What payment apps are young Thais using?

Payment apps commonly used by young Thais are mainly categorised into local and international brands, here are some of the most popular ones at the moment:

1. Mainstream local payment platforms

  • PromptPay

    • specificities: Instant money transfer system launched by the Bank of Thailand, where money can be transferred via mobile phone number or ID number (bank account binding is required).zero handling fee.
    • popularity: Supported by almost all Thai banks, it is the preferred choice for small daily transfers.

  • TrueMoney Wallet

    • contexts: Part of Ascend Money, an Ant Group investment.
    • functionality: Charging phone bills, paying utility bills, code payment (widely accepted at 7-11 and other convenience stores), cross-border remittance (supports Myanmar, Cambodia, etc.).
    • user group: High usage by young people and unbanked groups.

  • Rabbit LINE Pay

    • contexts: LINE launched in partnership with a local financial group.
    • cutting edge*:
      - Strong social attributes (deep integration with LINE App);
      - Commonly used for BTS LRT ticketing, chain restaurants (e.g. McDonald's), online shopping;
      - Discount vouchers and cashback are frequently offered.

2. International/regional e-purse

  • GrabPay (from Singapore)
    - Bundled with taxi app Grab, it covers food and beverage takeaways and offline merchant payments;
    - Suitable for users who are used to the "Super App" mode.

  • ShopeePay (part of the Sea Group)
    - Relying on the e-commerce platform Shopee, it focuses on online shopping cashback;
    - Offline partner merchants are small but growing fast.

3. Other additions

- QR Code Popularity

Merchants in Thailand generally support the "Thai QR" standard (powered by PromptPay), which allows different wallets to scan codes to pay each other.

-Cash still accounts for a certain percentage

Despite the rapid growth of electronic payments, night markets and stalls are still dominated by cash.

If you need more specific scenario suggestions (e.g. travel payment or online shopping), you can further specify the needs Oh!

The Good! Since you want to get a deeper understanding of the payment habits and related scenarios of young people in Thailand, I can further expand the analysis in the following directions. Just choose any of the following sections according to your needs:

1. Segmentation of scenarios: what are the payments for different types of consumption?

  • Offline daily consumption(convenience stores, milk tea shops, night markets)

    • 7-11/Family: TrueMoney Wallet, Rabbit LINE Pay (sweep-based).
    • Night markets/roadside stalls: Cash still accounts for more than 70%, but some stalls are starting to post "PromptPay QR code".

  • Transport

    • BTS/MRT: Rabbit Card (physical card) or Rabbit LINE Pay (electronic card).
    • Taxi: Grab tied credit card or GrabPay balance.

  • Online Shopping

    • Lazada/Shopee: platform's own payment (e.g. ShopeePay) or bank transfer + PromptPay.
    • Facebook/Instagram Shops: usually ask for a screenshot confirmation of the PromptPay transfer.

2. How do "social attributes" affect payment choices?

Young Thai people favour LINE and TikTok as a result:

  • LINE Ecology: Rabbit LINE Pay allows you to receive money and send red packets directly from the chat window AA.
  • TikTok bandwagon: KOL promotions often come with TrueMoney recharge coupon codes to stimulate impulse spending by fans.

3. Hidden pain points in cross-border payments

Although TrueMoney supports money transfers from neighbouring countries, the actual experience:
- High fees (e.g. about 5% to Cambodia);
- The slow arrival of funds (1 working day) means that young labourers prefer to use underground banks.

What specific part do you need me to expand on? Or are there other details you'd like to know? (e.g. security comparisons, credit card usage, etc.)