{"id":3267,"date":"2025-06-09T12:26:24","date_gmt":"2025-06-09T04:26:24","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3267"},"modified":"2025-06-09T12:26:24","modified_gmt":"2025-06-09T04:26:24","slug":"%e8%b6%8a%e5%8d%97%e6%95%b0%e5%ad%97%e9%92%b1%e5%8c%85%e7%94%a8%e6%88%b7%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/ko\/2025\/06\/09\/%e8%b6%8a%e5%8d%97%e6%95%b0%e5%ad%97%e9%92%b1%e5%8c%85%e7%94%a8%e6%88%b7%e8%a1%8c%e4%b8%ba%e5%88%86%e6%9e%90\/","title":{"rendered":"\ubca0\ud2b8\ub0a8\uc758 \ub514\uc9c0\ud138 \uc9c0\uac11 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubd84\uc11d"},"content":{"rendered":"<p>\ubca0\ud2b8\ub0a8\uc758 \ub514\uc9c0\ud138 \uc9c0\uac11\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubd84\uc11d\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc8fc\uc694 \ucc28\uc6d0\uc5d0\uc11c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<hr>\n<h3><strong>1. \uc2dc\uc7a5 \uc0c1\ud669 \ubc0f \uc131\uc7a5 \ub3d9\uc778<\/strong><\/h3>\n<ul>\n<li><strong>\ub192\uc740 \ubaa8\ubc14\uc77c \ubcf4\uae09\ub960<\/strong>\ubca0\ud2b8\ub0a8\uc758 \uc2a4\ub9c8\ud2b8\ud3f0 \ubcf4\uae09\ub960\uc740 70%\ub97c \ub118\uc5b4\uc11c\uba70 \ub514\uc9c0\ud138 \uc9c0\uac11\uc758 \ud558\ub4dc\uc6e8\uc5b4 \uae30\ubc18\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uccad\uc18c\ub144 \ubc30\ub2f9\uae08<\/strong>\uc778\uad6c\uc758 \uc57d 70%\uac00 35\uc138 \ubbf8\ub9cc\uc774\uba70 \ubaa8\ubc14\uc77c \uacb0\uc81c\uc5d0 \ub300\ud55c \uc218\uc6a9\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc815\ucc45 \uc9c0\uc6d0<\/strong>\ubca0\ud2b8\ub0a8 \uc815\ubd80\ub294 2023\ub144 \uc804\uc790\uacb0\uc81c \uac70\ub798\uac00 \uc804\ub144 \ub300\ube44 501% \uc774\uc0c1 \uc99d\uac00\ud558\ub294 \ub4f1 '\ud604\uae08 \uc5c6\ub294 \uc0ac\ud68c'\ub97c \ucd94\uc9c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4(\ubca0\ud2b8\ub0a8 \uc911\uc559\uc740\ud589 \ub370\uc774\ud130).<\/li>\n<li><strong>\uc804\uc790\uc0c1\uac70\ub798\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5<\/strong>\ub77c\uc790\ub2e4, \uc1fc\ud53c\uc640 \uac19\uc740 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc628\ub77c\uc778 \uacb0\uc81c \uc218\uc694 \uc99d\uac00, 2023\ub144\uae4c\uc9c0 \uc774\ucee4\uba38\uc2a4 GMV\uac00 200\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uc804\ub9dd<\/li>\n<\/ul>\n<hr>\n<h3><strong>2. \uc0ac\uc6a9\uc790 \ud504\ub85c\ud30c\uc77c\ub9c1 \ubc0f \ud589\ub3d9 \ud2b9\uc131<\/strong><\/h3>\n<h4><strong>(1) \ud575\uc2ec \uc0ac\uc6a9\uc790 \uadf8\ub8f9<\/strong><\/h4>\n<ul>\n<li><strong>\uc5f0\ub839 \ubd84\ud3ec<\/strong>18~35\uc138(65% \ucc28\uc9c0), \ud559\uc0dd\uacfc \uc80a\uc740 \uc0ac\ubb34\uc9c1 \uadfc\ub85c\uc790\uac00 \uc8fc\ub97c \uc774\ub8f9\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\ub9ac\uc801 \ucc28\uc774<\/strong>::\n<ul>\n<li><em>\uc9c0\uc790\uccb4<\/em>(\ud638\uce58\ubbfc\uc2dc, \ud558\ub178\uc774): \uc0ac\uc6a9 \ube48\ub3c4\uac00 \ub192\uc740 \uc2dc\ub098\ub9ac\uc624\ub294 \ud14c\uc774\ud06c\uc544\uc6c3, \uc628\ub77c\uc778 \ucc28\ub7c9 \uc11c\ube44\uc2a4, \uc628\ub77c\uc778 \uc1fc\ud551\uc785\ub2c8\ub2e4;<\/li>\n<li><em>\uc2dc\uace8<\/em>\uc804\ud654 \uc694\uae08 \ucda9\uc804, \uacf5\uacf5 \uc694\uae08 \uacb0\uc81c\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>(2) \uc0ac\uc6a9 \ub3d9\uae30<\/strong><\/h4>\n<ul>\n<li><strong>\ud3b8\uc758\uc131 \uc6b0\uc120<\/strong>75% \uc0ac\uc6a9\uc790\uac00 \ub514\uc9c0\ud138 \uc9c0\uac11\uc744 \uc120\ud0dd\ud558\ub294 \uc774\uc720\ub294 \"\ud604\uae08\uc744 \uc18c\uc9c0\ud560 \ud544\uc694\uac00 \uc5c6\uae30 \ub54c\ubb38\"\uc785\ub2c8\ub2e4(VNPay Research 2022).<\/li>\n<li><em><strong>\ud3ec\uc6a9\uc801 \uae08\uc735<\/strong><\/em>\ud544\uc694\uc131: 34% \uc131\uc778 \uc911 \uc740\ud589 \uacc4\uc88c\ub97c \ubcf4\uc720\ud55c \uc0ac\ub78c\uc740 341\uba85\ubfd0\uc774\uba70, \ub514\uc9c0\ud138 \uc9c0\uac11\uc774 \uc11c\ube44\uc2a4 \uacf5\ubc31\uc744 \uba54\uc6c1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><strong>(3) \uc8fc\uc694 \uc0ac\uc6a9 \uc2dc\ub098\ub9ac\uc624<\/strong><\/h4>\n<table>\n<thead>\n<tr>\n<th>take<\/th>\n<th>\ubc31\ubd84\uc728<\/th>\n<th>\ub300\ud45c \ud50c\ub7ab\ud3fc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>P2P \uc804\uc1a1<\/td>\n<td>42%<\/td>\n<td>MoMo, ZaloPay<\/td>\n<\/tr>\n<tr>\n<td>QR\ucf54\ub4dc \uc624\ud504\ub77c\uc778 \uacb0\uc81c<\/td>\n<td>38%<\/td>\n<td>\ube44\uc5e3\ud154\ud398\uc774, VN\ud398\uc774<\/td>\n<\/tr>\n<tr>\n<td>\uac8c\uc784\/\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ucda9\uc804<\/td>\n<td>15%<\/td>\n<td>Airpay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h3><strong>3. \uacbd\uc7c1 \ud658\uacbd \ubc0f \ud50c\ub7ab\ud3fc \uc804\ub7b5<\/strong><\/h3>\n<h4><strong>(1) \ud5e4\ub4dc \ud50c\ub808\uc774\uc5b4 \ube44\uad50<\/strong><\/h4>\n<table>\n<thead>\n<tr>\n<th>\ud45c\uc900<\/th>\n<th>MoMo(\uc2dc\uc7a5 \uc810\uc720\uc728 45%)<\/th>\n<th>ZaloPay (30%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\ucd5c\ucca8\ub2e8<\/td>\n<td>-\uc120\uc810\uc790 \uc6b0\uc704<br \/>-\uadf8\ub7a9 \uc0dd\ud0dc\uacc4 \ud1b5\ud569<\/td>\n<td>-Zalo \uc18c\uc15c \uc571\uacfc \ubc88\ub4e4 \uc81c\uacf5(6\ucc9c\ub9cc \uc0ac\uc6a9\uc790)<\/td>\n<\/tr>\n<tr>\n<td>\ub2e8\uc810<\/td>\n<td>-VNPay\ubcf4\ub2e4 \ub0ae\uc740 \uac00\ub9f9\uc810 \ubc94\uc704<\/td>\n<td>-\ubd88\ucda9\ubd84\ud55c \ub18d\ucd0c \ubcf4\uae09\ub960<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>(2) \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc<\/strong>*<\/h4>\n<hr>\n<h3><strong>4. \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubc0f \uc0c8\ub85c\uc6b4 \ud2b8\ub80c\ub4dc\uc5d0 \ub300\ud55c \uc2ec\uce35\uc801\uc778 \uc778\uc0ac\uc774\ud2b8 \uc81c\uacf5<\/strong><\/h3>\n<h4><strong>(1) \uace0\ube48\ub3c4, \uc800\uac00\uce58 \uac70\ub798\uac00 \uc8fc\ub97c \uc774\ub8f9\ub2c8\ub2e4.<\/strong><\/h4>\n<ul>\n<li><strong>\uc18c\uc561 \uacb0\uc81c \uae30\ubcf8 \uc124\uc815<\/strong>\ud3c9\uade0 \ub2e8\uc77c \uac70\ub798 \uae08\uc561\uc740 \uc57d 120,000\ub3d9(\uc57d 5\ub2ec\ub7ec), 70%\ub294 200,000\ub3d9 \ubbf8\ub9cc\uc785\ub2c8\ub2e4(2023\ub144 MoMo \uc5f0\ub840 \ubcf4\uace0\uc11c).<\/li>\n<li><strong>\uc77c\uc0c1 \ud65c\ub3d9 \uc6b4\uc804 \uc2dc\ub098\ub9ac\uc624<\/strong>::\n<ul>\n<li><em>\uc870\uc2dd\/\uc2a4\ud2b8\ub9ac\ud2b8 \ucee4\ud53c<\/em>QR\ucf54\ub4dc \uacb0\uc81c\ub294 60%(\ud2b9\ud788 \ub3c4\uc2dc\uc5d0\uc11c) \uc774\uc0c1\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4;<\/li>\n<li><em>\uc624\ud1a0\ubc14\uc774 \uae09\uc720<\/em>\ud398\ud2b8\ub864\ub9ac\uba55\uc2a4 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc8fc\uc720\uc18c \uc2dc\ub098\ub9ac\uc624\uc5d0 \uc9c4\ucd9c\ud55c VN\ud398\uc774.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>(2) \uc0c1\ub2f9\ud55c \uc0ac\ud68c\uc801 \ubd84\uc5f4 \ud6a8\uacfc<\/strong><\/h4>\n<ul>\n<li><strong>\ubcf4\ub108\uc2a4 \ubc0f \uc778\uc13c\ud2f0\ube0c<\/strong>::\n<ul>\n<li>ZaloPay\uc758 \uad6c\uc815 \ub808\ub4dc \ud328\ud0b7 \ucea0\ud398\uc778\uc740 \ud558\ub8e8 \ub9cc\uc5d0 100\ub9cc \uba85\uc758 \uc2e0\uaddc \uc0ac\uc6a9\uc790\ub97c \uc720\uce58\ud588\uc2b5\ub2c8\ub2e4;<\/li>\n<li>MoMo\uc758 'Shake &amp; Go' \uc624\ud504\ub77c\uc778 \uc804\ud658\uc728\uc740 251% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>KOL \uc601\ud5a5\ub825<\/strong>TikTok Netflix\ub294 #CashlessChallenge \uc8fc\uc81c\ub97c \ud64d\ubcf4\ud55c \uacb0\uacfc \uad00\ub828 \uacb0\uc81c\uac00 3\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><strong>(3) '\uc288\ud37c \uc571' \ud1b5\ud569\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00<\/strong><\/h4>\n<ul>\n<li><strong>\ube44\uacb0\uc81c \uae30\ub2a5 \uace0\ucc29\ud654<\/strong>::<br \/>\n\ub514\uc9c0\ud138 \uc9c0\uac11\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \uc704\ud55c \uc8fc\uc694 \ubd80\uac00 \uc11c\ube44\uc2a4:<\/p>\n<ol>\n<li>\uc601\ud654 \ud2f0\ucf13 \uad6c\ub9e4(64%)<\/li>\n<li>\ubcf4\ud5d8 \ud560\ubd80(\uc608: \ud478\ub974\ub374\uc15c\uc758 MoMo)<\/li>\n<li>P2P \ub300\ucd9c(\uc80a\uc740 \uc0ac\uc6a9\uc790\uc758 40% \uc218\uc6a9)<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<hr>\n<h3><strong>5. \ubb38\uc81c\uc810 \ubc0f \uacfc\uc81c<\/strong><\/h3>\n<table>\n<thead>\n<tr>\n<th>\ubb38\uc81c \uc720\ud615<\/th>\n<th>\uad6c\uccb4\uc801\uc778 \ud45c\ud604<\/th>\n<th>\uc0ac\ub840 \ub370\uc774\ud130<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\uc790\uc2e0\uac10\uc758 \uc7a5\ubcbd<\/strong><\/td>\n<td>-\uc790\uae08 \ubcf4\uc548\uc5d0 \ub300\ud574 \uac71\uc815\ud558\ub294 \uc9c0\ubc29 \uc0ac\uc6a9\uc790<br \/>-\uace0\ub839\uc790\ub97c \uc704\ud55c \uc6b4\uc601\uc0c1\uc758 \uc7a5\ubcbd<\/td>\n<td>\u4ec528%50\u5c81\u4ee5\u4e0a\u4eba\u7fa4\u4f7f\u7528\u6570\u5b57\u94b1\u5305<\/td>\n<\/tr>\n<tr>\n<td><strong>\ud310\ub9e4\uc790 \ubc94\uc704\uac00 \uace0\ub974\uc9c0 \uc54a\uc740 \uacbd\uc6b0<\/strong><\/td>\n<td>-\ub192\uc740 \uc218\uc218\ub8cc\ub85c \uc778\ud574 \uc218\uae08\uc744 \uac70\ubd80\ud558\ub294 \uc18c\uaddc\ubaa8 \uacf5\uae09\uc5c5\uccb4<br \/>-\uce90\uc2dc\ubc31 \uacbd\uc7c1<\/td>\n<td>\ud638\uce58\ubbfc\uc2dc \ud3b8\uc758\uc810 \ucee4\ubc84\ub9ac\uc9c0 82% \ub300 \uc9c0\ubc29 35%<\/td>\n<\/tr>\n<tr>\n<td><em><strong>\uad6d\uacbd \uac04 \uacb0\uc81c \uc1fc\ud2b8\ubcf4\ub4dc<\/strong><\/em><\/td>\n<td>-\ubca0\ud2b8\ub0a8 \ub514\uc544\uc2a4\ud3ec\ub77c\uc758 \uc1a1\uae08 \uc218\uc694\ub97c \ucda9\uc871\ud558\uae30 \uc5b4\ub824\uc6c0<br \/>-\ub2e4\uc911 \ud1b5\ud654 \uc9c0\uc6d0 \ubd80\uc871<\/td>\n<td>\uc5f0\uac04 \ud574\uc678 \uc1a1\uae08 \uc218\uc694 30\uc5b5 \ub2ec\ub7ec \ub3cc\ud30c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<h3><strong>6. \ud5a5\ud6c4 \uae30\ud68c \uc9c0\uc810\uc5d0 \ub300\ud55c \uc81c\uc548<\/strong><\/h3>\n<h4><strong>(1) \uce68\ubab0\ud558\ub294 \uc2dc\uc7a5 \uacf5\uaca9 \uc804\ub7b5<\/strong><\/h4>\n<ul>\n<li><em><strong>\uc5d0\uc774\uc804\ud2b8 \ud3ec\uc778\ud2b8 \ub124\ud2b8\uc6cc\ud06c<\/strong><\/em>\ubca0\ud2b8\ub0a8\ud154\ud398\uc774\uc758 \"\uc6b0\uccb4\uad6d+\ud3b8\uc758\uc810\" \ub300\ub9ac\uc810 \ubaa8\ub378 \ubcf5\uc81c(98% \uce74\uc6b4\ud2f0 \ub300\uc0c1);<\/li>\n<li><em><strong>\ubc29\uc5b8 \uc74c\uc131 \uc9c0\uc6d0<\/strong><\/em>\uc911\ubd80 \uc0b0\uc545 \uc9c0\uc5ed\uc758 \ub2e4\ub0ad \uc5b5\uc591 \uc778\uc2dd \uae30\ub2a5\uc744 \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><strong>(2) \uc2dc\ub098\ub9ac\uc624 \ud601\uc2e0 \ubc29\ud5a5<\/strong><\/h4>","protected":false},"excerpt":{"rendered":"<p>\ubca0\ud2b8\ub0a8\uc758 \ub514\uc9c0\ud138 \uc9c0\uac11\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubd84\uc11d\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \uc8fc\uc694 \ucc28\uc6d0\uc5d0\uc11c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-3267","post","type-post","status-publish","format-standard","hentry","category-34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8d8a\u5357\u6570\u5b57\u94b1\u5305\u7528\u6237\u884c\u4e3a\u5206\u6790 - DEEKPAY-\u5370\u5ea6\u539f\u751f\u652f\u4ed8|\u5370\u5ea6UPI\u652f\u4ed8|\u5370\u5ea6\u4e09\u65b9\u56db\u65b9\u652f\u4ed8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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content=\"2025-06-09T04:26:24+00:00\" \/>\n<meta name=\"author\" content=\"deekpay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"deekpay\" \/>\n<script type=\"application\/ld+json\" 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