strong><\/h4>\n<p><strong>4.\u6280\u8853\u8f38\u51fa\u3068\u73fe\u5730\u5316\u306e\u5354\u529b\u30e2\u30c7\u30eb<\/strong><\/p>\n<ul>\n<li><strong>\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u306eUPI\uff08UPIaaS\uff09<\/strong>NPCI\u3068UAE\u3068\u306e\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30fb\u30da\u30a4\u30e1\u30f3\u30c8\u30fb\u30b7\u30b9\u30c6\u30e0\uff08IPP\uff09\u306e\u63d0\u643a\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30c9\u306e\u30da\u30a4\u30e1\u30f3\u30c8\u30fb\u30b9\u30bf\u30c3\u30af\u306e\u6280\u8853\u3092\u5bfe\u8c61\u5e02\u5834\u306b\u30e9\u30a4\u30bb\u30f3\u30b9\u4f9b\u4e0e\u3059\u308b\u3002<\/li>\n<li><strong>\u30db\u30ef\u30a4\u30c8\u30ec\u30fc\u30d9\u30eb\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\u30ed\u30fc\u30ab\u30eb\u9280\u884c\/\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u5411\u3051\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306aUPI\u30e9\u30a4\u30afSDK\u3092\u63d0\u4f9b\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u30fb\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3002<\/li>\n<\/ul>\n<table>\n<thead>\n<tr>\n<th><strong>\u5354\u529b\u5f62\u614b<\/strong><\/th>\n<th><strong>\u9069\u7528\u5730\u57df<\/strong><\/th>\n<th><strong>\u6700\u5148\u7aef<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u653f\u5e9c\u9593\u5354\u5b9a\uff08SG-\u30a4\u30f3\u30c9UPI-PayNow\u306a\u3069\uff09<\/td>\n<td>\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001UAE\u3001\u305d\u306e\u4ed6\u306e\u898f\u5236\u6210\u719f\u5e02\u5834<\/td>\n<td>\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u653f\u7b56\u652f\u63f4<\/td>\n<\/tr>\n<tr>\n<td>\u6c11\u9593\u30bb\u30af\u30bf\u30fc\u3068\u306e\u63d0\u643a\uff08\u30cd\u30d1\u30fc\u30eb\u3078\u306ePhonePe\u306a\u3069\uff09<\/td>\n<td>\u5357\u30fb\u6771\u5357\u30a2\u30b8\u30a2\u306e\u65b0\u8208\u5e02\u5834<\/td>\n<td>\u67d4\u8edf\u3067\u8fc5\u901f\u306a\u7740\u9678<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h4><strong>V. \u4e3b\u306a\u8ab2\u984c\u3068\u5bfe\u5fdc\u7b56<\/strong><\/h4>\n<ol>\n<li>\n<p><strong>\u70ba\u66ff\u30ec\u30fc\u30c8\u306e\u6469\u64e6<\/strong><\/p>\n<ul>\n<li>RBI\u306f\u30eb\u30d4\u30fc\u30af\u30ea\u30a2\u30ea\u30f3\u30b0\u30e1\u30ab\u30cb\u30ba\u30e0\uff08\u73fe\u572818\u30ab\u56fd\u3067\u8a66\u9a13\u7684\u306b\u5b9f\u65bd\uff09\u306e\u62e1\u5927\u3092\u4fc3\u9032\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/li>\n<li>\u30c0\u30a4\u30ca\u30df\u30c3\u30afFX\u30a8\u30f3\u30b8\u30f3\u306e\u7d71\u5408\uff1a\u30ec\u30dc\u30ea\u30e5\u30fc\u30c8\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u70ba\u66ff\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3078\u306e\u8a00\u53ca<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>\u30c7\u30fc\u30bf\u4e3b\u6a29\u8ad6\u4e89<\/strong><\/p>\n<ul>\n<li>\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30fb\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3 \"\u30c7\u30fc\u30bf\u30fb\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff0b\u30a8\u30c3\u30b8\u30fb\u30b3\u30f3\u30d4\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\"<\/li>\n<li>NPCI\u6d77\u5916\u5b50\u4f1a\u793e\u306e\u8a2d\u7acb\uff08\u4f8b\uff1a\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306bNIPL\u3092\u8a2d\u7acb\uff09<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><em>\u5730\u5143\u30e9\u30a4\u30d0\u30eb\u306e\u7d5e\u308a\u8fbc\u307f<\/em><br \/>\n-\u5dee\u5225\u5316\u3055\u308c\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30b1\u30fc\u30b9\uff1a<\/p>\n<pre><code class=\"language-python\">target_market == \"South-East Asia\" \u306e\u5834\u5408\u3002<br>\r\n    focus = [\"\u5b97\u6559\u5bc4\u4ed8\u30c1\u30e3\u30f3\u30cd\u30eb\", \"\u30dc\u30ea\u30a6\u30c3\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u652f\u6255\u3044\"]].<br>\r\nelif target_market == \"Middle East\".<br>\r\n    focus = [\"\u52b4\u50cd\u8005\u9001\u91d1\u5272\u5f15\u5236\u5ea6\"]] \u3002 <br>\r\n<\/code><\/pre>\n<\/li>\n<\/ol>\n<hr>\n<h4><strong>VI. \u6210\u529f\u6307\u6a19\u306e\u4e88\u6e2c\u30e2\u30c7\u30ea\u30f3\u30b0<\/strong><\/h4>\n<p>3\u5e74\u9593\u306e\u6210\u9577\u5e45\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u30e2\u30f3\u30c6\u30ab\u30eb\u30ed\u30fb\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u7528\u3044\u3089\u308c\u305f\uff1a<\/p>\n<pre><code class=\"language-math\">E(\u53ce\u76ca) = \u2296\u5408\u8a08 (Market_i \u00d7 PenetrationRate_i \u00d7 AvgTxnValue_i)<br>\r\n<\/code><\/pre>\n<p>\u4e3b\u8981\u5909\u6570\u306e\u4eee\u5b9a\uff1a<\/p>\n<ul>\n<li>GCC\u8af8\u56fd\u306e\u666e\u53ca\u52fe\u914d\uff1a2024\u5e74\u306b8% \u2192 2026\u5e74\u306b22%<\/li>\n<li>ASEAN\u306e\u52a0\u76df\u5e97\u30a2\u30af\u30bb\u30b9CAGR\uff1a63%\uff08\u65e5\u672c\u306b\u304a\u3051\u308bPaytm\u306e\u62e1\u5927\u66f2\u7dda\u3092\u53c2\u7167\uff09<\/li>\n<\/ul>\n<blockquote>\n<p>\ud83d\udccc <em>\u30ea\u30b9\u30af\u8b66\u544a<\/em>\u5730\u653f\u5b66\u7684\u8981\u56e0\u304c\u6771\u30a2\u30d5\u30ea\u30ab\u5e02\u5834\u306eROI\u3092\u5909\u52d5\u3055\u305b\u308b\u53ef\u80fd\u6027 by \u00b140%<\/p>\n<\/blockquote>\n<hr>\n<h4><strong>VII.\u6226\u7565\u7684\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u63d0\u8a00<\/strong><\/h4>\n<table>\n<thead>\n<tr>\n<th>2024<\/th>\n<th>2025<\/th>\n<th>2026<\/th>\n<th><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4e2d\u6838\u76ee\u6a19<\/td>\n<td>-3\u3064\u306e\u9001\u91d1\u30b3\u30ea\u30c9\u30fc\u306e\u8a2d\u7acb<br \/>-NPCI\u56fd\u969b\u30e9\u30a4\u30bb\u30f3\u30b9\u7740\u9678<\/td>\n<td>-\u5357\u30a2\u30b8\u30a2\u306b\u304a\u3051\u308bQR\u30b3\u30fc\u30c9\u306e\u76f8\u4e92\u627f\u8a8d\u3092\u4e3b\u5c0e<br \/>-B2B 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