Seven digital marketing trends to watch in 2019:- www.deekpay.com

2018 is not over yet, but 2019 is just around the corner! As marketers or business owners, we always plan our marketing strategies in advance. From a macro perspective, digital marketing trends may look similar. But when you take a closer look, you'll see millions of tiny but important channels and pathways becoming new trends every day.

In this post, we'll dive into the digital marketing trends that will be especially critical for small businesses in 2019, and introduce some essential apps, technologies, and tools to help you stand out from the rest.

Let's now learn about the digital marketing trends for 2019!

1. Search engine optimisation (SEO)

When it comes to SEO, you may find this article tedious, but hold on. 2018 may have given you an insight into SEO, but you may not be aware of a technique called the Smart Magnet Method (SMM).

The SMM method takes the hard work out of finding long-tail keywords and instead makes clever use of keywords from Google AdWords!

This approach avoids the risk of wrong keyword selection and thus improves rankings. Below is an example of a simple SMM application:

I write a blog for PayUmoney. Depending on my weekly blog topic, I will follow these steps to use SMM:

Turn on incognito mode in your browser.

Enter the topic I intend to search for. For example: best payment gateway

I'm sure Google or other search engines reflect that the top search results will be "adverts"

I'll choose the most common words in these adverts

I will be writing my highly optimised blog using this keyword. And then great job!

In addition to the Smart Magnet method, there are a number of SEO best practices that will continue to be effective for the next three years! Check out these SEO best practices now.

In order to always stay on top of your SEO, it would be beneficial to use tools such as Semrush, Grammarly, Uber Suggest or Google Keyword Planner.

2. Artificial intelligence

"Okay, Google, call Mum."

"Siri, I'm bored, what should I do?"

"Alexa, play a happy song."

Wait, countless automated chatbots and voice messages are working for you.

Artificial Intelligence (AI) and Machine Learning are the next generation technologies that the world is watching.

AI is not just about chatbots and voice messaging, it is closely related to automation. Today, AI is also widely used in marketing.

Before you contact an Amazon customer service representative directly, you'll probably talk to a bot first. Most large and small businesses use the same process.

AI makes human work easy and efficient. Here are some benchmarks of AI tools that companies can look at and implement.

3. Mobile marketing

"If your plan doesn't include mobile, then your plan isn't complete" -- Wendy Clark, Coca-Cola

Mobile has been hailed as the new age of television. Today, 80% of Internet users own a smartphone. Mobile web traffic accounts for 48.2% of total global online traffic.

Marketers are racing to the attack on app notifications, push notifications, mobile ads, pop-ups, and many other marketing tactics. Everything that was once done only on desktop computers has now moved to 6-7 inch handheld devices.

In this digital age, mobile marketing is disrupting the way people interact with brands. Therefore, it is imperative to plan your mobile marketing strategy in a very precise and step-by-step format!

Some useful tools for efficient marketing on mobile devices include Clevertap, AdMob and your favourite social media.

4. Video marketing

The videos are quick to watch, easy to understand and creative.

While video marketing has been a game changer in the past, it's only now really getting the attention it deserves!

Digital marketing trends for 2019 would not be complete without mentioning video marketing as a key game changer in any marketing strategy. As a vivid example, we tripled registrations and blog views after we started producing and distributing videos.

Explore the top trends in video content marketing.

Social media is a great channel for video content to go viral. You can find a variety of video creation tools online, including Powtoons, Animoto, and a simple iMovies can skyrocket your traffic!

5. Influencer marketing

Influencers don't just influence others, they can elevate a brand 10 levels higher through their presence! Whether you're a fashion brand or a tech brand, you can find influencers in your area of business.

A recent report states that over 1.8 billion people are currently actively using social media. As a business, you must take advantage of influencer marketing, which can be a channel for hyper-precisely targeting your audience.

Find an effective way to quickly dive into successful influencer marketing for fruitful results in a short period of time.

There are a number of ways to help you find quality influencers online. These tools include Cision, Buzzsumo and Onalytica.

6. Community marketing

Communities like Quora, Reddit, StartupByte, Facebook, etc. are your goldmine! These communities with similar mindsets and interests are where you can easily reach your core target audience.

Reach more people at once by posting all the important and crucial content in these communities. Community marketing actually means that you can sit in one place and interact with people all over the world in just one hour.

Create a community where people look forward to seeing what content you'll put out next. Keep the community diverse in content and always vibrant to attract more engagement.

7. Pencil generation

Almost every website you visit these days asks for your name and email when you log in, or entices you to buy their product via an exit intent when you leave. What is this?

Lead generation may feel annoying at first, but when you dig deeper, you will see the importance it entails. Lead generation is a very important aspect of digital marketing. This is because it has a huge potential to capture leads after they have been generated.

The beginner's guide to B2B lead generation is here!

Lead generation, capture, nurturing and conversion is a complete process. Once you've captured your ideal leads, it's up to you to nurture them to eventually use your product, depending on your intentions.

For example, if you visit the PayUmoney blog homepage, you'll see a succinct form asking for your email. That's it. Once you've filled in the details, we'll nurture you with useful and customised content to help your online business flourish.

Our intention is to provide you with healthy and customised content that is relevant to your business. However, the intent or goal of your lead generation may be different. Regardless of your intent, remember that less is more and move towards success.

In addition to the digital marketing trends mentioned above, social media also plays an important role. We take social media for granted and now is the time for companies to look for new marketing channels for their business in 2019. Start the new year by reaching new heights and success levels with the help of the top 7 digital marketing trends for 2019 and let us hear your success stories!

It's also a good idea to build a full-featured payment solution while doing all the marketing for your business. Enjoy the best payment gateway experience now and grow your business with ease!