Why the Indian mobile payment market has yet to see an "Alipay"-level product? :: www.deekpay.com

　　This article discusses the rise of the e-commerce industry in India and the growth potential of mobile payments in the Indian market. Below is an overview of the main points of the article:

　　1. **Background for the rise of e-commerce**: The article points out that the shortcomings of offline retailing (e.g., homogeneous assortment of goods, high prices, and poor quality) have prompted consumers to seek a better shopping experience, which has provided an opportunity for e-commerce to grow.

　　2. **Status of the Indian e-commerce market**: India is a rising e-commerce powerhouse, with a market size of $38 billion in 2016, which is expected to grow to $48-60 billion by 2020.

　　3. **Payment bottleneck**: The Indian e-commerce market relies heavily on cash-on-delivery (COD) due to the low penetration of banks and credit cards, which results in high logistics costs and low payment efficiency.

　　4. **Opportunities for the development of mobile payments**: India has more than 1 billion mobile phone subscribers, which offers a huge potential for the development of mobile payments.

　　5. **Policy support**: The Government of India has introduced several policies to support the growth of mobile payments, including Payment banks and the Bharat Bill Payment Services.

　　6. **Market Players**: The mobile payments market in India already has major payment platforms such as Paytm, Freecharge, Mobikwik, etc., while traditional banks and telecom operators are also actively entering the market.

　　7. **Market Challenges**: Despite ripe conditions, the Indian mobile payment market has yet to see the emergence of a giant like Alipay. The article analyses several areas that need to be broken through, including property security issues, payment application scenarios, user experience and market triggers.

　　8. **Copyright notice**: At the end of the article, readers are reminded that downloading and reproducing the use of their original content is prohibited without the legal authorisation of Zhudao.

　　Overall, the article analyses the current status, growth opportunities and challenges of the Indian mobile payments market in detail, providing readers with comprehensive industry insights.