How to Grow a Successful Business on Instagram -:- www.deekpay.com

Are you thinking about how to make money on Instagram? Have you considered Instagram sponsorships and paid partnerships?

Good news: millions of small businesses, startups and freelancers are successfully using Instagram to sell their products and services. Whether it's crafts, botanical table cards, wedding merchandise or custom hand-painted stationery, businesses of all kinds are growing their audience by sharing their stories.

The truth is, there really are simple and easy ways to achieve great success. Here are three broad ways to get started for you to consider. If you have a working laptop and a stable internet connection, then you are ready to get started.

But before that, let's take a brief look at why Instagram is a powerful force to be reckoned with.

1. Instagram: the world's best platform 2. creating a business account 3. advertising on Instagram 4. engaging with influencers

Instagram: the world's best platform

No joke. It's not Facebook, it's not YouTube, it's not even Twitter or Snapchat. in fact, Instagram is the most profitable social media platform in the world.

Instagram is better than Facebook in engagement metrics. it is more popular than YouTube in influencer marketing. Moreover, Instagram supports multiple content formats as compared to YouTube.Instagram has posts, brand stories, promotional posts, IGTV videos, testimonials, live videos, etc. Even as a news source, Instagram is ahead of Twitter.What's more, advertisers and marketers are still more convinced of Instagram's reach and influence when comparing it to the emerging Snapchat.

Let's take a look at some lesser known data points as well.

Unlike other platforms, the gender ratio on Instagram is 51% for women and 49% for men, making Instagram the ideal fertile ground for selling the most diverse products and services.

What else? Unlike other platforms, two-thirds of people here interact with brands. Even more impressive, a whopping 90% of users follow at least one business account, while two-thirds of visits come from non-followers.

Considering that millions of business accounts are dormant, with basic planning and a few small initiatives, you can quickly expand your reach in a matter of months or even weeks.

Let's take a look at three musketeers of the Instagram world that will help you increase more interactions, drive more traffic, and spur more sales.

Create a business account

It seems so simple, right? Wrong! By not setting up and optimising their business accounts, business owners score lower and are unable to get ads approved or run ads the way they want. They can't access analytics nor can they add links or tag products in their stories. Worse, they can't even schedule or boost posts.

Opening a new business account or switching from a personal account to a business account is easy. Simply visit your account settings, switch to Professional Accounts, select Business Accounts, choose your business type, and you're done. The best part? It's free. How to advertise and promote.

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Associate Instagram business accounts with Facebook or vice versa for easy ad management. Managing multiple Instagram accounts under one brand helps serve segmented product lines, geographic areas, etc.

Advertising on Instagram

Now you can get the likes, comments and interactions you want. Boost any post. Choose your audience. Allocate your budget. Add links, clickable buttons, table of contents, photos as needed. Then schedule and publish. It's that simple. Your ads will appear in user dynamics, stories, and short films. The advanced ad tool offers a selection of ad formats to help you easily solve your design challenges. It also helps you track the performance of your campaigns.

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Have two adverts from designers? Not sure which one will bring in more sales? Use Instagram's free tools to test which advert performs better. Control the advert, budget, design and text at any time, even if the campaign has already started. If the advert is performing well, you can extend it, or pause it if it's not.

Interaction with influencers

Instagram and influencers are inextricably linked. While celebrities and large-scale influencers attract a lot of attention, their return on cost is often unsatisfactory. However, thanks to Instagram's supportive "creator" policy, small and micro-influencers are able to generate high engagement and conversions. Small businesses of all kinds love them.

Small businesses can't afford top influencers like Virat Kohli or Deepika Padukone. Today, even pouring millions into a celebrity influencer doesn't guarantee results, and there can be issues with product personalities clashing or the influencer overshadowing the brand. Thank goodness top influencers don't promote everything.

Unlike traditional ad placements, sponsored placements are more organic, more credible and score higher on engagement metrics. Sponsored posts fit well across all content features on Reels, Stories, Messenger or IGTV.

While influencer compensation varies, here's a rough estimate. According to a report by NDTV, an average micro-influencer with 5,000 followers and 25 sponsored posts per year can earn Rs 50,000 per year.

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Should you invest in influencer marketing? Considering that content creation requires time, labour, skills and production costs, you can start with small and micro influencers. How about Rs. 5000 for a post? Segmented, friendly and approachable voices build a strong and intimate relationship with their fans. By engaging with them, SMEs can make the most of their precious budget.

reach a verdict

With over 1 billion users and 200 million business users, Instagram is the most influential medium of our generation. By doing business on Instagram, merchants, freelancers, startups, SMEs can explore endless opportunities. To make your influence felt and help you make money fast, we've rounded up three top strategies for you.