{"id":3164,"date":"2025-06-03T13:24:17","date_gmt":"2025-06-03T05:24:17","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3164"},"modified":"2025-06-03T13:24:17","modified_gmt":"2025-06-03T05:24:17","slug":"%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e5%b8%82%e5%9c%ba%e5%88%86%e6%9e%90%ef%bc%9a%e7%94%a8%e6%88%b7%e5%81%8f%e5%a5%bd%e4%b8%8e%e5%a2%9e%e9%95%bf%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/zh\/2025\/06\/03\/%e6%b3%b0%e5%9b%bd%e6%94%af%e4%bb%98%e5%b8%82%e5%9c%ba%e5%88%86%e6%9e%90%ef%bc%9a%e7%94%a8%e6%88%b7%e5%81%8f%e5%a5%bd%e4%b8%8e%e5%a2%9e%e9%95%bf%e6%95%b0%e6%8d%ae\/","title":{"rendered":"\u6cf0\u56fd\u652f\u4ed8\u5e02\u573a\u5206\u6790\uff1a\u7528\u6237\u504f\u597d\u4e0e\u589e\u957f\u6570\u636e"},"content":{"rendered":"

\u6cf0\u56fd\u652f\u4ed8\u5e02\u573a\u8fd1\u5e74\u6765\u53d1\u5c55\u8fc5\u901f\uff0c\u53d7\u5230\u7535\u5546\u6269\u5f20\u3001\u6570\u5b57\u94f6\u884c\u653f\u7b56\u63a8\u52a8\u4ee5\u53ca\u5e74\u8f7b\u4eba\u53e3\u6280\u672f\u63a5\u53d7\u5ea6\u9ad8\u7684\u5f71\u54cd\u3002\u4ee5\u4e0b\u4ece\u7528\u6237\u504f\u597d\u548c\u589e\u957f\u6570\u636e\u4e24\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u6790\uff0c\u5e76\u63d0\u4f9b\u5173\u952e\u6d1e\u5bdf\uff1a<\/p>\n

\n

\u4e00\u3001\u7528\u6237\u504f\u597d\u5206\u6790<\/strong><\/h3>\n
    \n
  1. \n

    \u73b0\u91d1\u4ecd\u5360\u91cd\u8981\u5730\u4f4d\u4f46\u6301\u7eed\u4e0b\u964d<\/strong><\/p>\n

      \n
    • 2023\u5e74\u73b0\u91d1\u4ea4\u6613\u5360\u6bd4\u7ea650%\uff08\u6cf0\u56fd\u592e\u884c\u6570\u636e\uff09\uff0c\u4f46\u5728\u96f6\u552e\u573a\u666f\u4e2d\u6bd4\u4f8b\u5feb\u901f\u4e0b\u964d\uff0c\u5c24\u5176\u57ce\u5e02\u5730\u533a\u3002<\/li>\n
    • \u5c0f\u989d\u4ea4\u6613\uff08\u5982\u8857\u8fb9\u644a\u8d29\uff09\u4ecd\u4ee5\u73b0\u91d1\u4e3a\u4e3b\uff0c\u56e0\u624b\u7eed\u8d39\u548c\u57fa\u7840\u8bbe\u65bd\u9650\u5236\u3002<\/li>\n<\/ul>\n<\/li>\n
    • \n

      \u7535\u5b50\u94b1\u5305\u7206\u53d1\u5f0f\u589e\u957f<\/strong><\/p>\n

        \n
      • \u4e3b\u6d41\u5e73\u53f0<\/strong>\uff1aTrueMoney\uff08\u5e02\u5360\u738735%\uff09\u3001Rabbit Line Pay\uff08\u4e0eLine\u793e\u4ea4\u751f\u6001\u7ed1\u5b9a\uff09\u3001GrabPay\uff08\u8de8\u5883\u6574\u5408\u4f18\u52bf\uff09\u3002<\/li>\n
      • \u7528\u6237\u753b\u50cf<\/strong>\uff1a20-35\u5c81\u5e74\u8f7b\u4eba\u5360\u6bd4\u8d8560%\uff0c\u504f\u597d\u626b\u7801\u652f\u4ed8\u548c\u65e0\u7f1d\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u4f53\u9a8c\uff08\u59827-11\u4fbf\u5229\u5e97\u5145\u503c\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n
      • \n

        \u94f6\u884c\u5361\u4e0e\u4e8c\u7ef4\u7801\u652f\u4ed8\u7684\u77db\u76fe\u5171\u5b58<\/strong><\/p>\n

          \n
        • \u4fe1\u7528\u5361\/\u501f\u8bb0\u5361\u6e17\u900f\u7387\u7ea640%\uff08Visa\/Mastercard\u4e3b\u5bfc\uff09\uff0c\u4f46\u4e3b\u8981\u7528\u4e8e\u4e2d\u9ad8\u6d88\u8d39\u573a\u666f\u3002<\/li>\n
        • \u672c\u571f\u5373\u65f6\u652f\u4ed8\u7cfb\u7edfPromptPay\uff08\u57fa\u4e8e\u624b\u673a\u53f7\/\u8eab\u4efd\u8bc1\u8f6c\u8d26\uff09\u65e5\u5747\u4ea4\u6613\u91cf\u8fbe3000\u4e07\u7b14\uff082023\u5e74\uff09\uff0c\u653f\u5e9c\u63a8\u52a8\u6210\u4e3a\u56fd\u5bb6\u57fa\u7840\u8bbe\u65bd\u3002<\/li>\n<\/ul>\n<\/li>\n
        • \n

          \u5148\u4e70\u540e\u4ed8\uff08BNPL\uff09\u7684\u5d1b\u8d77<\/strong><\/p>\n

            \n
          • Atome\u3001Kredivo\u7b49\u5e73\u53f0\u5728\u7535\u5546\u573a\u666f\u589e\u901f\u663e\u8457\uff0c2022-2023\u5e74\u7528\u6237\u589e\u957f200%\uff08Bangkok Post\u6570\u636e\uff09\uff0c\u4e3b\u8981\u5438\u5f15\u6708\u6536\u51651.5\u4e07\u6cf0\u94e2\u4ee5\u4e0b\u7684\u5e74\u8f7b\u7fa4\u4f53\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
            \n

            \u4e8c\u3001\u5e02\u573a\u589e\u957f\u5173\u952e\u6570\u636e<\/strong><\/h3>\n
              \n
            1. \n

              \u6574\u4f53\u89c4\u6a21\u4e0e\u589e\u901f<\/strong><\/p>\n

                \n
              • 2023\u5e74\u6570\u5b57\u652f\u4ed8\u5e02\u573a\u89c4\u6a21\u8fbe180\u4ebf\u7f8e\u5143\uff0cCAGR 14%\uff082019-2023\uff09\uff08Statista\uff09\u3002<\/li>\n
              • \u9884\u8ba1\u52302025\u5e74\u975e\u73b0\u91d1\u4ea4\u6613\u5360\u6bd4\u5c06\u8d85\u8fc760%\u3002<\/li>\n<\/ul>\n<\/li>\n
              • \n

                \u7ec6\u5206\u9886\u57df\u8868\u73b0<\/strong>
                \n| \u652f\u4ed8\u65b9\u5f0f | 2021\u4efd\u989d | 2023\u4efd\u989d | CAGR |
                \n|—————-|———-|———-|———|
                \n|\u7535\u5b50\u94b1\u5305 |18% |32% |33% |
                \n|\u94f6\u884c\u5361 |30% |28% |- |
                \n|\u94f6\u884c\u8f6c\u8d26 |25% |22% |- |<\/p>\n<\/li>\n<\/ol>\n

                \u6ce8\uff1a\u90e8\u5206\u4f20\u7edf\u6e20\u9053\u8d1f\u589e\u957f<\/em><\/p>\n

                  <\/p>\n
                1. \u9a71\u52a8\u56e0\u7d20<\/em>\uff1a
                  \n\u653f\u7b56\u7aef\uff1a\u6cf0\u56fd\u592e\u884c\u201cNational e-Payment Masterplan\u201d\u63a8\u52a8\u65e0\u7eb8\u5316\uff1b
                  \n\u5546\u6237\u7aef\uff1aLazada\/Shopee\u7b49\u7535\u5546\u5e73\u53f0\u5f3a\u5236\u8981\u6c42\u7535\u5b50\u652f\u4ed8\uff1b
                  \n\u7528\u6237\u7aef\uff1a\u667a\u80fd\u624b\u673a\u6e17\u900f\u7387\u8fbe92%\uff08Newzoo\uff09\u3002<\/li>\n<\/ol>\n
                  \n

                  \u4e09\u3001\u6311\u6218\u4e0e\u673a\u4f1a<\/em><\/h3>\n

                  –\u75db\u70b9<\/strong>
                  \n\u8de8\u5883\u652f\u4ed8\u788e\u7247\u5316(\u6e38\u5ba2\u5e38\u7528Alipay\u4f46\u672c\u5730\u4eba\u4e0d\u7528)\uff1b
                  \n\u519c\u6751\u5730\u533a\u4ee3\u7406\u94f6\u884c\u7f51\u7edc(Agent Banking)\u4ecd\u9700\u6269\u5c55\uff1b<\/p>\n

                  –\u672a\u6765\u8d8b\u52bf<\/strong>
                  \n\u793e\u4ea4\u5546\u52a1(Social Commerce)\u96c6\u6210\u652f\u4ed8(TikTok Shop\u6848\u4f8b)\uff1b
                  \n\u5f00\u653e\u94f6\u884cAPI\u52a0\u901f(\u5982SCB\u94f6\u884c\u7684\u5408\u4f5c\u751f\u6001)\u3002<\/p>\n

                  \u5efa\u8bae\u5173\u6ce8PromptPay\u4e0e\u5176\u4ed6\u4e1c\u76df\u56fd\u5bb6\u7684\u4e92\u8054\u4e92\u901a\u8fdb\u5c55(Jazzy\u4e1c\u5357\u4e9a\u7248SWIFT)\uff0c\u4ee5\u53ca\u76d1\u7ba1\u5bf9\u52a0\u5bc6\u8d27\u5e01\u652f\u4ed8\u7684\u6f5c\u5728\u677e\u7ed1\u3002<\/p>\n

                  \u56db\u3001\u7ade\u4e89\u683c\u5c40\u4e0e\u5173\u952e\u73a9\u5bb6\u5206\u6790<\/strong><\/h3>\n

                  1. \u672c\u571f\u5de8\u5934 vs. \u56fd\u9645\u4f01\u4e1a<\/strong><\/h4>\n
                    \n
                  • TrueMoney\uff08\u8682\u8681\u96c6\u56e2\u6295\u8d44\uff09<\/strong>\uff1a\u6cf0\u56fd\u6700\u5927\u7535\u5b50\u94b1\u5305\uff0c\u8986\u76d6\u7ebf\u4e0b\u96f6\u552e\uff087-11\u3001Lotus\u2019s\uff09\u3001\u516c\u7528\u4e8b\u4e1a\u7f34\u8d39\u53ca\u8de8\u5883\u652f\u4ed8\uff08\u8001\u631d\u3001\u7f05\u7538\uff09\u30022023\u5e74\u7528\u6237\u7a81\u78344000\u4e07\uff0c\u5360\u6cf0\u56fd\u4eba\u53e357%\u3002<\/li>\n
                  • PromptPay\uff08\u653f\u5e9c\u4e3b\u5bfc\uff09<\/strong>\uff1a\u901a\u8fc7\u624b\u673a\u53f7\/\u8eab\u4efd\u8bc1\u5b9e\u73b0\u5b9e\u65f6\u8f6c\u8d26\uff0c\u65e5\u5747\u4ea4\u6613\u989d\u8d8550\u4ebf\u6cf0\u94e2\u3002\u94f6\u884c\u95f4\u7ed3\u7b97\u7cfb\u7edf\u964d\u4f4e\u4e2d\u5c0f\u5546\u6237\u63a5\u5165\u95e8\u69db\u3002<\/li>\n
                  • \u56fd\u9645\u73a9\u5bb6\u53d7\u9650\u4f46\u5dee\u5f02\u5316\u7ade\u4e89<\/strong>\uff1a\n
                      \n
                    • Alipay\/WeChat Pay\u4e3b\u8981\u670d\u52a1\u4e2d\u56fd\u6e38\u5ba2\uff08\u5360\u65c5\u6e38\u652f\u4ed860%\uff09\uff0c\u4f46\u672c\u5730\u5316\u8fdb\u5c55\u7f13\u6162\uff1b<\/li>\n
                    • GrabPay\u4f9d\u6258\u8d85\u7ea7App\u751f\u6001\uff0c\u5728\u6253\u8f66+\u5916\u5356\u573a\u666f\u5360\u636e15%\u4efd\u989d\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                      2. \u94f6\u884c\u7cfb\u4e0e\u91d1\u878d\u79d1\u6280\u5408\u4f5c\u52a0\u5267<\/strong><\/h4>\n
                        \n
                      • Siam Commercial Bank (SCB)\u63a8\u51fa\u201cSCB Easy\u201dApp\u6574\u5408PromptPay+\u7535\u5b50\u94b1\u5305\u529f\u80fd\uff1bKasikornbank\u901a\u8fc7\u201cKPlus\u201d\u63d0\u4f9bBNPL\u670d\u52a1\u3002\u4f20\u7edf\u94f6\u884c\u6b63\u4ee5API\u5f00\u653e\u7b56\u7565\u5e94\u5bf9\u7eaf\u6570\u5b57\u94f6\u884c\u7684\u6311\u6218\u3002<\/li>\n<\/ul>\n
                        \n

                        \u4e94\u3001\u7ec6\u5206\u573a\u666f\u652f\u4ed8\u884c\u4e3a\u5dee\u5f02<\/strong><\/h3>\n\n\n\n\n\n\n\n\n
                        \u573a\u666f<\/strong><\/th>\n\u4e3b\u6d41\u652f\u4ed8\u65b9\u5f0f<\/th>\n\u5173\u952e\u9a71\u52a8\u56e0\u7d20<\/th>\n<\/tr>\n<\/thead>\n
                        \u7535\u5546(Lazada\u7b49)<\/td>\n\u4fe1\u7528\u5361(40%)+BNPL(30%)<\/td>\n\u5206\u671f\u9700\u6c42\u65fa\u76db\uff0c\u5e73\u53f0\u8865\u8d34\u96f6\u5229\u7387<\/td>\n<\/tr>\n
                        \u7ebf\u4e0b\u4fbf\u5229\u5e97<\/td>\n\u7535\u5b50\u94b1\u5305\u626b\u7801(70%)<\/td>\n7-11\u7b49\u8fde\u9501\u5e97\u5168\u9762\u652f\u6301TrueMoney<\/td>\n<\/tr>\n
                        \u9910\u996e\u5916\u5356<\/td>\nGrabPay(45%),\u73b0\u91d1(30%)<\/td>\n\u5e73\u53f0\u6346\u7ed1\u4f18\u60e0\u5238+\u9a91\u624b\u4ee3\u6536\u73b0\u91d1\u4ecd\u5b58\u5728<\/td>\n<\/tr>\n
                        \u65c5\u6e38\u6d88\u8d39<\/td>\nAlipay(\u4e2d\u5ba2), PromptPay(\u6cf0\u5ba2)<\/td>\n\u4e2d\u56fd\u6e38\u5ba2\u4e60\u60efvs.\u672c\u5730\u4eba\u53cd\u4f63\u91d1\u610f\u8bc6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
                        \n

                        \u516d\u3001\u653f\u7b56\u4e0e\u76d1\u7ba1\u52a8\u6001<\/em><\/h3>\n
                          \n
                        1. \u592e\u884c\u6570\u5b57\u8d27\u5e01\u8bd5\u70b9<\/em>\uff1a\u6cf0\u56fd\u592e\u884c\u8ba1\u52122024\u5e74\u6d4b\u8bd5\u96f6\u552e\u578bCBDC\uff0c\u53ef\u80fd\u51b2\u51fb\u73b0\u6709\u7535\u5b50\u94b1\u5305\u683c\u5c40\uff1b<\/li>\n
                        2. \u6570\u636e\u672c\u5730\u5316\u8981\u6c42<\/em>\uff1a\u5916\u8d44\u652f\u4ed8\u673a\u6784\u9700\u5c06\u6cf0\u56fd\u7528\u6237\u6570\u636e\u5b58\u50a8\u5728\u5883\u5185\uff08\u7c7b\u4f3c\u8d8a\u5357\u6cd5\u89c4\uff09\uff1b<\/li>\n
                        3. \u53cd\u5784\u65ad\u5ba1\u67e5<\/em>\uff1a\u9488\u5bf9TrueMoney\u7b49\u5934\u90e8\u4f01\u4e1a\u7684\u5e02\u573a\u4efd\u989d\u8c03\u67e5\u6216\u5f15\u53d1\u8d39\u7387\u7ba1\u5236\u3002<\/li>\n<\/ol>\n
                          \n

                          \u4e03\u3001\u672a\u6765\u589e\u957f\u673a\u4f1a<\/em><\/h3>\n
                            \n
                          1. \n

                            \u519c\u6751\u5e02\u573a\u4e0b\u6c89<\/strong><\/em>\u2014\u2014\u4ee3\u7406\u94f6\u884c\u7f51\u7edc\u6269\u5c55\u81f3\u4e61\u9547\u5730\u533a\uff08\u76ee\u524d\u4ec5\u8986\u76d660%\uff09\uff1a<\/p>\n

                              \n
                            • TrueMoney Agent\u6a21\u5f0f\u5141\u8bb8\u5c0f\u5e97\u63d0\u4f9b\u73b0\u91d1\u5145\u503c\u4e0e\u8f6c\u8d26\u670d\u52a1\uff1b<\/li>\n
                            • KBank\u65d7\u4e0b\u201cKShop\u201d\u4ee3\u7406\u70b9\u5df2\u7a81\u78345\u4e07\u4e2a\u3002<\/li>\n<\/ul>\n<\/li>\n
                            • \n

                              \u8de8\u5883\u4e00\u4f53\u5316<\/strong><\/em>\uff1a<\/p>\n

                                \n
                              • ASEAN QR\u6807\u51c6\u63a8\u5e7f\uff08\u6cf0\u9a6c\u5370\u5df2\u4e92\u8054\uff09\uff0c\u51cf\u5c11\u8d27\u5e01\u5151\u6362\u6469\u64e6\uff1b<\/li>\n
                              • PromptPay\u4e0e\u65b0\u52a0\u5761PayNow\u7684\u4e92\u901a\u8bd5\u9a8c\u5c06\u4e8e2024\u5e74\u5e95\u843d\u5730\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                                3.\u5d4c\u5165\u5f0f\u91d1\u878d<\/strong><\/em>\uff1a<\/p>\n

                                  \n
                                • TikTok Shop\u5185\u5d4c\u7535\u5b50\u94b1\u5305\u4fc3\u6210\u51b2\u52a8\u6d88\u8d39\u8f6c\u5316\uff1b
                                  \n\u2013 Line Man(App\u5185\u9a91\u624b\u5c0f\u8d39\u76f4\u63a5\u8f6c\u5165Rabbit Line Pay)\u3002<\/li>\n<\/ul>\n
                                  \n

                                  \u516b\u3001\u98ce\u9669\u9884\u8b66<\/em><\/h3>\n

                                  1.\u8fc7\u5ea6\u4f9d\u8d56\u5934\u90e8\u5e73\u53f0<\/strong>: TrueMoney\u82e5\u88ab\u76d1\u7ba1\u62c6\u5206\u5c06\u5bfc\u81f4\u5e02\u573a\u9707\u8361;
                                  \n2.\u73b0\u91d1\u60ef\u6027\u987d\u56fa<\/strong>:\u66fc\u8c37\u4ee5\u5916\u5730\u533a\u4ecd\u670935%\u6d88\u8d39\u8005\u62d2\u7edd\u975e\u73b0\u91d1\u652f\u4ed8(Nielsen\u8c03\u7814);
                                  \n3.\u5730\u7f18\u653f\u6cbb\u5f71\u54cd<\/strong>:\u4e2d\u7f8e\u6280\u672f\u8131\u94a9\u53ef\u80fd\u9650\u5236Alipay\/\u5fae\u4fe1\u652f\u4ed8\u7684\u7ec8\u7aef\u8bbe\u5907\u652f\u6301\u3002<\/p>\n

                                  \u5efa\u8bae\u65b0\u8fdb\u5165\u8005\u91c7\u53d6\"\u672c\u571f\u5408\u4f5c\u4f19\u4f34+\u5782\u76f4\u573a\u666f\u6df1\u8015\"\u7b56\u7565,\u4f8b\u5982\u8054\u5408Central Group\u767e\u8d27\u96c6\u56e2\u5f00\u53d1\u4f1a\u5458\u79ef\u5206\u901a\u7528\u652f\u4ed8\u7cfb\u7edf,\u907f\u5f00\u4e0e\u5de8\u5934\u7684\u6b63\u9762\u7ade\u4e89\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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