Social media analytics to power your online business:- www.deekpay.com

In 2014, Narendra Modi's campaign was undoubtedly the most remarkable and well-respected of India's social media marketing cases. He had over 12 million community members on Facebook and over 3.5 million followers on Twitter. This breakthrough in social media analytics shows that social media is powerful beyond imagination!

Social media is more than just a platform to publish, distribute and consume global news or current trends. Analysing and understanding your content is just as important as understanding your audience, which is essential to optimising your core objectives (raising awareness, increasing followers or likes, doubling your philanthropy, attracting more customers, creating videos or images that go viral, etc.).

The following infographic shows some interesting social media analyses and reasons why we should take social media seriously and invest in it today.

Many organisations, businesses and services have been greatly recognised and empowered by social media. For example, Lifebuoy's 'Help a Child Live Past 5' social media campaign has garnered a lot of attention and attracted millions of people to the cause of prolonging the lives of rural children. So, let's dive into the key components of social media analytics that you should know about.

Components of social media analytics

punch

Remember when Facebook first launched and what you were most concerned about on your profile:

The number of likes on the photo

Exhaustive "friends" list?

PayUmoney Instagram account

Attracting fans and followers to your business is the first step in building a community. Once people take this step, you'll get to know them better, which will help you fine-tune posts or interactions and communication with them. While the number of followers and likes is an important metric to measure, it's only the first step.

Knowing people is not complete; you also need to know where they come from and who they are. Geographic location and demographic information also play a key role in determining your reach. Considering Mr Modi's case above, he did use social media effectively to reach out to the youth in the big cities. But to reach out to the hinterland of the country, he personally visited places like Varanasi to engage with the local people.

interactivity

Engagement is about how you maintain your followers or likes. It includes:

Likes/Hearts/Favourites

commentaries

tab (of a window) (computing)

Facebook Business Page Insights

Engagement basically refers to the exact number of users who accept and agree with your content. Many a times, you may receive hundreds of likes within minutes of publishing a post while some posts may go unnoticed at all. Keeping an eye on the content and the response pattern is a must.

proliferate

Proliferation actually refers to the virality of your social media content. This includes the number of retweets and shares. This metric shows how many people are receiving your message and by sharing your content, they are furthering their interaction with your business.

convert

Last but not least, the number of people who actually buy your services or products after reaching out to a relevant audience, properly interacting with them and getting them to share your content. Conversions are closely related to interactions, where your audience absorbs the content you post on your social media channels.

Top 5 Social Media Analytics Tools:

To simplify the process of analysing your social media profiles, here are some great tools to keep an eye on:

HootSuite

Sprout Social

Tweet Deck

Crowd Booster

Social Flow

These tools are not only used to track your social media performance but also help you create, schedule and distribute content across various channels. Visit their official websites for more details.

Social media is a platform for building a good network of connections with your supporters, and social media analytics can help you understand the success rate of this goal. To learn more about expanding your online presence, follow the PayUmoney blog.