How to optimise your Facebook ads:- www.deekpay.com

Facebook advertising makes it easier for your online business to reach the consumers that really matter. Even on mobile, it makes it easy for consumers to submit their contact information or purchase your products or services. This ensures that your money is spent wisely while achieving conversions.

Conversions can be from filling out lead generation information forms, making phone calls, purchasing your products, or boosting brand interaction through page likes, comments, and shares. Making Facebook ad placements and optimising them can be highly profitable for your online business. But at the same time, it requires constantly creating new methods.

In this article, we will guide you on how to optimise your Facebook ads to increase conversions. We present some of the most prominent steps that will help you optimise your Facebook account according to your business goals.

Install the Facebook pixel on your website

The first step in tracking the performance of your Facebook ads is to install the FB pixel on your website. It can help you figure out which ads are successful. With the pixel, you can also track the behaviour of consumers who interact with your website. You will know which ads are converting the most, so you can optimise other ad groups accordingly.

A/B test method

A/B testing is a way to find out which elements work best with your target audience. It helps you compare the performance of two different adverts in the same campaign. It is one of the most important methods of Facebook ad optimisation. It involves testing images, headlines, ad copy, demographic information and headlines to identify the best performing ads.

Unless you have multiple ad campaigns, it can be difficult to predict which ones will work for you. But with Facebook's A/B testing, you can quickly test multiple ad groups and their respective target audiences.

We recommend that you invest in campaigns that convert well and have a low cost per sale.

Ad Targeting Optimisation

Facebook's demographic information has been vastly improved, dramatically changing the way ads are targeted. Once you've created the perfect advert, the next step is to find the perfect audience. Imagine the results you'll get when an advert related to free payment gateways is shown to a student. By identifying your target audience and filtering them by the following criteria, you can reach millions of users worldwide:

- geographical location

- gender

- interest

- age

- Purchasing behaviour

- Educational background

- Customising the audience

Use Facebook Custom Audiences to select audiences that could be your potential customers. It helps you filter audience groups based on gender, geographic location, interests and behaviour. If you find that ads targeting specific groups of people are performing well, you can easily identify their behaviours and interests.Facebook allows you to reach these groups by building similar audiences. You can create similar audiences in Facebook's Ads Manager or Power Editor.

You can reach similar people who have shown interest in your product or service. This will help you expand your audience base and get better conversions.

Beyond Conversion

"Consider the CPM of each target audience, increase CPC and maximise ad spend on lower CPM audiences"

CPM directly affects your CPC

Ignoring it may increase CPA

Design Positioning Optimisation

"Before optimising a FB ad, make sure it reaches at least 1,500 people"

- Identifying audience behaviour

- Providing a value proposition

- Relevance of the advert to the landing page

Facebook optimisation is an ongoing process. Keep experimenting with your FB ad account to get the best conversions for your online business. Also read our blog post, "How to Optimise Your Google AdWords".