How to develop your mobile marketing strategy:- www.deekpay.com

In today's society, mobile devices have become an integral part of people's daily lives, and as an online marketer, you need to keep up with this trend. Your target audience determines which marketing strategies you need to integrate. What works for one target group may not work for another, so you need to take this into account when developing your mobile marketing strategy.

According to Google, nearly 60% of searches come directly from mobile devices. This is a significant number, so it's important that your website content is optimised for mobile devices to provide a seamless mobile experience.

Firstly, conduct a small survey asking people how they use their mobile devices. This will help you develop your strategy. Here are three simple questions you should ask in your survey:

What types of mobile devices do you use?

Where do you access content on your mobile phone or tablet?

What types of content do you consume on your mobile device?

The data from the survey will guide you further. Consider the following steps to enhance your mobile marketing strategy:

Step 1: Identify the target audience

Firstly, identify your target audience and understand their behaviour. Most online businesses will have multiple audience segments. Before starting any mobile marketing campaign, you need to define the demographics, behaviours and interests of your potential target audience.

Identifying your target audience can help:

Determine which mobile channel is appropriate for which audience segment

Decide what type of content needs to be created

Setting the tone and delivery strategy for your mobile messages

Understand where buyers are accessing information and how they are consuming it on mobile platforms

Step 2: Understanding the Customer Lifecycle

After identifying your potential target audience, you need to define their customer lifecycle. This will help you understand the entire decision-making process during the purchase of a product or service. With the customer lifecycle, you can communicate directly with your customers at any point of engagement.

The customer lifecycle process includes:

cognitively

explore

buying

send back information

testimonials

Step 3: Define objectives

After identifying your target audience and mapping its lifecycle, you must define your goals. Developing a mobile strategy should be an integral part of your business goals and should be relevant to your company's overall business. The key to creating a successful mobile marketing strategy is to first identify your current efforts for mobile engagement and then ask yourself:

Are you currently using responsive design in your marketing materials?

Do you currently have a mobile app?

Are you currently using push notifications?

These questions can help you define your goals.

Step 4: Define Key Performance Indicators (KPIs)

After defining your marketing objectives, set your KPIs.While there are many possible KPIs, you can consider customer engagement as the most critical factor. This is the key parameter to measure the success of your mobile campaign.

How is it measured? Here are some key aspects you can consider to define KPIs:

App downloads

Total mobile subscribers

Attributed to mobile contacts and new customers

Spend per new mobile customer

Higher conversion rates

Closing sales related to mobile contacts

Customer Lifecycle Value for Mobile Users

in-app purchase

Step 5: Integration into the overall strategy

Think about how your mobile marketing strategy fits into your overall marketing plan. Review your marketing calendar to determine how other channels are communicating with existing customers and potential audience segments. Deliver a coordinated customer experience across all channels used by your customers.

If you are doing any kind of mobile notification, set the frequency of communication. Also make sure that all communication is synchronised. Set up a marketing calendar to keep track of all marketing activities that take place across channels.

In order to communicate with your customers on a daily basis, you must make mobile a key part of your marketing strategy. In order to create engaging mobile campaigns, you need to develop a mobile strategy that effectively shapes the state of your online business.

Also read our blog post, "Tips for launching a successful mobile-friendly online shop". Follow PayUmoney and grow your online business effectively.