What is a white label payment gateway? www.deekpay.com

What is a white label payment gateway?

white labelPayment GatewayAllow companies to accept under their own brandonline payment, and allows businesses to place their logo on their website. With the help of White Label Payment Gateway, after adding the company logo and changing the payment process, the branding of the business will be easily visible.

White Label payment gateways have all the features of traditional payment gateways, such as the ability to accept and process credit card payments in various currencies. White Label gateways take it to the next level, enabling merchants to offer the same services to their customers.

Businesses that run e-commerce websites can use standard payment gateways to collect payments online for all those who use the business's platform to build and host their commercial websites. However, if a business uses a white label gateway, it can allow those customers to pay with a credit card on the e-commerce site they have built. Best of all, the business also gets a small commission on every sale they make.

Recommended Reading:What is a payment gateway?

Benefits of White Label Payment Gateway

White-labelled payment gateways enable companies to provide a payment method for their products or services without having to invest excessive time or resources in creating, testing, developing and releasing them.

Some of the key benefits of white label payment gateways include:

1. Increasing brand awareness

This advantage is particularly evident for businesses that offer multiple complementary third-party services or products. For example, an independent sales organisation reselling a bank's merchant accounts, card terminals and e-commerce platforms. Using a white-labelled or branded payment gateway is one way to increase brand awareness and reach across a wide range of channels.

2. Increasing customer loyalty

For companies with satisfied customers, adding complementary solutions to existing projects will increase customer loyalty. This helps in retaining customers in the long run. Value-added services under one roof are becoming increasingly popular as more and more customers are demanding a single point of contact for a multitude of products and services.

3. Technological advantages

Third-party payment gateways that specialise in white labelling will have the ability to build cutting-edge technologies such as Apple Pay and Android Pay. With direct interfaces and authentication with various acquiring banks, companies can take advantage of convenient technology. Most distributors will be able to include their own brands on the quality list and offer them as their own.

4. Ease of rebranding and redefinition

Payment gateways have to be certified, upgraded, code tested, and systems and processes updated frequently. A simple answer, therefore, is to opt for an already polished and ready-to-sell product that effortlessly brands and promotes the product.

5. Saving time and labour

Creating your own payment gateway may seem like a fantastic idea, but unless the company has done it successfully before, the company owner is likely to be unaware of the time, effort and resources required to create an original product. Additionally, the company must realise that such a system will need to be continually updated and monitored.

6. Shared ownership

If there is a problem with the payment gateway, the company will not be solely responsible for it. Instead, the payment gateway will implement repairs or update services. In addition, the company receives personalised support and submits ideas for service improvements. This allows the company to focus on its daily operations and core products.

Disadvantages of white label payment gateways

1. Expensive

Gateways may be too expensive if white-labelled services are not required.

2. Control

Most white label payment gateways are difficult to modify to suit individual needs. So while technically a business can control it, it may not have much choice in the buying process and how it operates.

3. Reputational damage

By using the gateway as your own and exploiting it, you put your identity and reputation at risk. Any operational difficulties or data breaches can impact a business and potentially expose it to penalties, lawsuits, and other types of punitive actions, so organisations need to take extreme care to maintain 100% PCI compliance and combat fraud.

How to Choose a White Label Payment Gateway

Certain features are unique to the White Label Gateway. For example:

Ensure that the provider sells all of its gateway services, including customer service and fraud protection features, directly to merchants.

Make sure that the company allows businesses to market their services under their own name. If they offer their services to the business's clients but require the business to keep their name and branding, then they are not really a white label gateway.

Make sure the service provider allows customisation. Ideally, the business should be able to personalise logos, checkout pages, URLs, colours, fonts and any other embellishments to align with the business's branding.

Ensure that the basic infrastructure is in place, including its design, functionality and security. Using simple APIs or plug-ins, organisations should be able to simply integrate solutions on behalf of their customers.

In addition, there are a number of features that any payment gateway must have, whether it is white labelled or not.

The following features must be available:

Reputable and reliable. Conforms to the complete PCI DSS standards and add encryption. Supports multiple currencies. Facilitates regular payments. Tools for fraud detection and reduction of chargebacks. 24/7 merchant services. Shopping cart system that complies with the website.

Recommended Reading:Indian Payments Industry Data Security Standard PCI DSS

concluding remarks

White Label Payment Gateway solutions offer numerous advantages to businesses. By outsourcing, businesses can maintain a high level of competence and professionalism. At the end of the day, payments are not a risk worth taking and are best left to the professionals. A good white-labelled payment gateway solution helps in maintaining a high ROI, a solid brand reputation, providing the most creative and efficient payment solutions to customers and much more. Make sure you choose the right business partner.

Atpay - we are a professional provider of payment solutions and have been deeply involved for many years inIndia PaymentsWe have successfully provided payment functions for countless customers at home and abroad. We are fully confident in payment integration and high-risk payment processing, and welcome inquiries and exchanges.