"India Alipay" how much can not help the wall? Once sat on 300 million users, but was sold off by Ali www.deekpay.com

## Indian version of Alipay Paytm meteoric rise: Alibaba "clearance type" exit, the Indian market can still copy the Chinese model? Paytm, India's "Alipay", recently met its Waterloo. On 10th February, PTI reported that Paytm's shares have been heavily reduced, and Alibaba has completely withdrawn from Paytm's business, staging a "liquidation sale". Once a "star project", but now in trouble, which can not help but reflect on why Paytm will go to failure? Paytm's rise: Modi's "abolition of banknotes" brought opportunities Paytm was founded in 2010, initially providing mobile phone recharge and utility bill payment services. 2016, India's Prime Minister Narendra Modi promulgated the "abolition of banknotes", cancellation of the old version of the 500, 1,000 denomination rupee notes, which triggered market confusion. This created a rare business opportunity for Paytm. Due to the shortage of new banknotes, people were forced to turn to electronic payments, Paytm's user base and turnover quickly soared, which became one of the important reasons for Paytm's success. Paytm's shortcoming: the unrepeatable Chinese market Paytm seems to copy the model of Chinese Internet companies, focusing on traffic first and then considering profitability. However, the road is not smooth. Paytm has a different operational logic from Taobao and Alipay, and a much narrower profit model. Paytm lacked deep insights and failed to build a good user experience, and eventually lost out to the competition. Alibaba's global layout: the Indian market dilemma Alibaba's global layout and investment in Paytm. however, competition in the Indian market is fierce and Paytm's market share is constantly being challenged. In addition, India has strengthened its regulation of the Internet and e-commerce market in recent years, which puts Alibaba's development in the Indian market at risk. Indian market: rising instability Uncertainty and risks in the Indian market have increased in recent years.2022 In March, cross-border e-commerce platform Shopee announced its withdrawal from the Indian market. Bloomberg noted that the unpredictability of India's policies may make it less valuable than expected. The Indian market is huge, but there are still many challenges, such as poor digital infrastructure, digital skills shortage, lagging manufacturing technology, etc. Paytm's failure is not only its own problem but also reflects the problems that exist in the Indian market. To succeed in this market, one must truly understand and adapt to the cultural and business environment of the Indian market. Summary: Reasons for Paytm's failure: lack of deep insight, failure to build a good user experience, narrow profit model, fierce competition in the Indian market, and increased regulation. Alibaba's exit: based on the globalisation strategy and the special circumstances of the Indian market. Challenges in the Indian market: rising instability, poor digital infrastructure, digital skills shortage, lagging manufacturing technology, etc. Paytm's meteoric rise is a wake-up call for companies that want to enter the Indian market; only by truly understanding and adapting to the culture and business environment of the Indian market can they succeed in this market.