{"id":3362,"date":"2025-06-23T14:14:16","date_gmt":"2025-06-23T06:14:16","guid":{"rendered":"https:\/\/www.deekpay.com\/?p=3362"},"modified":"2025-06-23T14:14:16","modified_gmt":"2025-06-23T06:14:16","slug":"gcash%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e5%8f%8a%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.deekpay.com\/zh\/2025\/06\/23\/gcash%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d%e5%8f%8a%e7%94%a8%e6%88%b7%e6%b4%bb%e8%b7%83%e5%ba%a6%e5%88%86%e6%9e%90\/","title":{"rendered":"GCash\u5e02\u573a\u4efd\u989d\u53ca\u7528\u6237\u6d3b\u8dc3\u5ea6\u5206\u6790"},"content":{"rendered":"<p>GCash\u4f5c\u4e3a\u83f2\u5f8b\u5bbe\u9886\u5148\u7684\u79fb\u52a8\u652f\u4ed8\u5e73\u53f0\uff0c\u5176\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u6d3b\u8dc3\u5ea6\u5728\u8fd1\u5e74\u6765\u5448\u73b0\u663e\u8457\u589e\u957f\u3002\u4ee5\u4e0b\u4ece\u591a\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5206\u6790\uff1a<\/p>\n<h3>\u4e00\u3001\u5e02\u573a\u4efd\u989d\u8868\u73b0<\/h3>\n<ol>\n<li><strong>\u884c\u4e1a\u4e3b\u5bfc\u5730\u4f4d<\/strong><\/li>\n<\/ol>\n<ul>\n<li>\u6839\u636e2023\u5e74Bangko Sentral ng Pilipinas\uff08BSP\uff09\u6570\u636e\uff0cGCash\u5360\u636e\u83f2\u5f8b\u5bbe\u6570\u5b57\u94b1\u5305\u5e02\u573a<strong>75%\u4ee5\u4e0a\u7684\u4efd\u989d<\/strong>\uff0c\u8fdc\u8d85PayMaya\uff08\u73b0Maya\uff09\u768420%\u548c\u5176\u4ed6\u7ade\u4e89\u8005\u3002<\/li>\n<li>\u5728\u626b\u7801\u652f\u4ed8\u573a\u666f\u4e2d\u5e02\u5360\u7387\u8d8580%\uff0c\u8986\u76d6\u5168\u56fd\u8d8530\u4e07\u7ebf\u4e0b\u5546\u6237\u3002<\/li>\n<\/ul>\n<ol start=\"2\"><\/p>\n<li><strong>\u7528\u6237\u89c4\u6a21\u589e\u957f<\/strong><\/li>\n<\/ol>\n<ul>\n<li>\u6ce8\u518c\u7528\u6237\u7a81\u7834<strong>8100\u4e07<\/strong>\uff082023\u5e74Q4\uff09\uff0c\u76f8\u5f53\u4e8e\u83f2\u5f8b\u5bbe\u6210\u5e74\u4eba\u53e3\u768490%<\/li>\n<li>\u6708\u6d3b\u7528\u6237\uff08MAU\uff09\u8fbe4500\u4e07\uff0c\u540c\u6bd4\u589e\u957f35%\uff082022 vs 2023\uff09<\/li>\n<\/ul>\n<h3>\u4e8c\u3001\u6838\u5fc3\u6d3b\u8dc3\u5ea6\u6307\u6807<\/h3>\n<ol>\n<li><strong>\u4f7f\u7528\u9891\u7387<\/strong><\/li>\n<\/ol>\n<ul>\n<li>DAU\/MAU\u6bd4\u7387\u8fbe62%\uff0c\u9ad8\u4e8e\u4e1c\u5357\u4e9a\u540c\u4e1a\u5e73\u5747\u6c34\u5e73\uff08\u7ea650%\uff09<\/li>\n<li>\u65e5\u5747\u4ea4\u6613\u7b14\u6570\u7a81\u78341800\u4e07\u6b21\uff0c\u8f83\u75ab\u60c5\u524d\u589e\u957f5\u500d<\/li>\n<\/ul>\n<ol start=\"2\"><\/p>\n<li><strong>\u573a\u666f\u6e17\u900f<\/strong><\/li>\n<\/ol>\n<ul>\n<li><strong>\u9ad8\u9891\u573a\u666f\u5360\u6bd4<\/strong>\uff1a\n<ul>\n<li>P2P\u8f6c\u8d26\uff1a42%<\/li>\n<li>QR\u6d88\u8d39\uff1a28%<br \/>\n-\u8d26\u5355\u7f34\u8d39\uff1a18%<br \/>\n-\u6295\u8d44\u7406\u8d22\uff1a12%\uff08GInvest\u4ea7\u54c1\u589e\u901f\u663e\u8457\uff09<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol start=\"3\"><\/p>\n<li><strong>\u7c98\u6027\u7279\u5f81<\/strong><\/li>\n<\/ol>\n<ul>\n<li>ARPU\u540c\u6bd4\u589e\u957f40%\uff082023\u5e74\u8fbe$6.5\uff09<\/li>\n<\/ul>\n<h3>\u4e09\u3001\u9a71\u52a8\u6d3b\u8dc3\u5ea6\u7684\u5173\u952e\u56e0\u7d20<\/h3>\n<h4><strong>1. \u573a\u666f\u751f\u6001\u6269\u5c55<\/strong><\/h4>\n<ul>\n<li><strong>\u7ebf\u4e0b\u652f\u4ed8\u7f51\u7edc<\/strong>\uff1a\u5408\u4f5c\u5546\u6237\u8d8550\u4e07\u5bb6\uff08\u542b7-Eleven\u3001SM\u8d85\u5e02\u7b49\u5934\u90e8\u96f6\u552e\uff09\uff0c\u8986\u76d6\u9910\u996e\u3001\u4ea4\u901a\uff08\u5982JoyRide\uff09\u3001\u533b\u7597\u7b49\u9ad8\u9891\u573a\u666f\u3002<\/li>\n<li><strong>\u653f\u5e9c\u5408\u4f5c<\/strong>\uff1a\u652f\u6301\u793e\u4fdd\u7f34\u8d39\uff08SSS\uff09\u3001\u7a0e\u52a1\u7f34\u7eb3\uff08BIR\uff09\uff0c\u5e76\u6210\u4e3a\u653f\u5e9c\u73b0\u91d1\u63f4\u52a9\uff08\u59824Ps\u8ba1\u5212\uff09\u7684\u4e3b\u8981\u53d1\u653e\u6e20\u9053\u3002<\/li>\n<li><strong>\u8de8\u5883\u652f\u4ed8<\/strong>\uff1a\u4e0eAlipay+\u6253\u901a\uff0c\u652f\u6301\u65e5\u672c\u3001\u97e9\u56fd\u7b49\u5730\u6d88\u8d39\uff0c\u63d0\u5347\u9ad8\u51c0\u503c\u7528\u6237\u4f7f\u7528\u9891\u6b21\u3002<\/li>\n<\/ul>\n<h4><strong>2. \u4ea7\u54c1\u521b\u65b0\u7b56\u7565<\/strong><\/h4>\n<ul>\n<li><strong>\u91d1\u878d\u79d1\u6280\u670d\u52a1\u77e9\u9635<\/strong>\uff1a\n<ul>\n<li><em>GCredit<\/em>\uff1a\u6388\u4fe1\u7528\u6237\u7a81\u78341000\u4e07\uff0c\u574f\u8d26\u7387\u63a7\u5236\u57283%\u4ee5\u4e0b\uff1b<\/li>\n<li><em>GInsure<\/em>\uff1a\u4fdd\u9669\u6e17\u900f\u7387\u8fbeMAU\u768415%\uff1b<\/li>\n<li><em>GInvest<\/em>\uff08\u57fa\u91d1\u6295\u8d44\uff09AUM\u5e74\u589e\u957f200%\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u793e\u4ea4\u88c2\u53d8\u73a9\u6cd5<\/strong>\uff1a\"GGives\"\u5148\u4eab\u540e\u4ed8\u529f\u80fd\u5e26\u52a8\u5e74\u8f7b\u7528\u6237\u6708\u5747\u4ea4\u6613\u63d0\u534725%\u3002<\/li>\n<\/ul>\n<h4><strong>3. \u4e0b\u6c89\u5e02\u573a\u6e17\u900f<\/strong><\/h4>\n<ul>\n<li><em>\u4ee3\u7406\u7f51\u70b9\u6269\u5f20<\/em>\uff1a\u901a\u8fc7\"GCash Pera Outlets\"\u8986\u76d6\u519c\u6751\u5730\u533a\u8d852.5\u4e07\u4e2a\u793e\u533a\u5c0f\u5e97\uff0c\u89e3\u51b3\u65e0\u94f6\u884c\u8d26\u6237\u4eba\u7fa4\u5145\u503c\u75db\u70b9\uff1b<\/li>\n<li><em>\u65b9\u8a00\u4f18\u5316<\/em>\uff1a\u652f\u6301\u4ed6\u52a0\u7984\u8bed\u3001\u5bbf\u52a1\u8bed\u7b49\u672c\u5730\u8bed\u8a00\u754c\u9762\uff0c\u975e\u5927\u90fd\u4f1a\u533a\u7528\u6237\u5360\u6bd4\u5347\u81f343%\uff082021\u5e74\u4e3a32%\uff09\u3002<\/li>\n<\/ul>\n<hr>\n<h3>\u56db\u3001\u7ade\u4e89\u5bf9\u6bd4\u4e0e\u6311\u6218<\/h3>\n<table>\n<thead>\n<tr>\n<th>\u6307\u6807<\/th>\n<th>GCash<\/th>\n<th>Maya (\u539fPayMaya)<\/th>\n<th>Coins.ph<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>MAU(2023)<\/td>\n<td>4500\u4e07<\/td>\n<td>1200\u4e07<\/td>\n<td>600\u4e07<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u6237\u8986\u76d6\u7387<\/td>\n<td>&gt;80%<\/td>\n<td>&lt;50%<\/td>\n<td>&lt;30%<\/td>\n<\/tr>\n<tr>\n<td>ARPU\u589e\u901f(YoY)<\/td>\n<td>40%\u2191<\/td>\n<td>25%\u2191<\/td>\n<td>15%\u2191<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>&#8211;<strong>\u6838\u5fc3\u4f18\u52bf<\/strong>: Globe\u7535\u4fe1\u751f\u6001\u5bfc\u6d41 + Alipay\u6280\u672f\u8d4b\u80fd<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>&#8211;<strong>\u4e3b\u8981\u5a01\u80c1<\/strong>: Maya\u80cc\u9760PLDT\u96c6\u56e2\u52a0\u901f\u8ffd\u8d76\uff0c2023\u5e74\u63a8\u51fa\u9ad8\u6536\u76ca\u50a8\u84c4\u8d26\u6237\uff086%\u5229\u7387\uff09\u5206\u6d41\u90e8\u5206\u7406\u8d22\u7528\u6237<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr>\n<p>\u4e94\u3001\u672a\u6765\u589e\u957f\u70b9\u9884\u6d4b<\/p>\n<ol>\n<li><strong>\u5f00\u653e\u5e73\u53f0\u6218\u7565<\/strong>: API\u5f00\u653e\u5438\u5f15\u7b2c\u4e09\u65b9\u5f00\u53d1\u8005\uff08\u5f53\u524d\u96c6\u6210APP\u4ec5200+\uff0c\u5bf9\u6bd4\u5370\u5c3cGojek\u8d85800\u4e2a\u670d\u52a1\uff09\uff1b<\/li>\n<li><strong>\u4fe1\u8d37\u4e1a\u52a1\u6df1\u5316<\/strong>: GCredit\u76ee\u6807\u6269\u5927\u81f3\u4e2d\u5c0f\u5fae\u4f01\u4e1a\u8d37\u6b3e\u5e02\u573a\uff1b<\/li>\n<li>Web3\u5e03\u5c40: NFT\u94b1\u5305\u5185\u6d4b\u4e2d,\u6216\u62a2\u5360\u83f2\u5f8b\u5bbe\u52a0\u5bc6\u8d27\u5e01\u652f\u4ed8\u8d5b\u9053\u5148\u673a\u3002<\/li>\n<\/ol>\n<p>\u6570\u636e\u5efa\u8bae: BSP\u9884\u8ba12025\u5e74\u83f2\u6570\u5b57\u652f\u4ed8\u6e17\u900f\u7387\u5c06\u8fbe50%\uff08\u76ee\u524d35%) \uff0cGCash\u82e5\u4fdd\u6301\u73b0\u6709\u589e\u901f\u6709\u671b\u5360\u636e\u5176\u4e2d60%-65%\u4efd\u989d\u3002\uff08\u9700\u8981\u76d1\u63a7\u76d1\u7ba1\u653f\u7b56\u53d8\u5316\u5bf9\u7535\u5b50\u94b1\u5305KYC\u8981\u6c42\u7684\u5f71\u54cd\uff09<\/p>\n<h3><strong>\u516d\u3001\u7528\u6237\u6d3b\u8dc3\u5ea6\u6df1\u5ea6\u89e3\u6790<\/strong><\/h3>\n<h4><strong>1. \u7528\u6237\u5206\u5c42\u4e0e\u884c\u4e3a\u7279\u5f81<\/strong><\/h4>\n<ul>\n<li><strong>\u9ad8\u9891\u7528\u6237\uff08\u6bcf\u54685+\u6b21\u4ea4\u6613\uff09\u5360\u6bd430%<\/strong>\uff1a\n<ul>\n<li><em>\u6838\u5fc3\u7fa4\u4f53<\/em>\uff1a\u5e74\u8f7b\u4e0a\u73ed\u65cf\uff0825-35\u5c81\uff09\u3001\u5c0f\u5fae\u5546\u5bb6\uff1b<\/li>\n<li><em>\u4e3b\u8981\u884c\u4e3a<\/em>\uff1aP2P\u8f6c\u8d26\u3001\u626b\u7801\u8d2d\u7269\u3001\u8bdd\u8d39\u5145\u503c\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u4e2d\u9891\u7528\u6237\uff08\u6bcf\u54681-4\u6b21\uff09\u5360\u6bd445%<\/strong>\uff1a\n<ul>\n<li><em>\u5178\u578b\u573a\u666f<\/em>\uff1a\u8d26\u5355\u652f\u4ed8\uff08\u6c34\u7535\u8d39\uff09\u3001\u653f\u5e9c\u670d\u52a1\u7f34\u8d39\uff1b<\/li>\n<li><em>\u589e\u957f\u6f5c\u529b<\/em>\uff1a\u901a\u8fc7GCredit\/GInvest\u8f6c\u5316\u81f3\u9ad8\u9891\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u4f4e\u9891\u7528\u6237\uff08\u6708\u5747&lt;1\u6b21\uff09\u5360\u6bd425%<\/strong> \uff1a\n<ul>\n<li><em>\u75db\u70b9\u5206\u6790<\/em>\uff1a\u7f3a\u4e4f\u4f7f\u7528\u573a\u666f\u8ba4\u77e5\u6216\u4fe1\u4efb\u5ea6\u4e0d\u8db3\uff0c\u9700\u901a\u8fc7\u4ee3\u7406\u7f51\u70b9\u6559\u80b2\u63d0\u5347\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>2. \u65f6\u6bb5\u4e0e\u5730\u57df\u6d3b\u8dc3\u5dee\u5f02<\/strong><\/h4>\n<p>\ud83d\udcca <strong>\u5cf0\u503c\u4f7f\u7528\u65f6\u95f4<\/strong>:<\/p>\n<ul>\n<li><em>\u65e9\u9ad8\u5cf0(7AM-9AM)<\/em>: P2P\u8f6c\u8d26\uff08\u5de5\u8d44\/\u751f\u6d3b\u8d39\u5206\u53d1\uff09\uff1b<\/li>\n<li><em>\u665a\u9ad8\u5cf0(6PM-8PM)<\/em>: QR\u6d88\u8d39\uff08\u9910\u996e\/\u4fbf\u5229\u5e97\uff09\u3002<br \/>\n\ud83c\udf0d <strong>\u533a\u57df\u5206\u5e03<\/strong>:<br \/>\n|\u5730\u533a|MAU\u5360\u6bd4|\u7279\u8272\u573a\u666f|\u589e\u901f(YoY)|<br \/>\n|&#8212;|&#8212;|&#8212;|&#8212;|<br \/>\n|\u5927\u9a6c\u5c3c\u62c9|38%|\u9ad8\u7aef\u96f6\u552e\u3001\u91d1\u878d\u670d\u52a1|20%\u2191|<br \/>\n|\u7ef4\u8428\u4e9a\u65af|27%|\u6e14\u8239\u71c3\u6cb9\u91c7\u8d2d\u3001\u6c47\u6b3e\u63a5\u6536\u70b9|45%\u2191|<br \/>\n|\u68c9\u5170\u8001\u5c9b|18%\uff5c\u653f\u5e9c\u8865\u8d34\u53d1\u653e\uff5c60%\u2191\uff5c<\/li>\n<\/ul>\n<hr>\n<p>\u4e03\u3001\u98ce\u9669\u4e0e\u6311\u6218<\/p>\n<h4>\ud83d\udd34 <strong>1. \u76d1\u7ba1\u538b\u529b\u5347\u7ea7<\/strong><\/h4>\n<ul>\n<li>BSP\u62df\u5c06\u7535\u5b50\u94b1\u5305\u50a8\u5907\u91d1\u7387\u4ece20\uff05\u63d0\u81f330\uff05\uff0c\u53ef\u80fd\u538b\u7f29GCash\u5229\u606f\u6536\u5165\uff1b<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>GCash\u4f5c\u4e3a\u83f2\u5f8b\u5bbe\u9886\u5148\u7684\u79fb\u52a8\u652f\u4ed8\u5e73\u53f0\uff0c\u5176\u5e02\u573a\u4efd\u989d\u548c\u7528\u6237\u6d3b\u8dc3\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-3362","post","type-post","status-publish","format-standard","hentry","category-32"],"yoast_head":"<!-- This site is optimized with the Yoast 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