Content marketing trends for 2020: five strategies you should try:- www.deekpay.com

In multi-channel marketing of branded products or services, content is always king. It is a key factor in expanding reach, visibility and brand awareness. Your online business needs to deliver content in the most relevant way to attract new audiences and nurture your existing customer base. This helps your online business drive sales and engage users.

Although content marketing is constantly changing and evolving in many aspects of how it interacts with users, it remains the most important driver of SEO and Google's algorithms.

After working in the content marketing field for many years, I have delved into the latest content marketing trends. I've compiled my own unique perspective to highlight the trends you should try in content marketing to get the desired results.

Here are a few trends that will revolutionise the way marketers develop their content marketing strategies:

Content Marketing Trends for 2020

1. Annual strategy

A formal and organised content marketing strategy will replace the secondary content. As I've grown in content marketing, I've come to the conclusion that a formal 12-month or annual strategy will document your content marketing plan in a more accountable way. It includes topics, themes, vision, audience, and your business goals.

"Developing an annual strategy in content marketing can help you increase content production without sacrificing quality."

When planning your strategy, don't forget to include all the basic needs. You need to cover every angle regarding why and how you market content. Review your analytics and compare them to strategies implemented in the past.

2. Enhancing relevant content

The number of audiences seeking relevant content is growing every day. Users are now consuming content that fulfils their needs as much as possible. Many reports indicate that numerous businesses will invest their efforts in promoting content on various platforms.

This means you need to activate every relevant channel where you can interact with your audience. This includes activating your own company blog, such as the PayU blog. Keep your content relevant by consistently posting about key topics that your users are discussing.

3. Value proposition

Your value proposition is the unique selling point of your product or service to your potential audience. It is one of the most important factors that differentiates your online business from others. Clearly communicate the experience your brand offers for each product or service.

You must clearly communicate the purpose behind your product or service and how it benefits the user. Tell consumers how you solve their problems and what makes your online presence unique and valuable.

Define the following elements for your content marketing team so they can best generate value propositions:

business objective

target audience

demand from the masses

4. Video content

We all know that video continues to dominate online search queries. Therefore, it is vital for you to convert your content to video. Video marketing engages users more effectively than articles or blogs. Adding video to your website will undoubtedly increase your conversion rate.

Video content also enhances user trust and builds long-term relationships with interactive online businesses. Videos increase the amount of time visitors stay on your site, which improves your site's performance in the eyes of Google. You are more likely to rank high on search engines if you have videos embedded on your landing pages.

5. Increasing the content of e-mails

Email marketing is still the most commonly consumed content marketing platform by consumers worldwide. It is easy to access and allows your online business to target a segmented, targeted audience. Email marketing is a great way to market your content in 2020. Optimise your mailing lists to make them more targeted. Consider testing your subject lines to increase open rates.

When it comes to conversions, there is no more powerful platform than email. The average click-through rate for emails is about 21 TP3T, while the average click-through rate from tweets is about 0.51 TP3T. this makes emails a 6x more effective medium for engaging with your audience.

As we have witnessed with content marketing over the past few years, 2020 will undoubtedly bring exciting times. The trends mentioned above will undoubtedly add depth to your content marketing plans and bring richness to the experiences you incorporate to keep your users engaged.