Facebook & Moby Dick Goes to Sea's "White Paper on Strategies for Getting Started in the Indian Market" Explained (with download link):- www.deekpay.com

　　On 16 April, at the 2019 China-India Internet Conference hosted by Beluga Overseas, Facebook, in conjunction with Beluga Overseas, released the White Paper on Indian Market Entry Strategies, detailing the latest situation of the Indian mobile network and application market. The following is the interpretation of the main content of the whitepaper:

　　### I. The Indian Internet market

　　#### 1. India's Population and Economy

　　- India has a large population and is expected to overtake China as the world's most populous country by 2025.

　　- Economically, India's GDP was $2.6 trillion in 2017, making it the sixth largest economy in the world.

　　- India's urbanisation, though slow, is projected to reach 36.21 TP3T by 2025, and the growth in consumer spending among the middle-income and above classes will propel India to become the third largest consumer market in the world.

　　##### 2. Indian Internet market

　　- India has over 560 million internet users with a penetration rate of 41.81 TP3T, of which 388 million are 4G users.

　　- With 337 million smartphone users and 438 million feature phone users, Xiaomi leads the smartphone market in India.

　　- Indian users allocate 88% of their online time to mobile apps, favouring socialising and watching videos the most.

　　#### 3. VC ecosystem and hot tracks

　　- In 2018, Indian startups closed over $7bn in PE&VC funding, mainly in local life services, travel & hospitality, and B2C.

　　- The number of unicorn companies in India has grown from 10 in 2017 to 20 by early 2019, mainly in the e-commerce and consumer sectors.

　　##### 4. Chinese Internet Companies Going Overseas to India

　　- Chinese companies going overseas have a relative advantage in the tools, short-video social networking, video chat, live streaming, e-commerce, games and other tracks.

　　- Overseas enterprises face problems in India such as content audit, low ROI, low customer unit price, unfriendly policies, etc., and take the way of investing in local enterprises or cooperation to enter the market.

　　### II. Facebook Placement and Realisation

　　##### 1. Facebook Placement

　　- Facebook shared the latest data about Facebook Matrix products and helped developers build outbound marketing strategies from the perspectives of material creativity, user targeting, bidding and exposure optimisation.

　　#### 2. Facebook Realisation

　　- With the growth of the mobile app industry, global in-game advertising revenue is expected to reach $6.9 billion in 2019, growing 97% in 5 years.

　　- Facebook Audience Network continues to optimise and innovate the advertising experience and formats to help developers increase the value of their apps and achieve efficient cash flow.

　　- Facebook has introduced an incentivised video ad format that offers users rewards to motivate them to watch videos and allows them to choose from two incentivised ads.

　　The whitepaper provides more detailed information and case studies, interested readers can follow the beluga sea, reply to the keyword "India white paper" to download the full version.