Google Analytics is a powerful tool for tracking and analysing website traffic and user behaviour. Here are 15 important web metrics you should monitor to gain insights into your website's performance: - www.deekpay.com

Want to track your website users and their activity, while thinking about how to improve your online presence and increase sales? It's important to make the most of a powerful tool called Google Analytics.

Let's understand the most important metrics in Website Google Analytics with a simple and practical example: let's say you have an online shop for displaying and selling customised gifts. To better understand your business, reach and users, you need to use Website Google Analytics.

Before diving into the 15 top web metrics on Google Analytics for your website, it's important to create your Google Analytics account and lay the groundwork.

1. Google Analytics for websites: a real-time overview

As the name suggests, this metric is a report that reflects the presence and activity of users on the site. In this metric, you can get a comprehensive view of the users:

How many users are active on your site?

What equipment do they use?

Which page is being viewed?

Where did they come from?

Their page view timeline, etc.

Real-time reporting provides you with real-time, minute-by-minute insights into user activity on your website. Real-time overview metrics are important for analysing websites on Google as it helps you understand your audience better.

2. Real-time traffic sources

In addition to tracking real-time overviews, it's also important to produce reports and monitor real-time traffic on your website. This metric can help you monitor which channel users are coming to your site through.

Using the example above, you decided to run personalised gift ads on Facebook and Google. You ended the advert with a clickable button that redirects the user to your website. Here, a real-time overview helps you know when, where and on what device the user visited. And the website Google Analytics traffic source metrics help you list separately the Facebook and Google users who are currently viewing your website.

3. Demographic overview

This Google website metric can be easily found on the left-hand side, under the "Audience" tab, and provides accurate information about the age and gender of your users. Considering the example above, these two user elements seem important for gaining insight into your products - and whether they are being used by your target audience.

Please note: To better analyse the report, don't forget to browse and set your preferred analysis date in the top right corner.

4. Overview of interests

This metric is very interesting because it provides customised insights about the users who visit your site and categorises them according to interest categories. If the largest number of users come from the education or shopping categories, then they will have a high percentage of activity and rank at the top. The report extracts user interests based on their professional preferences: financial services, shoppers, telecoms, education, and so on. Knowing these preferences can help you easily determine what type of interests users are coming from, and you can create products primarily for them.

5. New and returning users

New Users: Users who visit your website for the first time are called new users. They are people who learn about your website for the first time and decide to browse to get information.

Returning Users: Users who visit your website multiple times are returning users. They learn about your website, products and services