Is India's "cashless society" reliable? Borrowing "abolition of the storm" forced the payment revolution www.deekpay.com
## India's 'cashless society': will Modi's 'heartfelt message' work?
India's Prime Minister Narendra Modi called on young people in a recent radio programme to promote digital payments, with the intention of creating a "cashless society". This idea triggered a heated debate, some people are optimistic that the "abolition of banknotes storm" has changed the way of payment, the huge number of young people and the hot smartphone market are advantages. But more analyses believe that India's financial digital reform has been "on the road", subjective and objective conditions are not mature, to achieve "bend the road to overtake" is premature.
Modi's "cashless society" concept is not empty. In recent years, the Indian government to promote "inclusive" financial programmes, including for 150 million people to open accounts plan, aimed at improving the coverage of financial services, promote the healthy development of the national economy, and curb corruption. The rapid rise of companies such as Paytm, a mobile payments platform, and the significant increase in the number of users as a result of the "demonetisation campaign" are testament to the potential of digital payments.
However, India's tradition of "cash is king" is deeply entrenched, with more than half of the population living in rural areas and a lack of internet users, let alone a smartphone in every hand. In addition, practical barriers such as insufficient card terminals, weak network infrastructure and information security issues are also hindering the spread of digital finance.
"It's not a matter of perception, it's mainly poverty", some industry insiders pointed out that most of the European, American and Chinese digital financial service experiences cannot be directly copied to India, and need to be adapted to the local situation. For example, the cost problem of code-sweeping payment and the consumption demand of non-smartphone users are all testing the promotion of digital finance.
The Indian government is actively promoting the opening of mobile phone payment banks, and support the development of mobile payment platforms, trying to overcome the practical difficulties. However, in order to truly realise a "cashless society", it is still necessary for the government, enterprises and the public to work together to build a perfect payment system and improve the quality of digital financial services, so as to make "cashless" a reality.
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