{"id":3362,"date":"2025-06-23T14:14:16","date_gmt":"2025-06-23T06:14:16","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3362"},"modified":"2025-06-23T14:14:16","modified_gmt":"2025-06-23T06:14:16","slug":"gcash%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e5%8f%8a%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/ko\/2025\/06\/23\/gcash%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e5%8f%8a%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6%e5%88%86%e6%9e%90\/","title":{"rendered":"GCash \uc2dc\uc7a5 \uc810\uc720\uc728 \ubc0f \uc0ac\uc6a9\uc790 \ud65c\ub3d9 \ubd84\uc11d"},"content":{"rendered":"

\ud544\ub9ac\ud540\uc758 \uc120\ub3c4\uc801\uc778 \ubaa8\ubc14\uc77c \uacb0\uc81c \ud50c\ub7ab\ud3fc\uc778 GCash\ub294 \ucd5c\uadfc \uba87 \ub144 \ub3d9\uc548 \uc2dc\uc7a5 \uc810\uc720\uc728\uacfc \uc0ac\uc6a9\uc790 \ud65c\ub3d9\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c \uc774\ub97c \uc5ec\ub7ec \uce21\uba74\uc5d0\uc11c \ubd84\uc11d\ud574 \ubcf4\uc558\uc2b5\ub2c8\ub2e4:<\/p>\n

I. \uc2dc\uc7a5 \uc810\uc720\uc728 \uc131\uacfc<\/h3>\n
    \n
  1. \uc5c5\uacc4 \uc9c0\ubc30\ub825<\/strong><\/li>\n<\/ol>\n
      \n
    • 2023\ub144 \ubc29\ucf54 \uc13c\ud2b8\ub7f4 \ud544\ub9ac\ud540(BSP) \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \ud544\ub9ac\ud540 \ub514\uc9c0\ud138 \uc9c0\uac11 \uc2dc\uc7a5\uc740 GCash\uac00 \uc9c0\ubc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.75% \uc774\uc0c1 \uc810\uc720\uc728<\/strong>\uc758 20% \ubc0f \uae30\ud0c0 \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ud6e8\uc52c \uc55e\uc11c \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n
    • \uc804\uad6d 30\ub9cc \uac1c \uc774\uc0c1\uc758 \uc624\ud504\ub77c\uc778 \uac00\ub9f9\uc810\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ucf54\ub4dc \uc2a4\uc704\ud551 \uacb0\uc81c \ubd84\uc57c\uc5d0\uc11c 80% \uc774\uc0c1\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
        <\/p>\n
      1. \uad6c\ub3c5\uc790 \uc99d\uac00<\/strong><\/li>\n<\/ol>\n
          \n
        • \ub4f1\ub85d \uc0ac\uc6a9\uc790 \ucd08\uacfc81\ubc31\ub9cc<\/strong>(2023\ub144 4\ubd84\uae30), \ud544\ub9ac\ud540 \uc131\uc778 \uc778\uad6c\uc758 90%\uc5d0 \ud574\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n
        • \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU) 4,500\ub9cc \uba85, 35% \uc99d\uac00(2022\ub144 \ub300\ube44 2023\ub144)<\/li>\n<\/ul>\n

          II. \ud575\uc2ec \ud65c\ub3d9 \uc9c0\ud45c<\/h3>\n
            \n
          1. \uc0ac\uc6a9 \ube48\ub3c4<\/strong><\/li>\n<\/ol>\n
              \n
            • \ub3d9\ub0a8\uc544\uc2dc\uc544 \ub3d9\uc885 \uc5c5\uacc4 \ud3c9\uade0(~50%)\ubcf4\ub2e4 \ub192\uc740 62%\uc758 DAU\/MAU \ube44\uc728<\/li>\n
            • \uc77c \ud3c9\uade0 \uac70\ub798 \uac74\uc218\uac00 1,800\ub9cc \uac74\uc744 \ub3cc\ud30c\ud558\uba70 \ud32c\ub370\ubbf9 \uc774\uc804\ubcf4\ub2e4 5\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
                <\/p>\n
              1. \uc7a5\uba74 \uce68\ud22c<\/strong><\/li>\n<\/ol>\n
                  \n
                • \ube48\ub3c4\uac00 \ub192\uc740 \uc7a5\uba74\uc758 \ube44\uc728<\/strong>::\n
                    \n
                  • P2P \uc804\uc1a1: 42%<\/li>\n
                  • QR \uc18c\ube44\ub7c9: 28%
                    \n-\uccad\uad6c\uc11c \uacb0\uc81c: 18%
                    \n-\ud22c\uc790 \uae08\uc561: 12%(GInvest \uc0c1\ud488\uc774 \uc0c1\ub2f9\ud55c \uc18d\ub3c4\ub85c \uc131\uc7a5 \uc911)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                      <\/p>\n
                    1. \uc811\ucc29 \ud2b9\uc131<\/strong><\/li>\n<\/ol>\n
                        \n
                      • \uc804\ub144 \ub300\ube44 40%\uc758 ARPU \uc131\uc7a5(2023\ub144\uae4c\uc9c0 $6.5)<\/li>\n<\/ul>\n

                        III. \ud65c\ub3d9\uc744 \uc774\ub044\ub294 \uc8fc\uc694 \uc694\uc778<\/h3>\n

                        1. \uc7a5\uba74 \uc0dd\ud0dc \ud655\uc7a5<\/strong><\/h4>\n
                          \n
                        • \uc624\ud504\ub77c\uc778 \uacb0\uc81c \ub124\ud2b8\uc6cc\ud06c<\/strong>\uc2dd\uc74c\ub8cc, \uad50\ud1b5(\uc608: JoyRide), \uc758\ub8cc \ub4f1 \uc0ac\uc6a9 \ube48\ub3c4\uac00 \ub192\uc740 \uc2dc\ub098\ub9ac\uc624\ub97c \ub2e4\ub8e8\ub294 50\ub9cc \uac1c \uc774\uc0c1\uc758 \ud30c\ud2b8\ub108 \uac00\ub9f9\uc810(7-Eleven \ubc0f SM \uc288\ud37c\ub9c8\ucf13\uacfc \uac19\uc740 \uc8fc\uc694 \uc18c\ub9e4\uc5c5\uccb4 \ud3ec\ud568)\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n
                        • \uc815\ubd80 \ud611\ub825<\/strong>\uc0ac\ud68c\ubcf4\uc7a5\uae30\uc5ec\uae08(SSS), \uc138\uae08 \ub0a9\ubd80(BIR)\ub97c \uc9c0\uc6d0\ud558\uace0 \uc815\ubd80 \ud604\uae08 \uc9c0\uc6d0\uae08(\uc608: 4Ps \ud504\ub85c\uadf8\ub7a8)\uc744 \uc9c0\uae09\ud558\ub294 \uc8fc\uc694 \ucc44\ub110\uc774 \ub429\ub2c8\ub2e4.<\/li>\n
                        • \ud574\uc678 \uacb0\uc81c<\/strong>\uc77c\ubcf8\uacfc \ud55c\uad6d\uc5d0\uc11c\uc758 \uc18c\ube44\ub97c \uc9c0\uc6d0\ud558\uae30 \uc704\ud574 Alipay+\uc640 \uc5f0\uacb0\ud558\uc5ec \uace0\uc561 \uc790\uc0b0\uac00\uc758 \uc0ac\uc6a9 \ube48\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n

                          2. \uc81c\ud488 \ud601\uc2e0 \uc804\ub7b5<\/strong><\/h4>\n
                            \n
                          • \ud540\ud14c\ud06c \uc11c\ube44\uc2a4 \ub9e4\ud2b8\ub9ad\uc2a4<\/strong>::\n
                              \n
                            • GCredit<\/em>\uc2e0\uc6a9 \uc0ac\uc6a9\uc790 \uc218 1,000\ub9cc \uba85 \ub3cc\ud30c, \ub300\uc190 \ube44\uc728 31% \uc774\ud558\ub85c \uad00\ub9ac;<\/li>\n
                            • GInsure<\/em>\ucd5c\ub300 15%\uc758 MAU\uae4c\uc9c0 \ubcf4\ud5d8 \uce68\ud22c;<\/li>\n
                            • GInvest<\/em>(\ud380\ub4dc \ud22c\uc790) AUM \uc5f0\uac04 \uc131\uc7a5 200%.<\/li>\n<\/ul>\n<\/li>\n
                            • \uc18c\uc15c \ud575\ubd84\uc5f4 \uac8c\uc784<\/strong>GGives\uc758 \uc885\ub7c9\uc81c \uae30\ub2a5\uc740 \uc80a\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc6d4 \ud3c9\uade0 \uac70\ub798\uc561\uc744 251% \uc99d\uac00\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n

                              3. \uc2dc\uc7a5 \uce68\ud22c\uc728 \ud558\ub77d<\/strong><\/h4>\n
                                \n
                              • \uc5d0\uc774\uc804\uc2dc \ub124\ud2b8\uc6cc\ud06c \ud655\uc7a5<\/em>GCash \ud398\ub77c \uc544\uc6b8\ub81b: GCash \ud398\ub77c \uc544\uc6b8\ub81b\uc744 \ud1b5\ud574 \ub18d\ucd0c \uc9c0\uc5ed\uc758 25,000\uac1c \uc774\uc0c1\uc758 \ucee4\ubba4\ub2c8\ud2f0 \uc544\uc6b8\ub81b\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc740\ud589 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uc0ac\ub78c\ub4e4\uc758 \ucda9\uc804 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4;<\/li>\n
                              • \ubc29\uc5b8 \ucd5c\uc801\ud654<\/em>\ud0c0\uac08\ub85c\uadf8\uc5b4, \uc138\ubd80\uc5b4 \ub4f1 \ud604\uc9c0 \uc5b8\uc5b4 \uc778\ud130\ud398\uc774\uc2a4 \uc9c0\uc6d0, \ube44\uc218\ub3c4\uad8c \uc0ac\uc6a9\uc790 \ube44\uc911\uc774 431\ub9cc 3\ucc9c \uba85(2021\ub144 321\ub9cc 3\ucc9c \uba85)\uc73c\ub85c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n
                                \n

                                IV. \uacbd\uc7c1\uc0ac \ube44\uad50 \ubc0f \uacfc\uc81c<\/h3>\n\n\n\n\n\n\n\n\n\n\n
                                \ud45c\uc900<\/th>\nGCash<\/th>\nMaya(\uc774\uc804 PayMaya)<\/th>\nCoins.ph<\/th>\n<\/tr>\n<\/thead>\n
                                MAU (2023)<\/td>\n4,500\ub9cc.<\/td>\n1,200\ub9cc<\/td>\n6\ubc31\ub9cc<\/td>\n<\/tr>\n
                                \ud310\ub9e4\uc790 \ubc94\uc704<\/td>\n>80%<\/td>\n<50%<\/td>\n<30%<\/td>\n<\/tr>\n
                                ARPU \uc131\uc7a5\ub960(\uc804\ub144 \ub300\ube44)<\/td>\n40%\u2191<\/td>\n25%\u2191<\/td>\n15%\u2191<\/td>\n<\/tr>\n
                                <\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                                –\ud575\uc2ec \uac15\uc810<\/strong>: \uae00\ub85c\ube0c \ud154\ub808\ucf64 \uc5d0\ucf54 \ud2b8\ub798\ud53d + \uc54c\ub9ac\ud398\uc774 \uae30\uc220 \uc5ed\ub7c9 \uac15\ud654<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                                –\uc8fc\uc694 \uc704\ud611<\/strong>: \ub9c8\uc57c, 2023\ub144 \uc77c\ubd80 \uae08\uc735 \uc0ac\uc6a9\uc790 \uc804\ud658\uc744 \uc704\ud574 \uace0\uc218\uc775 \uc800\ucd95 \uacc4\uc88c(6% \uae08\ub9ac) \ucd9c\uc2dc\ub85c PLDT \uadf8\ub8f9 \ucd94\uaca9\uc5d0 \ubc15\ucc28, \uace0\uc218\uc775 \uc608\uae08 \uacc4\uc88c \ucd9c\uc2dc<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
                                \n

                                V. \ud5a5\ud6c4 \uc131\uc7a5 \uc804\ub9dd<\/p>\n

                                  \n
                                1. \uc624\ud508 \ud50c\ub7ab\ud3fc \uc804\ub7b5<\/strong>\ud0c0\uc0ac \uac1c\ubc1c\uc790\ub97c \uc720\uce58\ud558\uae30 \uc704\ud55c API \uacf5\uac1c(\ud604\uc7ac 200\uac1c \uc774\uc0c1\uc758 \ud1b5\ud569 \uc571\ub9cc \uc81c\uacf5, Gojek Indonesia\uc758 800\uac1c \uc774\uc0c1\uc758 \uc11c\ube44\uc2a4\uc640 \ube44\uad50);<\/li>\n
                                2. \uc2e0\uc6a9 \uc2ec\ud654<\/strong>:: \uc911\uc18c\uae30\uc5c5 \ub300\ucd9c \uc2dc\uc7a5\uc744 \ud3ec\ud568\ud558\ub3c4\ub85d GCredit \ubaa9\ud45c\uac00 \ud655\ub300\ub418\uc5c8\uc2b5\ub2c8\ub2e4;<\/li>\n
                                3. Web3 \ub808\uc774\uc544\uc6c3: \ubca0\ud0c0 \ubc84\uc804\uc758 NFT \uc9c0\uac11, \ud544\ub9ac\ud540\uc758 \uc554\ud638\ud654\ud3d0 \uacb0\uc81c \uc2dc\uc7a5\uc5d0\uc11c \uc120\ub450\ub97c \ucc28\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n

                                  \ub370\uc774\ud130 \uad8c\uc7a5 \uc0ac\ud56d: BSP\ub294 \ud544\ub9ac\ud540\uc758 \ub514\uc9c0\ud138 \uacb0\uc81c \ubcf4\uae09\ub960\uc774 2025\ub144\uae4c\uc9c0 50%(\ud604\uc7ac 35%)\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uba70, \uc774 \uc911 GCash\uac00 \ud604\uc7ac\uc758 \uc131\uc7a5\ub960\uc744 \uc720\uc9c0\ud560 \uacbd\uc6b0 60%-65%\ub97c \ucc28\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. (\uc804\uc790\uc9c0\uac11 KYC \uc694\uac74\uc5d0 \ub300\ud55c \uaddc\uc81c \ubcc0\uacbd\uc758 \uc601\ud5a5\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud568)<\/p>\n

                                  VI. \uc0ac\uc6a9\uc790 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d<\/strong><\/h3>\n

                                  1. \uc0ac\uc6a9\uc790 \uacc4\uce35\ud654 \ubc0f \ud589\ub3d9 \ud2b9\uc131<\/strong><\/h4>\n
                                    \n
                                  • \uace0\ube48\ub3c4 \uc0ac\uc6a9\uc790(\uc8fc\ub2f9 5\ud68c \uc774\uc0c1 \uac70\ub798)\uac00 30%\ub97c \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/strong>::\n
                                      \n
                                    • \ud575\uc2ec \uadf8\ub8f9<\/em>\ub300\uc0c1: \uc80a\uc740 \uc9c1\uc7a5\uc778(25~35\uc138), \uc911\uc18c\uae30\uc5c5 \ubc0f \uc18c\uc0c1\uacf5\uc778;<\/li>\n
                                    • \uc8fc\uc694 \ub3d9\uc791<\/em>P2P \uc1a1\uae08, \ucf54\ub4dc \uc2a4\uc704\ud551 \uc1fc\ud551, \ud734\ub300\ud3f0 \uc694\uae08 \ucda9\uc804.<\/li>\n<\/ul>\n<\/li>\n
                                    • \uc911\uac04 \ube48\ub3c4 \uc0ac\uc6a9\uc790(\uc8fc 1~4\ud68c) \ube44\uc728(45% \ub300\ube44)<\/strong>::\n
                                        \n
                                      • \uc77c\ubc18\uc801\uc778 \uc2dc\ub098\ub9ac\uc624<\/em>\uccad\uad6c\uc11c \uacb0\uc81c(\uacf5\uacfc\uae08), \uc815\ubd80 \uc11c\ube44\uc2a4 \uacb0\uc81c;<\/li>\n
                                      • \uc131\uc7a5 \uc7a0\uc7ac\ub825<\/em>GCredit\/GInvest\ub97c \ud1b5\ud574 HF\ub85c \uc804\ud658.<\/li>\n<\/ul>\n<\/li>\n
                                      • \uc800\ube48\ub3c4 \uc0ac\uc6a9\uc790 \ube44\uc728(\uc6d4 1\ud68c \ubbf8\ub9cc) 25%<\/strong> ::\n
                                          \n
                                        • \ud1b5\uc99d \ubd84\uc11d<\/em>\uc0ac\uc6a9 \uc2dc\ub098\ub9ac\uc624\uc5d0 \ub300\ud55c \uc778\uc2dd \ubd80\uc871 \ub610\ub294 \uc2e0\ub8b0 \ubd80\uc871\uc73c\ub85c \uc0c1\ub2f4\uc6d0 \uad50\uc721\uc744 \ud1b5\ud574 \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                          2. \uc2dc\uac04 \ubc0f \uc9c0\ub9ac\uc801 \ud65c\ub3d9\uc758 \ucc28\uc774<\/strong><\/h4>\n

                                          \ud83d\udcca \ucd5c\ub300 \uc0ac\uc6a9 \uc2dc\uac04<\/strong>:<\/p>\n

                                            \n
                                          • \uc624\uc804 \ud53c\ud06c \uc2dc\uac04\ub300(\uc624\uc804 7\uc2dc~9\uc2dc)<\/em>:: P2P \uc1a1\uae08(\uae09\uc5ec\/\uc0dd\ud65c\ube44 \ubd84\ubc30);<\/li>\n
                                          • \uc800\ub141 \ud53c\ud06c(\uc624\ud6c4 6\uc2dc~\uc624\ud6c4 8\uc2dc)<\/em>:: QR \uc18c\ube44(\ucf00\uc774\ud130\ub9c1\/\ud3b8\uc758\uc810).
                                            \n\ud83c\udf0d \uc9c0\uc5ed \ubd84\ud3ec<\/strong>:
                                            \n|\uc9c0\uc5ed|MAU \uc810\uc720\uc728|\ud2b9\ud654 \uc2dc\ub098\ub9ac\uc624|\uc131\uc7a5\ub960(YoY)|\uc131\uc7a5\ub960(YoY)
                                            \n|—|—|—|—|
                                            \n|\uba54\ud2b8\ub85c \ub9c8\ub2d0\ub77c|38%|\uace0\uae09 \uc18c\ub9e4, \uae08\uc735 \uc11c\ube44\uc2a4|20%\u2191|
                                            \n|\ube44\uc0ac\uc57c\uc2a4|27%|\uc5b4\uc120 \uc5f0\ub8cc \uc870\ub2ec, \uc1a1\uae08 \uc601\uc218\uc99d \ud3ec\uc778\ud2b8|45%\u2191|
                                            \n|\ubbfc\ub2e4\ub098\uc624|18%\uff5c\uc815\ubd80 \ubcf4\uc870\uae08 \uc9c0\ucd9c\uff5c60%\u2191\uff5c\uff5c<\/li>\n<\/ul>\n
                                            \n

                                            VII. \uc704\ud5d8 \ubc0f \uacfc\uc81c<\/p>\n

                                            \ud83d\udd34 1. \uaddc\uc81c \uc555\ub825\uc758 \uc99d\uac00<\/strong><\/h4>\n
                                              \n
                                            • BSP\uac00 \uc804\uc790\uc9c0\uac11 \uc608\uce58\uae08 \ube44\uc728\uc744 20%\uc5d0\uc11c 30%\ub85c \uc778\uc0c1\ud560 \uacbd\uc6b0 GCash \uc774\uc790 \uc218\uc785\uc774 \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4;<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

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