{"id":2919,"date":"2025-05-21T14:14:37","date_gmt":"2025-05-21T06:14:37","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=2919"},"modified":"2025-05-21T14:14:37","modified_gmt":"2025-05-21T06:14:37","slug":"%e8%8f%b2%e5%be%8b%e5%ae%be%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%95%b0%e6%8d%ae%e8%a7%a3%e8%af%bb","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/zh\/2025\/05\/21\/%e8%8f%b2%e5%be%8b%e5%ae%be%e6%94%af%e4%bb%98%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e6%95%b0%e6%8d%ae%e8%a7%a3%e8%af%bb\/","title":{"rendered":"\u83f2\u5f8b\u5bbe\u652f\u4ed8\u7528\u6237\u589e\u957f\u6570\u636e\u89e3\u8bfb"},"content":{"rendered":"<p>\u4ee5\u4e0b\u662f\u9488\u5bf9\u83f2\u5f8b\u5bbe\u652f\u4ed8\u7528\u6237\u589e\u957f\u6570\u636e\u7684\u4e13\u4e1a\u89e3\u8bfb\u6846\u67b6\uff0c\u7ed3\u5408\u8be5\u56fd\u5e02\u573a\u7279\u70b9\u53ca\u884c\u4e1a\u8d8b\u52bf\u7684\u5206\u6790\uff1a<\/p>\n<h3>\u4e00\u3001\u6838\u5fc3\u6570\u636e\u8868\u73b0\uff08\u9700\u8865\u5145\u5b9e\u9645\u6570\u636e\uff09<\/h3>\n<ol>\n<li>\n<p><strong>\u7528\u6237\u57fa\u6570\u4e0e\u589e\u957f\u7387<\/strong><\/p>\n<ul>\n<li>2023\u5e74\u603b\u7528\u6237\u89c4\u6a21\uff1a<em><strong>\u4e07\uff08\u79fb\u52a8\u652f\u4ed8\u6e17\u900f\u7387\u7ea6<\/strong><\/em>%\uff09<\/li>\n<li>\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\uff08CAGR\uff09\uff1a___%\uff082019-2023\uff09<\/li>\n<li>\u663e\u8457\u52a0\u901f\u671f\uff1a\u59822020\u5e74\u75ab\u60c5\u540e\u51fa\u73b0___%\u7684\u7206\u53d1\u589e\u957f<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>\u5934\u90e8\u5e73\u53f0\u5bf9\u6bd4<\/strong><br \/>\n| \u5e73\u53f0 | GCash | Maya(PayMaya) | GrabPay | \u94f6\u884cAPP |<br \/>\n|&#8212;&#8212;&#8212;-|&#8212;&#8212;-|&#8212;&#8212;&#8212;&#8212;&#8212;|&#8212;&#8212;&#8212;|&#8212;&#8212;&#8211;|<br \/>\n| MAU(2023)| ___\u4e07 | ___\u4e07 | ___\u4e07 | ___\u4e07 |<br \/>\n| YoY\u589e\u957f | ___% | ___% | ___% | ___% |<\/p>\n<\/li>\n<\/ol>\n<h3>\u4e8c\u3001\u5173\u952e\u9a71\u52a8\u56e0\u7d20<\/h3>\n<ol>\n<li><strong>\u653f\u7b56\u73af\u5883<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Bangko Sentral ng Pilipinas (BSP) \"Digital Payments Transformation Roadmap\"\u76ee\u6807\uff1a<\/li>\n<li><em>2023\u5e74\u5b9e\u73b050%\u4ea4\u6613\u6570\u5b57\u5316<\/em>\uff08\u5b9e\u9645\u8fbe\u6210___%\uff09<\/li>\n<li>InstaPay\/PESONet\u6e05\u7b97\u91cf\u540c\u6bd4\u589e\u957f___%<\/li>\n<\/ul>\n<ol start=\"2\"><\/p>\n<li><strong>\u57fa\u7840\u8bbe\u65bd\u7a81\u7834<\/strong><\/li>\n<\/ol>\n<ul>\n<li><em>\u667a\u80fd\u624b\u673a\u666e\u53ca\u7387<\/em>\uff1a73%\uff082023\uff09\u2192\u652f\u6491\u65e0\u5361\u4eba\u7fa4\u4f7f\u7528<\/li>\n<li><em>\u4ee3\u7406\u7f51\u70b9\u5bc6\u5ea6<\/em>\uff1aGCash\u5df2\u8fbe5.6\u4e07\u4e2aCash-in\u7f51\u70b9<\/li>\n<\/ul>\n<ol start=\"3\"><\/p>\n<li><strong>\u573a\u666f\u521b\u65b0\u6848\u4f8b<\/strong><\/li>\n<\/ol>\n<ul>\n<li>GCash\"\u626b\u4e8c\u7ef4\u7801\u4e70\u70e4\u4e32\"\uff1a\u5c0f\u5fae\u5546\u6237\u8986\u76d6\u7387\u4e24\u5e74\u63d0\u534747%<\/li>\n<li>Maya\u865a\u62df\u94f6\u884c\u670d\u52a1\u5e26\u52a830\u5c81\u4ee5\u4e0a\u7528\u6237\u589e\u957f210%<\/li>\n<\/ul>\n<h3>\u4e09\u3001\u7ec6\u5206\u5e02\u573a\u673a\u4f1a<\/h3>\n<ol>\n<li><strong>\u8de8\u5883\u652f\u4ed8\u84dd\u6d77<\/strong><\/li>\n<\/ol>\n<h3>\u4e09\u3001\u7ec6\u5206\u5e02\u573a\u673a\u4f1a\uff08\u7eed\uff09<\/h3>\n<ol>\n<li>\n<p><strong>\u8de8\u5883\u652f\u4ed8\u84dd\u6d77<\/strong><\/p>\n<ul>\n<li><strong>OFW\uff08\u6d77\u5916\u83f2\u5f8b\u5bbe\u52b3\u5de5\uff09\u6c47\u6b3e<\/strong>\uff1a2023\u5e74\u83f2\u5f8b\u5bbe\u63a5\u6536\u56fd\u9645\u6c47\u6b3e\u8fbe <strong>$40B+<\/strong>\uff0c\u5360GDP <strong>9%+<\/strong>\uff0c\u4f46\u6570\u5b57\u5316\u6e17\u900f\u7387\u4ec5\u7ea630%\u3002\n<ul>\n<li><em>\u5934\u90e8\u5e73\u53f0\u52a8\u4f5c<\/em>\uff1aGCash\u4e0eWestern Union\u5408\u4f5c\u5b9e\u73b0\u5b9e\u65f6\u5230\u8d26\uff1bMaya\u63a8\u51fa\"\u8de8\u5883\u94b1\u5305\u5145\u503c\"\u529f\u80fd\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u8de8\u5883\u7535\u5546\u652f\u4ed8<\/strong>\uff1aLazada\/Shopee\u83f2\u5f8b\u5bbe\u7ad9\u6570\u5b57\u652f\u4ed8\u5360\u6bd4\u5df2\u8fbe65%\uff0c\u672c\u5730\u5316\u65b9\u6848\u5982GCash\u201cBuy Now, Pay Later\u201d\u589e\u957f\u8fc5\u731b\u3002<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>\u519c\u6751\u53ca\u4e0b\u6c89\u5e02\u573a\u653b\u575a\u7b56\u7565<\/strong><\/p>\n<ul>\n<li><em>\u75db\u70b9<\/em>\uff1a\u94f6\u884c\u5206\u652f\u673a\u6784\u8986\u76d6\u7387\u4ec525%\uff0c\u4f46\u79fb\u52a8\u4fe1\u53f7\u8986\u76d6\u8d8590%\u3002<\/li>\n<li><em>\u6210\u529f\u6a21\u5f0f<\/em>\uff1a\n<ul>\n<li>GCash\u7684\"G-Cash Out\"\u4ee3\u7406\u70b9\uff08\u652f\u6301\u73b0\u91d1\u5145\u63d0\uff09\u5728\u975e\u90fd\u4f1a\u533a\u5e74\u589e120%\uff1b<\/li>\n<li>Coins.ph\u901a\u8fc7\u533a\u5757\u94fe\u6280\u672f\u964d\u4f4e\u504f\u8fdc\u5730\u533a\u8f6c\u8d26\u6210\u672c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>\u5e74\u8f7b\u7528\u6237\u5206\u5c42\u8fd0\u8425<\/strong>\uff0816-35\u5c81\u5360\u4eba\u53e338%\uff09<br \/>\n| \u9700\u6c42\u573a\u666f | \u89e3\u51b3\u65b9\u6848\u6848\u4f8b | \u8f6c\u5316\u6548\u679c |<br \/>\n|&#8212;&#8212;&#8212;&#8212;&#8212;-|&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;|&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-|<br \/>\n| \u793e\u4ea4AA\u4ed8\u6b3e | GCash\u201cSplit Bill\u201d\u529f\u80fd | \u6708\u6d3b\u63d0\u534727% |<br \/>\n| \u6e38\u620f\u5145\u503c | Maya\u4e0eMobile Legends\u8054\u8fd0 | ARPU\u589e\u52a0\u20b1230\/\u7528\u6237 |<br \/>\n| Z\u4e16\u4ee3\u6295\u8d44\u5165\u95e8 | GCash GInvest\uff08\u6700\u4f4e\u20b150\u8d77\u6295\uff09| &lt;25\u5c81\u7528\u6237\u5360\u6bd461% |<\/p>\n<\/li>\n<\/ol>\n<hr>\n<h3>\u56db\u3001\u98ce\u9669\u4e0e\u6311\u6218\u9884\u8b66<\/h3>\n<ol>\n<li><strong>\u76d1\u7ba1\u5408\u89c4\u538b\u529b<\/strong><\/li>\n<\/ol>\n<ul>\n<li>BSP\u65b0\u89c4\u8981\u6c42\u7535\u5b50\u8d27\u5e01\u53d1\u884c\u673a\u6784\u8d44\u672c\u91d1\u95e8\u69db\u63d0\u9ad8\u81f3\u20b1200M\u2192\u53ef\u80fd\u6dd8\u6c70\u4e2d\u5c0f\u73a9\u5bb6<\/li>\n<li>AML\u53cd\u6d17\u94b1\u7f5a\u6b3e\u6848\u4f8b\uff1a2022\u5e74\u67d0\u5e73\u53f0\u56e0KYC\u6f0f\u6d1e\u88ab\u7f5a$1.2M<\/li>\n<\/ul>\n<ol start=\"2\"><\/p>\n<li><strong>\u672c\u571f\u5316\u7ade\u4e89\u9677\u9631<\/strong><\/li>\n<\/ol>\n<ul>\n<li><em>\u56fd\u9645\u5de8\u5934\u53d7\u632b\u6848\u4f8b<\/em>\uff1a<br \/>\nPayPal\u5728\u83f2\u4efd\u989d\u4ece12%\u964d\u81f36%\uff08\u56e0\u7f3a\u4e4f\u7ebf\u4e0b\u5151\u73b0\u6e20\u9053\uff09<\/li>\n<li>GrabPay\u88ab\u8feb\u5173\u95ed\u90e8\u5206\u670d\u52a1\u8f6c\u5411B2B\u573a\u666f<\/li>\n<\/ul>\n<ol start=\"3\"><\/p>\n<li><strong>\u57fa\u7840\u8bbe\u65bd\u5929\u82b1\u677f<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Island Network Challenge\uff1a<br \/>\n\u68c9\u5170\u8001\u5c9b\u90e8\u5206\u5730\u533a\u65e5\u5747\u65ad\u7f51\u65f6\u957f\u4ecd\u8fbe4\u5c0f\u65f6<\/li>\n<li>Agent Network\u76c8\u5229\u74f6\u9888\uff1a<br \/>\n\u4e61\u6751\u4ee3\u7406\u70b9\u5355\u7b14\u4ea4\u6613\u5229\u6da6\u4ec5\u20b15<\/li>\n<\/ul>\n<h3>\u4e94\u3001\u672a\u6765\u589e\u957f\u7b56\u7565\u5efa\u8bae<\/h3>\n<h4><strong>1. \u6df1\u5316\u666e\u60e0\u91d1\u878d\uff08Financial Inclusion\uff09<\/strong><\/h4>\n<ul>\n<li><strong>\u76ee\u6807\u7528\u6237<\/strong>\uff1a\u83f2\u5f8b\u5bbe\u4ecd\u6709\u7ea6 <strong>34% \u7684\u65e0\u94f6\u884c\u8d26\u6237\u4eba\u53e3<\/strong>\uff08BSP 2023\u6570\u636e\uff09\uff0c\u4f46\u5176\u4e2d60%\u5df2\u62e5\u6709\u667a\u80fd\u624b\u673a\u3002<\/li>\n<li><strong>\u5173\u952e\u7b56\u7565<\/strong>\uff1a\n<ul>\n<li><strong>\u4ee3\u7406\u7f51\u7edc\u4e0b\u6c89<\/strong>\uff1a\u4e0e\u672c\u5730Sari-sari\uff08\u6742\u8d27\u5e97\uff09\u5408\u4f5c\uff0c\u63d0\u4f9b\u201c\u6570\u5b57ATM\u201d\u670d\u52a1\uff0c\u652f\u6301\u73b0\u91d1\u5b58\u53d6\u3002<br \/>\n<em>\u6848\u4f8b<\/em>\uff1aGCash\u7684\"Cash In\/Out\"\u4ee3\u7406\u70b9\u5df2\u8986\u76d6\u5168\u56fd90%\u57ce\u5e02\uff0c\u4f46\u519c\u6751\u6e17\u900f\u7387\u4ec540%\uff0c\u4ecd\u6709\u6269\u5c55\u7a7a\u95f4\u3002<\/li>\n<li><strong>\u8d85\u4f4e\u95e8\u69db\u8d26\u6237<\/strong>\uff1a\u63a8\u51fa\u201c\u96f6\u4f59\u989d\u5f00\u6237+\u5c0f\u989d\u4fdd\u9669\u201d\u7ec4\u5408\u4ea7\u54c1\uff0c\u5438\u5f15\u975e\u6b63\u89c4\u7ecf\u6d4e\u4ece\u4e1a\u8005\uff08\u5982\u4e09\u8f6e\u8f66\u53f8\u673a\u3001\u8857\u5934\u644a\u8d29\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>2. B2B\u652f\u4ed8\u4e0e\u4f01\u4e1a\u751f\u6001\u6574\u5408<\/strong><\/h4>\n<ul>\n<li><strong>\u4e2d\u5c0f\u4f01\u4e1a\u6570\u5b57\u5316\u75db\u70b9<\/strong>\uff1a\u83f2\u5f8b\u5bbeMSMEs\uff08\u4e2d\u5c0f\u5fae\u4f01\u4e1a\uff09\u5360\u4f01\u4e1a\u603b\u657099%\uff0c\u4f46\u4ec520%\u4f7f\u7528\u6570\u5b57\u652f\u4ed8\u6536\u6b3e\u3002<\/li>\n<li><strong>\u89e3\u51b3\u65b9\u6848\u65b9\u5411<\/strong>:<br \/>\n| B\u7aef\u573a\u666f | \u73b0\u6709\u65b9\u6848\u77ed\u677f | \u521b\u65b0\u673a\u4f1a |<br \/>\n|&#8212;&#8212;&#8212;&#8212;&#8211;|&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;|&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-|<br \/>\n|\u4f9b\u5e94\u94fe\u4ed8\u6b3e |\u4f9d\u8d56\u652f\u7968\/\u73b0\u91d1 |\u533a\u5757\u94fe\u6eaf\u6e90+\u5206\u671f\u4ed8\u6b3e |<br \/>\n|\u7ebf\u4e0b\u96f6\u552e\u5bf9\u8d26 |\u624b\u52a8\u8bb0\u8d26\u6548\u7387\u4f4e |\u96c6\u6210POS\u7684\u81ea\u52a8\u5206\u8d26\u7cfb\u7edf |<br \/>\n|\u8de8\u5883\u8d38\u6613\u7ed3\u7b97 |SWIFT\u6210\u672c\u9ad8 \uff5c Stablecoin(\u5982USDC)\u901a\u9053 |<\/li>\n<\/ul>\n<h4><strong>3. AI\u9a71\u52a8\u7684\u7528\u6237\u4f53\u9a8c\u5347\u7ea7<\/strong><\/h4>\n<ul>\n<li><em>\u667a\u80fd\u5ba2\u670d<\/em>\uff1a<br \/>\n\u83f2\u5f8b\u5bbe\u662f\u591a\u8bed\u8a00\u56fd\u5bb6\uff08Tagalog+80\u79cd\u65b9\u8a00\uff09\uff0c\u5f53\u524d\u82f1\u8bedAI\u5ba2\u670d\u89e3\u51b3\u7387\u4ec565%\u3002\u9700\u8bad\u7ec3\u672c\u5730\u5316NLP\u6a21\u578b\u3002<\/li>\n<li><em>\u98ce\u63a7\u4f18\u5316<\/em>\uff1a<br \/>\n\u901a\u8fc7\u8bbe\u5907\u6307\u7eb9\u8bc6\u522b\u964d\u4f4e\u6b3a\u8bc8\u7387\u2014\u2014\u67d0\u5e73\u53f0\u5b9e\u9a8c\u6570\u636e\u663e\u793a\u53ef\u51cf\u5c1127%\u76d7\u5237\u6295\u8bc9\u3002<\/li>\n<\/ul>\n<hr>\n<h3>\u516d\u3001\u56fd\u9645\u73a9\u5bb6\u5165\u5c40\u6307\u5357<\/h3>\n<ol>\n<li><em><strong>\u5408\u89c4\u51c6\u5165\u8def\u5f84<\/strong><\/em><\/li>\n<\/ol>\n<pre><code class=\"language-mermaid\">graph TD<br>\r\nA[\u5916\u8d44\u80a1\u6743\u9650\u5236] --&gt; B[\u5168\u8d44\u7533\u8bf7EMI\u724c\u7167<br>\u8d44\u672c\u91d1\u20b1200M]<br>\r\nA --&gt; C[\u5408\u8d44\u63a7\u80a1\u226460%<br>\u9700\u83f2\u592e\u884c\u7279\u6279]<br>\r\nD[\u6570\u636e\u4e3b\u6743] --&gt; E[\u670d\u52a1\u5668\u5fc5\u987b\u672c\u5730\u5316]<br>\r\nD --&gt; F[\u4ea4\u6613\u8bb0\u5f55\u4fdd\u5b585\u5e74]<br>\r\n<\/code><\/pre>\n<ol start=\"2\"><\/p>\n<li><em><strong>\u672c\u571f\u5408\u4f5c\u4f19\u4f34\u77e9\u9635<\/strong><\/em><\/li>\n<\/ol>\n<pre><code>\u9ad8\u4ef7\u503c\u6807\u7684\u7c7b\u578b \u4ee3\u8868\u516c\u53f8 \u534f\u540c\u6548\u5e94<br>\r\n---------------------------------------------------------<br>\r\n\u7535\u4fe1\u8fd0\u8425\u5546 Globe\/Smart SIM\u5361\u7ed1\u5361\u83b7\u5ba2<br>\r\n\u8fde\u9501\u4fbf\u5229\u5e97 7-Eleven PH \u7ebf\u4e0b\u6d41\u91cf\u5165\u53e3 <br>\r\n\u672c\u571f\u7535\u5546\u5e73\u53f0 Lazada PH \u652f\u4ed8+\u4fe1\u8d37\u95ed\u73af<br>\r\n<\/code><\/pre>\n<hr>\n<h3>\u3010\u5173\u952e\u7ed3\u8bba\u3011<\/h3>\n<ol>\n<li>\n<p><strong>\u7a97\u53e3\u671f\u5224\u65ad<\/strong>:<br \/>\n2024-2026\u662f\u6700\u540e\u7684\u9ad8\u901f\u589e\u957f\u671f\uff0c\u9884\u8ba12025\u5e74\u540e\u5e02\u573a\u8fdb\u5165\u6574\u5408\u9636\u6bb5\uff08TOP3\u5c06\u5360\u636e85%\u4efd\u989d\uff09<\/p>\n<\/li>\n<li>\n<p><strong>\u6218\u7565\u4f18\u5148\u7ea7\u6392\u5e8f<\/strong>:<br \/>\n\u519c\u6751\u4ee3\u7406\u7f51\u7edc\u5efa\u8bbe &gt; OFW\u8de8\u5883\u4ea7\u54c1\u8fed\u4ee3 &gt; SME\u6536\u5355\u5de5\u5177\u5f00\u53d1<\/p>\n<\/li>\n<\/ol>\n<p>\u9700\u8981\u8865\u5145\u5177\u4f53\u6570\u636e\u70b9\u65f6\u53ef\u5bf9\u63a5:<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4ee5\u4e0b\u662f\u9488\u5bf9\u83f2\u5f8b\u5bbe\u652f\u4ed8\u7528\u6237\u589e\u957f\u6570\u636e\u7684\u4e13\u4e1a\u89e3\u8bfb\u6846\u67b6\uff0c\u7ed3\u5408\u8be5\u56fd\u5e02\u573a\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2919","post","type-post","status-publish","format-standard","hentry","category-32"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v23.7) - 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