How to find the right keywords using Google Adwords Keyword Planner tool:- www.deekpay.com

Whether you're writing a blog, advert or website content, having the right keywords can help your posts appear in search results and attract more readers. This is a strategy that almost all marketers use to increase natural traffic. While finding the right keywords that will make it easy for customers to discover your content may sound a little difficult, the Google AdWords Keyword Planner tool will simplify the process! While there are many other keyword research tools on the market, Google AdWords Keyword Planner seems to be the best! Here are the steps on how to use Google AdWords Keyword Planner.

1. In order to access Google Keyword Planner, you need to set up an account on AdWords. This is free, just like Gmail! You can also sign up through your Gmail account.

Simply enter your email address, click on the verification code and then you can access the Keyword Planner! Please note that in order to access the Keyword Planner, it is not mandatory for you to run an ad campaign.

2. Once logged in, click on "Tools and Settings" at the top of the page, located on the right-hand side of the page.

Then click on "Keyword Planner".

3. You will see two boxes - "Discover New Keywords" and "Get Search Volume and Predictions". Click on "Discover New Keywords".

4. Enter keywords that are relevant to your business. This could be what you think your customers or target audience will be searching for, or words that best describe your business!

According to the data, 50% search queries are four words or longer, i.e. long-tail keywords. Therefore, you should enter 2-4 keywords to see how the keywords perform on Google.

In addition, you can get keyword ideas with the help of Google.

Search for keywords related to your business and see what other terms Google suggests.

You can also check the "Related Searches" at the bottom of the page.

5. Know the keywords that people search for and enter them into the Keyword Planner.

Enter your keywords and click "Start".

6. You will be taken to a page as shown below:

At the very top of the page you will find four options which you can change if required. These options include location, language, search network and time period.

Location: This is the country where your target audience is located.

Language: This is the language in which you choose to view the information.

For example, if you are located in the United States and will be marketing there, you can choose United States as the location and English as the language.

Search network: This gives you the opportunity to choose between "Google" and "Google and search partners".

The last option is to set the time period for which you want results. It provides you with the opportunity to learn about specific keywords within a specific time frame.

Understand the following terms before choosing the right keywords.

Average monthly search volume

Next, you will see the "Average Monthly Searches" for the keyword you entered. As the name suggests, in this section you will find the number of searches for the focus keyword and its variants in the location, search network and time period of your choice. Basically, it shows the popularity of the keyword and its related terms.

If you click on "average monthly searches" again, you will find keywords with lower search volumes.

competitiveness

Next to "Average Monthly Searches" is "Competition". Competition tells you how much competition there is for advertising in your chosen location and search network.

Don't mistake "competition" for the competitiveness of your keywords in Google's organic search results.

Competition may be high, low or medium.

How to choose the right keywords

After getting to the page containing all the keywords and variants, deciding on the most appropriate keywords can be a bit tricky. However, the following steps may help you decide!

Choose keywords with the highest average monthly search volume.

Often, "high competition" is better.

Low competition keywords are easier to rank for.

Bonus tip: Compare your keywords

If you're still torn between two keywords, you can compare them in the Google Adwords Keyword Planner. Enter the keyword next to the first keyword and click "Get Results".

Google Ads will show a comparison between the two keywords.

reach a verdict

Now that you know how easy it is to do keyword research with Keyword Planner, use it to find the right keywords for any form of online content. However, using the right keywords is only part of good search engine optimisation (SEO)! Make sure you have a solid marketing strategy in place to convert all your leads into paying customers.

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