GPAY Payment Gateway: quick insights for onfluence marketing

Influence is an integral part of our human life. Think back to when you were a child, if you wanted a toy you would first try to convince your mother of its value, and if you failed you would probably go to your father. When your father agreed with you, he would continue to convince your mother and eventually that toy would be yours! In the process, your father influenced your mother's initial decision, which in turn worked in your favour. Marketers have been using influencer marketing for a long time, but it's only now with so many influential personalities popping up on social media channels that this tactic is really gaining traction.

Who are the influencers?

They are ordinary people with the ability to influence a specific category of people to buy a specific product or follow a certain trend.Social media channels such as Instagram, Facebook, Twitter and Pinterest are their centrepiece and vehicle to fame.

Influencers should not be confused with celebrity endorsements.

For example, Gia's Instagram account is full of the latest trends in the fashion and beauty world. She has 1.3k followers because her content and interests attract people and they like what Gia posts. Her fans want to know what Gia is doing, where she's going, etc. This makes Gia an outstanding influencer among those 1.3k followers.

In the above example, Gia is neither a celebrity nor a purposeful influencer. She is simply posting her thoughts and her followers love the content, hence her community of followers continues to grow.

What is influencer marketing?

Today, as the world becomes more social, marketers want to reach their audience on the best possible channel, time and place. A recent report states that over 180 million people are currently actively using social media. Marketers want to target these people, mainly millennials, by using influencer marketing to target them as consumers.

Marketers often work with social media influencers to promote their brands and products for specific projects or time periods (depending on their popularity and influence among their followers).

How do you choose the perfect influencer?

Here, the fate of your brand will largely depend on the personality associated with it. There is no need to choose a highly popular influencer. Instead, one should look for the next generation of leaders, as their loyalty will be entirely yours. Therefore, it is advisable to choose someone with the following characteristics:

Rich content: content is king! People become influencers because they smell originality and quality in the content others present. What one person says and does has a huge impact on others. People who can say and practice what your brand strongly advocates are the real deal!

High reach: If content is not being read, it means it is not being consumed well! It's necessary to understand the influencer's connections and position within the target community. They won't necessarily take your brand everywhere, but it's your responsibility to help influencers expand their networks.

Relationships: can you connect influencers to your brand? What kind of relationship do you want with your audience? Is the influencer engaging enough with their/her fans or likers?

Marketing Tools

There are a number of ways to help you find quality influencers online. These tools include Cision, Buzzsumo and Onalytica.

Influencer marketing is not a new technique due to the subconscious control of our minds by external influences. In fact, this form of marketing is more successful than traditional advertising and other forms of marketing simply because of its influence and impact on your target audience.