Six Highly Effective Customer Acquisition Strategies:- www.deekpay.com

Customer acquisition is one of the most important factors in driving sales. Therefore, developing the right customer acquisition strategy is an ongoing challenge for online merchants.

For B2B businesses, acquiring new customers is more challenging as they are usually targeting a more niche and specialised customer base. So how do you ensure customer acquisition? Here are some simple tips that you can integrate into your customer growth plan:

Leveraging content marketing

Content marketing is the key to acquiring new customers. Today's customers do a lot of online research before contacting potential suppliers. Therefore, you need to leverage your company's thought leadership through content. This will help prospects find your business and convert general enquiries into loyal customers. Remember to publish diverse content such as infographics, videos, webinars and eBooks.

Use of referral networks

There is no more powerful marketing tool than providing customer satisfaction with the best products and services. Referral networks and word-of-mouth marketing can generate considerable business. Set up a system to collect testimonials from your customers and make it a regular activity for your customer care or sales team.

Optimise your website

Optimise your website with correct and targeted content as it will generate search queries in search engines. Include keywords that customers use in their queries. Update the keywords and SEO aspects of your website to help keep your business in sync with searches and customer interests.

Social Media Marketing

If you are building a business and looking to acquire new customers, then you definitely need to build competitiveness for your brand. Social media can help you build that competitiveness. It offers plenty of opportunities to drive sales. Determine your target audience and identify the social channels where potential customers spend their time. Be proactive on these platforms and provide relevant information about your products/services.

win-win cooperation

Building strong relationships with relevant partners can enhance your customer acquisition cycle. It helps both parties to work together to expand the network of potential customers. Co-host landing pages, events and seminars to attract new customers from a shared pool of leads.

Harmonisation of feedback channels

Today's customers have the social power to express their experiences, both positive and negative, on various social platforms. Hence, it becomes especially important to collect their feedback and interact with them in the best possible way. Your customer needs an effective communication platform where he can ask questions and solve his problems. Harmonise all feedback channels and focus on interactions. Effective interactions create a continuous cycle of customer acquisition.

Also read our blog post on How to Win Back Lost Customers. Stay connected with PayU and take your business to the next level.