Global ASO Monthly 丨2023-2 ASO Industry News Collation: Google Search Overhaul, Upcoming Opening of Three-Party Payments in India ...:-www.deekpay.com

标题：Global ASO Monthly丨2023-2 ASO industry news collated: Google search overhaul, the upcoming opening of three-way payments in India ......

With the rapid development of the mobile Internet, the ASO (App Store Optimization) industry is constantly changing. Recently, news such as the Google search overhaul and the upcoming opening of three-way payment in India have triggered the attention of the industry. This article will collate these news to help readers understand the latest developments in the ASO industry.

I. Google Search Overhaul

Recently, Google announced a major adjustment to its search algorithm, aiming to provide users with more accurate and valuable information. The adjustment mainly involves the following aspects:

1. Improve the relevance of search results: Google will pay more attention to the user's search intent to ensure that the search results are highly matched to the user's needs.

2. Optimise the presentation of search results: Google will optimise the presentation of search results to make the information more intuitive and easy to understand.

3. Strengthen the fight against low-quality content: Google will increase the fight against low-quality, repetitive, plagiarised and other content, and improve the exposure of high-quality content.

4. Improving the mobile search experience: Google will optimise mobile search results to improve the user experience.

This search overhaul has had a major impact on the ASO industry. Developers need to pay attention to the changes in Google's search algorithm and adjust their keyword strategy in time to increase the exposure and downloads of their apps in the Google Store.

Second, the Indian market is about to open up to three-party payments

India, as the second most populous country in the world, has a large mobile internet user base. Recently, the Indian government announced that it will open up the three-party payment market and allow third-party payment platforms to operate in the Indian market.

This policy will have the following implications for the ASO industry:

1. Lowering the payment threshold: the introduction of three-party payment platforms will lower the user payment threshold and increase the in-application payment rate.

2. Increase user stickiness: Third-party payment platforms can provide more value-added services to increase users' reliance on the application.

3. Promote market competition: Opening up the three-party payments market will attract more companies to enter the Indian market and intensify market competition.

4. Improve ASO effect: Developers can optimise their app payment strategy and improve ASO effect by cooperating with third-party payment platforms.

In short, the opening of the Indian market to three-way payments will bring new opportunities and challenges to the ASO industry.

III. Conclusion

News such as Google's search overhaul and the opening of the Indian market to three-way payments have had a profound impact on the ASO industry. Developers need to pay attention to the industry dynamics and adjust their strategies in time to cope with the changing market environment. At the same time, the ASO industry will also usher in more innovation and development, providing more opportunities for app developers.

In the context of the increasingly fierce competition in the global ASO industry, China's developers should seize the opportunity to improve their own competitiveness and provide users with a better application experience. Only in this way can we stand invincible in the ASO industry.