3 Successful Instagram Marketing Strategies For Businesses:- www.deekpay.com

Top 3 Marketing Strategies for Businesses on Instagram

Do you feel the need to take your place on Instagram? Would like to join Instagram but not sure what to do once you do? If you have such questions, then you are not alone! Many businesses are feeling the growing pressure from all social media platforms and often don't think deeply enough about a strong strategy. However, Instagram is different from other social media platforms. You need a strong Instagram marketing strategy, or series of strategies, to successfully build and grow your business.

Here are the top three Instagram marketing strategies to help you best organise your business on Instagram:

1. Position your target audience wisely

Just like any other plan or strategy, the target audience plays the most important role in your Instagram marketing strategy. It is crucial to identify the audience you want to reach on Instagram. Before narrowing it down, you need to have a clear understanding of your business goals.

A quick, extremely simple and most effective exercise to find out your true "goal" on Instagram: complete the following statement

I want to grow my business on Instagram because ............

Tip: Be absolutely honest about your answers. After reading the above statements, write down the first answer that comes to mind.

Once a goal has been found, now is the perfect time to implement that goal. The first step in achieving your goal is to identify and select the right audience. Who is the "right audience"? They are the people your product or service is designed for. People who will be immediately impressed with your product or buy it as soon as they see it. They will become your loyal customers and continue to drive your cash flow.

Here are some factors that can help narrow down the right audience:

a. Demographics - This factor helps you to select people who fit the desired age, gender, income, lifestyle, etc. For example, if you sell luxury men's accessories, then you may be targeting:

Age group: 30 and over

Gender: male and female

Income: Rs. 35,000 and above

Lifestyle: outdoor activities, socialising, etc.

b. Psychographics - This factor relates to an individual's attitudes, interests, personality traits, values, etc. Using the above example, the psychometric breakdown of your Instagram marketing strategy might include:

Personality traits: cheerful, easy-going, hard-working, likes to socialise, fashion, etc.

Interests: Love parties, luxury things

Attitude: always eager to upgrade in life

c. Geography - We know the world is a small place, and social media is designed to make it even smaller. But let's be realistic! If you sell men's luxury accessories, it doesn't make sense to target an audience that lives in tier 2 or tier 3 cities or villages. You need to be very mindful of the culture that each city or region carries.

2. Detailed analysis of competitors

The goal is not to copy your competitors, but to progress with the world, maybe even 10 steps ahead of them. Make a list of all your competitors in your field. Regularly check their accounts and pay close attention to what products they sell, which top brands they sell on their Instagram accounts, how many people like, comment on, or tag their products, and so on. This analysis will give you a rough roadmap for creating an effective Instagram marketing strategy.

In addition to the above factors, there are specific factors you must obtain from your competitors:

a. USP: Unique Selling Point is an exclusive factor that every business should have. a USP is the answer to a very salient question: "Why should people buy my product or service?" Niche products, men's office supplies or accessories from London may be your unique selling point. It sets one business apart from another, so make sure your business is truly unique.

b. Posting times: According to research, here are the best days and times to possibly post on Instagram to reach more people, but you also need to know when and what your competitors are posting. What time of day do they post men's hygiene products and what time of day do they post men's fragrances?

Photo credit: CoScehdule

c. What you post: Men's accessories may seem like a very narrow area of business, but you can always inspire people to explore this area through your posts. Post relevant and inspiring content on Instagram.

3. Periodic publication

The trick is to never run out of content. [bctt tweet="Keep your Instagram account or profile full of pictures and stories." via="no"]Stick to your business, but offer users a diverse range of content. Occasionally, you can post about watches or fragrances, not just men's accessories. Talk about and show trends. For example, some men may prefer stylish buttons over cufflinks today. Remember, we're here to do business, not harass users. Here are some interesting Instagram stats that will inspire you forever:

Photos with faces get 381 TP3T more likes

Instagram ads grew by 28% in the second half of 2017

Weekdays are the most engaging time for Instagram users

80% Influencers Prefer Instagram for Brand Collaboration

Instagram photos get 36% more engagement than video

Instagram Payments

Currently, companies just publish their products, ask users to review or send direct messages to buy them, and then ask the buyer to send payment and the product is then sent to the buyer. This makes the whole payment process or the pleasure of buying a product disturbing. Let's revolutionise and simplify the payment process with PayUnow, a payment process designed to accept payments directly into your bank account without sharing any confidential information. Here's how to accept payments in a few easy steps:

Post your products on Instagram!

Request for comments from interested users

Create a payment link on PayUnow

Share that link with them via Instagram direct message!

Your customer copies the link into their browser to pay for it

The biggest advantage of using PayUnow to accept payments on Instagram is:

It allows your customers to use multiple payment methods such as credit/debit cards, net banking, UPI, wallets, etc. without having to download any app.

There is no monthly payment limit, so you can accept as many payments as you want.

Use the best payment method for your Instagram business. Learn more about PayUnow.

Today, Instagram is becoming stronger and users from other social media channels are migrating here. So, it's better to start now than to wait and miss out on key user groups later. Take advantage of these Instagram marketing strategies. We understand your desire to keep growing your business, so we want to make it easy for you to accept payments. Sign up on PayUnow and accept payments from your customers with ease!