A Practical Guide to Using Email Marketing to Boost Conversions:- www.deekpay.com

The shape of email has hardly changed since its inception 30 years ago. Whether it's an early email or a modern one, the appearance is the same. Hyperlinks in emails used to make it cumbersome for users to complete actions. However, this obstacle no longer exists with tools like Mailmodo, a coding-free platform designed for marketers and e-commerce business owners to create website experiences within emails that help increase conversions. The main goal is to reduce the number of steps a user has to take in order to increase conversions.

Next, we will learn about the key metrics, etiquette and challenges of email marketing from Aquibur Rahman, Founder of Mailmodo (YC S21 & Sequoia Surge.) Here's what we will be discussing about email marketing:

1. What are the key metrics for e-mail marketing?

2. How can email marketing be used to drive conversions and brand engagement?

3. Ways to improve business e-mail etiquette.

4. How do I ensure a low email bounce rate?

5. What are the challenges of e-mail marketing?

6. Common e-mail marketing mistakes to avoid.

7. What is the advice for every start-up entrepreneur?

Key metrics for email marketing

Two key metrics for email marketing are open rates and eventual conversions.

Open rates are less tracked now, but can be improved by giving engaging subject lines. The final conversion rate is used to determine user revenue and engagement.

Don't just stop at open rates, there are many technical details involved in email delivery and management. Some other important email marketing metrics include domain reputation, IP reputation and DNS records.

Set up Google Postmaster to capture data from your email recipients, domains, and IP reputations.DNS records include SPF, DKIM, and DMARC records, which prevent your emails from being hacked or domains from being controlled by others.

How to use email marketing to drive conversions and brand engagement?

User engagement and acquisition are two of the most critical parts of marketing. Subscribers are out of your control, but you can build a relationship with them through email, thus creating a journey that grows with the subscriber. You don't have to pay anything to communicate with your customers.

Email marketing has a high rate of return. To drive conversions and brand engagement, focus on segmenting your subscriber base and making emails more usable, actionable and relevant. Make sure you don't spam your subscriber base and only send content that is relevant to them.

Important considerations for email marketing:

Check the history of user interactions with your emails. If a user unsubscribes from your emails, they will see you as a spammer, which will decrease open rates. Email marketing is like social media, the more subscribers you get, the more your reach increases. Pay attention to your domain name and IP reputation. If your domain has a poor reputation, your emails may go into the spam/promo folder. If your email content is poor, your reach will also decrease. Producing better content will help you get higher open rates. Content and subject lines should be consistent. Deliver on the promises you make. If the content is useful, subscribers will look forward to your emails.

Ways to Improve Business Email Etiquette

Here are some things you can do to enhance your email etiquette:

Stay conversational and friendly in your emails. Share your achievements and failures with your subscribers, which builds trust and engagement. Segment your audience according to the needs of your subscribers. Remove subscribers who don't interact with your emails from your mailing list and avoid sending them emails as they may not open them again. Maintain consistency. Build your domain or IP reputation by sending a small number of emails per day. This will make your email client think that you are not spamming or sending cold emails to your subscribers. Use email to gather feedback by adding survey forms. Use tools like Freshdesk and Front for customer support.

How to ensure a lower email bounce rate?

To ensure a low email bounce rate:

Try to acquire organic subscribers, which will lower your bounce rate. Avoid sending emails to publicly available lists. Ask for email addresses every time a subscriber attends your event. Use tools like Neverbounce and Kickbox to verify your email list.

The Challenges of Email Marketing

People start email marketing without experience and domain reputation and send out bulk emails. To better understand what works and what doesn't, follow best practices. Try experimenting with different content and subject line formats.

Email does not offer the flexibility to add different types of content. However, you can use tools such as Mailmodo to make it more actionable.

Common Email Marketing Mistakes to Avoid

Don't send the same email to all users like a shot. Emails without historical data will be marked as spam by a large number of users. Perform email domain warm-ups. Start by sending a very small number of emails. The increase in positive user interactions will gradually help your emails make it to the main folder of Gmail or Outlook.

Advice for Every Startup Entrepreneur

Here's Aquibur's advice for every startup entrepreneur:

Act now, don't over plan. Assemble a passionate and talented team. Keep moving forward regardless of doubt or fear. If you believe in something, keep trying to make it better.

Check out this video to learn more about email marketing.

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