{"id":1770,"date":"2024-11-17T16:49:11","date_gmt":"2024-11-17T08:49:11","guid":{"rendered":"https:\/\/deekpay.com\/?p=1770"},"modified":"2024-11-17T16:49:11","modified_gmt":"2024-11-17T08:49:11","slug":"%e6%9c%88%e5%ba%a6%e7%bb%8f%e5%b8%b8%e6%80%a7%e6%94%b6%e5%85%a5%ef%bc%88mrr%ef%bc%89%e6%98%af%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e4%b8%ad%e6%9c%80%e9%87%8d%e8%a6%81%e7%9a%84%e8%b4%a2%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/zh\/2024\/11\/17\/%e6%9c%88%e5%ba%a6%e7%bb%8f%e5%b8%b8%e6%80%a7%e6%94%b6%e5%85%a5%ef%bc%88mrr%ef%bc%89%e6%98%af%e8%ae%a2%e9%98%85%e4%b8%9a%e5%8a%a1%e4%b8%ad%e6%9c%80%e9%87%8d%e8%a6%81%e7%9a%84%e8%b4%a2%e5%8a%a1\/","title":{"rendered":"\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u662f\u8ba2\u9605\u4e1a\u52a1\u4e2d\u6700\u91cd\u8981\u7684\u8d22\u52a1\u6307\u6807\u4e4b\u4e00\u3002\u5b83\u5e2e\u52a9\u4e2a\u4eba\u6216\u516c\u53f8\u4ece\u8ba2\u9605\u4e2d\u83b7\u5f97\u6bcf\u6708\u7684\u8d22\u52a1\u9884\u4f30\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u8fd9\u4e2a\u6982\u5ff5\u3002\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u4f01\u4e1a\u4ece\u6240\u6709\u6d3b\u8dc3\u7684\u6708\u5ea6\u8ba2\u9605\u4e2d\u4ea7\u751f\u7684\u53ef\u9884\u6d4b\u603b\u6536\u5165\u3002MRR\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a\uff1a\u5370\u5ea6\u4e09\u65b9\u652f\u4ed8\u6709\u54ea\u4e9b"},"content":{"rendered":"<p style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/ts7.mm.bing.net\/th?q=paytm6\" alt=\"\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u662f\u8ba2\u9605\u4e1a\u52a1\u4e2d\u6700\u91cd\u8981\u7684\u8d22\u52a1\u6307\u6807\u4e4b\u4e00\u3002\u5b83\u5e2e\u52a9\u4e2a\u4eba\u6216\u516c\u53f8\u4ece\u8ba2\u9605\u4e2d\u83b7\u5f97\u6bcf\u6708\u7684\u8d22\u52a1\u9884\u4f30\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u8fd9\u4e2a\u6982\u5ff5\u3002\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u4f01\u4e1a\u4ece\u6240\u6709\u6d3b\u8dc3\u7684\u6708\u5ea6\u8ba2\u9605\u4e2d\u4ea7\u751f\u7684\u53ef\u9884\u6d4b\u603b\u6536\u5165\u3002MRR\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a\" title=\"\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u662f\u8ba2\u9605\u4e1a\u52a1\u4e2d\u6700\u91cd\u8981\u7684\u8d22\u52a1\u6307\u6807\u4e4b\u4e00\u3002\u5b83\u5e2e\u52a9\u4e2a\u4eba\u6216\u516c\u53f8\u4ece\u8ba2\u9605\u4e2d\u83b7\u5f97\u6bcf\u6708\u7684\u8d22\u52a1\u9884\u4f30\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u8fd9\u4e2a\u6982\u5ff5\u3002\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\u662f\u6307\u4f01\u4e1a\u4ece\u6240\u6709\u6d3b\u8dc3\u7684\u6708\u5ea6\u8ba2\u9605\u4e2d\u4ea7\u751f\u7684\u53ef\u9884\u6d4b\u603b\u6536\u5165\u3002MRR\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a\"><\/p>\n<p>\u2013 \u6765\u81ea\u6298\u6263\u7684\u7ecf\u5e38\u6027\u8d39\u7528<\/p>\n<p>\u2013 \u6765\u81ea\u4f18\u60e0\u5238\u7684\u7ecf\u5e38\u6027\u8d39\u7528<\/p>\n<p>\u2013 \u7ecf\u5e38\u6027\u589e\u503c\u670d\u52a1<\/p>\n<p>\u7136\u800c\uff0c\u5b83\u4e0d\u5305\u62ec\u4e00\u6b21\u6027\u8d39\u7528\u3002<\/p>\n<p>\u901a\u8fc7MRR\uff0c\u53ef\u4ee5\u9002\u5f53\u8bc4\u4f30\u4f01\u4e1a\u7684\u5f53\u524d\u8d22\u52a1\u72b6\u51b5\u3002\u6b64\u5916\uff0c\u53ef\u4ee5\u6839\u636e\u6d3b\u8dc3\u8ba2\u9605\u521b\u5efa\u672a\u6765\u6536\u76ca\u7684\u9884\u6d4b\u3002<\/p>\n<p>### MRR \u8ba1\u7b97<\/p>\n<p>\u8ba1\u7b97MRR\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u8fc7\u7a0b\uff0c\u60a8\u4f1a\u53d1\u73b0\u5e76\u4e0d\u590d\u6742\u3002\u60a8\u9700\u8981\u505a\u7684\u53ea\u662f\u5c06\u4ee5\u4e0b\u5185\u5bb9\u76f8\u4e58\uff1a<\/p>\n<p>MRR = \u6708\u5ea6\u8ba1\u5212\u4e0b\u7684\u8ba2\u9605\u8005\u6570\u91cf * ARPU\uff08\u5e73\u5747\u6bcf\u7528\u6237\u6536\u5165\uff09<\/p>\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u67095\u4e2a\u8ba2\u9605\u8005\uff0c\u6bcf\u6708\u652f\u4ed8INR 300\u3002MRR\u7684\u8ba1\u7b97\u5c06\u662f\uff1a<\/p>\n<p>(5 * INR 300) = INR 1500<\/p>\n<p>\u5bf9\u4e8e\u5e74\u5ea6\u8ba1\u5212\u8ba2\u9605\uff0c\u8ba1\u7b97\u5c06\u901a\u8fc7\u5c06\u5e74\u5ea6\u8ba1\u5212\u4ef7\u683c\u9664\u4ee512\u6765\u8fdb\u884c\u3002\u7136\u540e\uff0c\u60a8\u9700\u8981\u5c06\u7ed3\u679c\u4e58\u4ee5\u5e74\u5ea6\u8ba1\u5212\u5ba2\u6237\u6570\u91cf\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u4e2a\u5ba2\u6237\u8ba2\u9605\u4e86\u60a8\u7684\u4ea7\u54c1\uff0c\u5e74\u5ea6\u7eed\u8ba2\u534f\u8bae\u4e3aINR 1200\u3002\u73b0\u5728\uff0cMRR\u7684\u8ba1\u7b97\u5982\u4e0b\uff1a<\/p>\n<p>INR 1200 \/ 12 = INR 100<\/p>\n<p>### \u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\u7684\u7c7b\u578b<\/p>\n<p>\u2013 **\u65b0\u589eMRR**\uff1a\u8fd9\u662f\u6307\u4ece\u65b0\u5ba2\u6237\u90a3\u91cc\u4ea7\u751f\u7684\u989d\u5916\u6536\u5165\u3002\u8fd9\u4e9b\u65b0\u5ba2\u6237\u662f\u5728\u7279\u5b9a\u6708\u4efd\u83b7\u5f97\u7684\u3002<\/p>\n<p>  \u4f8b\u5982\uff0c5\u4e2a\u65b0\u8ba2\u9605\u8005\u5728INR 500\/\u6708\u7684\u8ba1\u5212\u4e0b\u7684\u65b0\u589eMRR\u8ba1\u7b97\u5982\u4e0b\uff1a<\/p>\n<p>  5 * INR 500 = INR 2500<\/p>\n<p>\u2013 **\u5347\u7ea7MRR**\uff1a\u8fd9\u662f\u6307\u4ece\u5f53\u524d\u5b9a\u4ef7\u8ba1\u5212\u5347\u7ea7\u5230\u66f4\u9ad8\u5b9a\u4ef7\u8ba1\u5212\u7684\u8ba2\u9605\u4e2d\u4ea7\u751f\u7684\u989d\u5916\u6536\u5165\u3002\u8fd9\u91cc\u4f1a\u8003\u8651\u589e\u503c\u670d\u52a1\u3002<\/p>\n<p>  \u4f8b\u5982\uff0c\u5047\u8bbe\u73b0\u6709\u5ba2\u6237\u7684\u57fa\u672c\u8ba1\u5212\u8ba2\u9605\u4e3aINR 50\/\u6708\u3002\u8fd9\u4f4d\u5ba2\u6237\u73b0\u5728\u5347\u7ea7\u5230\u6807\u51c6\u8ba1\u5212\uff0c\u6bcf\u6708INR 200\uff0c\u5e76\u8d2d\u4e70\u4e86\u6bcf\u6708INR 25\u7684\u589e\u503c\u670d\u52a1\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5347\u7ea7MRR\u8ba1\u7b97\u5982\u4e0b\uff1a<\/p>\n<p>  INR 200 \u2013 INR 50 + INR 25 = INR 175<\/p>\n<p>\u2013 **\u964d\u7ea7MRR**\uff1a\u8fd9\u6307\u7684\u662f\u4ece\u73b0\u6709\u8ba1\u5212\u8f6c\u79fb\u5230\u8f83\u4f4e\u8ba1\u5212\u7684\u8ba2\u9605\u4e2d\u4ea7\u751f\u7684\u6536\u5165\u51cf\u5c11\u3002<\/p>\n<p>  \u4f8b\u5982\uff0c\u5982\u679c\u67d0\u4eba\u5c06INR 500\u7684\u9ad8\u7ea7\u8ba2\u9605\u8ba1\u5212\u964d\u7ea7\u5230INR 100\u7684\u57fa\u672c\u8ba2\u9605\u8ba1\u5212\uff0c\u964d\u7ea7MRR\u5c06\u662f\uff1a<\/p>\n<p>  INR 500 \u2013 INR 100 = INR 400<\/p>\n<p>\u2013 **\u6269\u5c55MRR**\uff1a\u8fd9\u6307\u7684\u662f\u4ece\u73b0\u6709\u5ba2\u6237\u90a3\u91cc\u83b7\u5f97\u7684\u989d\u5916\u6536\u5165\uff0c\u4e0e\u4e0a\u4e2a\u6708\u76f8\u6bd4\uff0c\u7279\u5b9a\u6708\u4efd\u7684\u6536\u5165\u589e\u52a0\u3002\u989d\u5916\u6536\u5165\u7684\u4ea7\u751f\u662f\u901a\u8fc7\u4ea4\u53c9\u9500\u552e\u3001\u5347\u7ea7\u9500\u552e\u548c\u589e\u503c\u670d\u52a1\u3002<\/p>\n<p>  \u6269\u5c55MRR\u589e\u957f\u7387\u7684\u8ba1\u7b97\u5982\u4e0b\uff1a<\/p>\n<p>  \uff08\u7279\u5b9a\u6708\u4efd\u7684\u6269\u5c55MRR \/ \u8be5\u6708\u6708\u521d\u7684\u603bMRR\uff09* 100<\/p>\n<p>  \u4f8b\u5982\uff0c\u5047\u8bbe\u4e00\u4e2a\u4f01\u4e1a\u5728\u6708\u521d\u7684MRR\u4e3aINR 800K\u3002\u5728\u8be5\u6708\u671f\u95f4\uff0c\u4f01\u4e1a\u901a\u8fc7\u4ea4\u53c9\u9500\u552e\u3001\u5347\u7ea7\u9500\u552e\u548c\u589e\u503c\u670d\u52a1\u83b7\u5f97\u4e86INR 17K\u7684\u6269\u5c55MRR\u3002<\/p>\n<p>\u2013 **\u6d41\u5931MRR**\uff1a\u8fd9\u662f\u6307\u7531\u4e8e\u6708\u5ea6\u8ba2\u9605\u53d6\u6d88\u800c\u635f\u5931\u7684\u603b\u91d1\u989d\u3002<\/p>\n<p>  \u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u76843\u4e2a\u5ba2\u6237\u6bcf\u6708\u652f\u4ed8INR 1000\u3002\u5982\u679c\u4ed6\u4eec\u90fd\u5728\u540c\u4e00\u4e2a\u6708\u53d6\u6d88\u8ba2\u9605\uff0c\u90a3\u4e48\u6d41\u5931MRR\u5c06\u662fINR 3000\u3002<\/p>\n<p>\u2013 **\u51c0\u65b0\u589eMRR**\uff1a\u8fd9\u663e\u793a\u4e86\u4e0e\u4e0a\u4e2a\u6708\u76f8\u6bd4\uff0c\u7279\u5b9a\u6708\u4efd\u7684\u6536\u5165\u589e\u957f\u6216\u51cf\u5c11\u3002\u51c0\u65b0\u589eMRR\u7684\u8ba1\u7b97\u5982\u4e0b\uff1a<\/p>\n<p>  MRR(\u65b0\u589e) + \u6269\u5c55MRR \u2013 \u6d41\u5931MRR<\/p>\n<p>  \u4f8b\u5982\uff0c\u4e00\u4e2a\u6708\u5185\uff0c5\u4e2a\u65b0\u5ba2\u6237\u8ba2\u9605\u4e86\u7ec4\u7ec7\u7684\u670d\u52a1\uff0c\u6bcf\u4eba\u6bcf\u6708\u652f\u4ed8INR 100\u3002\u540c\u65f6\uff0c\u7531\u4e8e\u5347\u7ea7\uff0c10\u4e2a\u73b0\u6709\u5ba2\u6237\u4ece\u6bcf\u6708INR 100\u7684\u8ba1\u5212\u5347\u7ea7\u5230\u6bcf\u6708INR 200\u7684\u8ba1\u5212\u3002\u7136\u800c\uff0c3\u4e2a\u7ec4\u7ec7\u7684\u5ba2\u6237\u53d6\u6d88\u4e86\u8ba2\u9605\uff0c\u6bcf\u4eba\u6bcf\u6708\u652f\u4ed8INR 200\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8be5\u6708\u7684\u51c0\u65b0\u589eMRR\u5982\u4e0b\uff1a<\/p>\n<p>  INR 500 + INR 1000 \u2013 INR 600 = INR 900\u3002<\/p>\n<p>### \u7ed3\u8bba<\/p>\n<p>MRR\u544a\u8bc9\u6211\u4eec\u4e00\u4e2a\u4f01\u4e1a\u8fd0\u8425\u5f97\u5982\u4f55\u3002\u6b64\u5916\uff0c\u5b83\u8fd8\u63d0\u4f9b\u4e86\u6709\u5173\u4f01\u4e1a\u589e\u957f\u7684\u663e\u8457\u53ef\u64cd\u4f5c\u89c1\u89e3\u3002\u5bf9\u4e8e\u4efb\u4f55\u8ba2\u9605\u4e1a\u52a1\u6765\u8bf4\uff0c\u5b83\u90fd\u662f\u6700\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\u3002\u8981\u5145\u5206\u5229\u7528MRR\uff0c\u7acb\u5373\u884c\u52a8\uff0c\u4f7f\u7528PayU\u3002\u5c1d\u8bd5PayU\u7684\u5faa\u73af\u6536\u8d39\u5957\u4ef6\u3002<\/p>\n<p>### \u5e38\u89c1\u95ee\u9898<\/p>\n<p>\u2013 **MRR\u7684\u597d\u5904\u662f\u4ec0\u4e48\uff1f** MRR\u7684\u597d\u5904\u5305\u62ec\uff1a\u5e2e\u52a9\u8ddf\u8e2a\u4e1a\u52a1\u8868\u73b0\uff1b\u9002\u5408\u9884\u6d4b\u6536\u5165\uff1b\u9884\u6d4b\u4f01\u4e1a\u6bcf\u6708\u7684\u7ecf\u5e38\u6027\u6536\u5165\u3002<\/p>\n<p>\u2013 **MRR\u548c\u6536\u5165\u6709\u4ec0\u4e48\u533a\u522b\uff1f** \u6536\u5165\u53ea\u662f\u4ece\u6b63\u5e38\u4e1a\u52a1\u8fd0\u8425\u4e2d\u4ea7\u751f\u7684\u6536\u5165\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cMRR\u6307\u7684\u662f\u6240\u6709\u8ba2\u9605\u6536\u5165\u7684\u603b\u548c\uff0c\u8868\u793a\u4e3a\u6bcf\u6708\u7684\u6570\u503c\u3002<\/p>\n<p>\u2013 **MRR\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f** MRR\u544a\u8bc9\u6211\u4eec\u8ba2\u9605\u4e1a\u52a1\u6bcf\u6708\u7684 incoming \u6536\u5165\u3002\u5176\u8ba1\u7b97\u65b9\u5f0f\u662f\u5c06\u7ec4\u7ec7\u7684\u5ba2\u6237\u6570\u91cf\u4e58\u4ee5\u5176\u6bcf\u6708\u8ba2\u9605\u7684\u5e73\u5747\u503c\u3002<\/p>\n<p>\u2013 **MRR\u544a\u8bc9\u6211\u4eec\u5173\u4e8e\u5ba2\u6237\u884c\u4e3a\u7684\u4ec0\u4e48\u4fe1\u606f\uff1f** MRR\u901a\u8fc7\u5ba2\u6237\u548c\u4ed6\u4eec\u7684\u8d26\u6237\u4e4b\u95f4\u7684\u76f8\u5173\u6027\uff0c\u544a\u8bc9\u6211\u4eec\u5ba2\u6237\u7684\u8ba2\u9605\u884c\u4e3a\u3002<\/p>\n<p>\u2013 **\u4e3a\u4ec0\u4e48MRR\u6bd4\u5e38\u89c4\u7684\u6708\u5ea6\u6536\u5165\u8ba1\u7b97\u66f4\u597d\uff1f** \u5e38\u89c4\u7684\u6708\u5ea6\u6536\u5165\u8ba1\u7b97\u6ca1\u6709\u8003\u8651\u5230\u4ee5\u4e0b\u4e24\u4e2a\u5173\u952e\u56e0\u7d20\uff1a\u5e74\u5ea6\u8ba2\u9605\u548c\u8ba2\u9605\u8ba1\u5212\u53d8\u66f4\u3002\u56e0\u6b64\uff0c\u53ef\u80fd\u4f1a\u5bf9\u4f01\u4e1a\u7684\u8d22\u52a1\u72b6\u51b5\u5f62\u6210\u8bef\u5bfc\u5370\u8c61\u3002\u800cMRR\u8003\u8651\u4e86\u8fd9\u4e24\u4e2a\u56e0\u7d20\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u2013 \u6765\u81ea\u6298\u6263\u7684\u7ecf\u5e38\u6027\u8d39\u7528 \u2013 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