PhonePe launches Indu Apptore: a gaming disruptor for India's digital journeywww.deekpay.com

## Indian mobile payments giant PhonePe launches Indus Appstore to challenge the existing landscape! New Delhi, India, 23 February 2024 - PhonePe, India's leading mobile payments platform, today announced the launch of its new app shop, Indus Appstore, in India's capital city, New Delhi, with the aim of providing a more localised and competitive mobile app experience for Indian users. Breaking with tradition, Indus Appstore targets the Indian digital ecosystem India has become the world's largest mobile app download market, and the launch of Indus Appstore marks PhonePe's entry into the Indian mobile app shop space and its commitment to creating a more open, competitive and inclusive digital ecosystem. Highlights of Indus Appstore. Broad reach: offers over 200,000 mobile apps and games for download across 45 different categories. Multi-language support: Provides search function in 12 Indian languages, covering 95% Indian users. Innovative Search: A new and more engaging app search experience with short video search mode. Flexible Payments: Developers can choose any third-party payment gateway for in-app billing, and Indus Appstore does not charge any commission for those who choose an external payment gateway, which is the first of its kind in the world. Developer Friendly: Offers one year of free on-shelf service and will be launching its own in-app billing and catalogue solution in the future, which developers can choose whether to adopt or not. Echoing the demands of the Indian startup ecosystem The launch of Indus Appstore comes at a time when the Indian startup ecosystem is calling for greater competition in the mobile app shop space," said Sameer Nigam, CEO and Founder of PhonePe, "Indus Appstore aims to challenge the existing landscape and usher in a new era of healthy competition in the mobile app market. in the mobile app market and drive a more inclusive and vibrant Indian digital ecosystem. We are committed to building a truly inclusive digital ecosystem that provides a home away from home experience for every Indian user." Conclusion. The launch of Indus Appstore will undoubtedly bring new vigour to India's digital ecosystem and provide users with more choices, further fuelling the prosperity of the Indian mobile app market. Let's wait and see how Indus Appstore will change the mobile app market landscape in India in the future.