Video Content Marketing - Top Trends for 2018:- www.deekpay.com

More than 500 million hours of video are watched on YouTube every day! Today, every business wants to set a benchmark and be different. As we talk about the growing boom in marketing trends and technologies, we witness a continued rise in the change curve, with video content marketing dominating the scene. Before we dive into this rising trend - video content marketing - pause for a moment and consider this question: if a photo is worth a thousand words, how should the value of video be measured?

Whether it's Snapchat, Instagram, or Facebook, video is at the top of the list when it comes to the best interactions. Whether it's building a brand, building customer relationships, or promoting a service or product, video content marketing is almost ubiquitous. After all, there's a reason why 87% of online marketers use video content marketing! More recently, the "Live Streaming" feature, initially launched by Facebook and later followed by Instagram and Twitter, is an instant technique to attract attention to your business. Let's explore some of the more successful and conversion-friendly video content marketing trends further.

What is video content marketing?

While the term itself is self-explanatory, it suggests one of the most engaging and effective ways to share content: in video format, where the underlying content is supported by visuals and audio. It's amazing how much it's evolved over the last decade, which is how video marketing can increase your brand's visibility 10-fold!

A new report released by a leading marketing website mentions:

81% of businesses use video as a marketing tool

Also, video content is more memorable than text and images

Benefits of Video Content Marketing

Some of the interesting findings about video content and its benefits in our lives point to some surprising facts such as:

More than half agreed that they would be more likely to choose video if both text and video were available on the same topic.

Humans tend to capture things better when they get audio and visual of anything.

A third of people's online activity is spent watching videos.

Therefore, if your goal is to grow your business, it makes a lot of sense to create useful and impactful videos. Here are some things you need to keep in mind when designing videos using some of the authoring tools mentioned later in this blog:

Make sure your scripts are ready to go to avoid last-minute rushes and stresses

List all the topics you want to cover in your video. Having a storyboard here will help you tremendously!

Choose the most popular and most viewed platforms for hosting

Measurement of video performance, including views, shares, comments, length of video viewed, etc.

Some of the most effective types of video content include:

typology

descriptions

typical example

Vlogs

Blogs published in video format

Your favourite travel bloggers share short videos on social media of places they have recently visited

Webinars

Informative seminars with audio and video over the Internet

A digital marketing tutorial session via the internet

How-to/Educational

Videos that provide information about specific features of your product/service

Video explaining how to create an account with PayUmoney

Tutorial

Videos that explain in detail the use/purpose of specific things

A step-by-step guide showing how to link your Aadhaar to your bank account online

Testimonial

Videos containing customer experiences with the product

Videos of individuals or talking about their satisfaction with products/services

Animated

Animated videos created using special software and features

Sci-fi films such as The Smurfs, Little Yellow Men, etc.

Live

Latest features on social media covering real-time events

Celebrities attending events live on social media

Brand films

Part of an advertising campaign showcasing the company's vision, mission and services

Brands produce short films that usually have an amazing storyline that leaves a lasting impression on viewers

Interviews

Interactive videos with experts or thought leaders and share

Telecom Brands interview with its founder

Events

Videos covering events (e.g. meetings, discussions, product launches, etc.)

A YouTube video posted by the fashion brand covering an event they hosted

Behind the scenes

Video covering the entire shoot/in-between meeting moments

A few minutes between shots to share

FAQs

Quick and helpful videos for all customers, with one person answering all common questions

Videos created by companies like WordPress to answer quick questions from customers

Product Review

Detailed product review videos created by loyal consumers or influencers

Videos created by individuals interested in the features of the new Android phones

Demo

Demo videos to show customers how the product/service works

Videos of appliance companies demonstrating their dishwasher features and their benefits

After understanding the basic concepts of video content marketing, the next question is, where and how do you create these videos and where can you host them? Here are some of the best video creation tools!

Top Video Content Creation Platform

Here are some simple, fast and amazing platforms for video creation:

Animoto: It's a cloud-based video creation platform that lets you upload photos, videos, clips and audio in minutes!

PowToon: It makes animation creation easy and is an animated video creation tool to actively promote your business directly on social media channels.

iMovies: One of the additional features Macintosh users get is iMovies! With iMovies, you can create videos like a pro, adding animation, music, and narration to your videos.

Moovly: for everyone who wants to use drag and drop and animation features when creating videos, this is the tool for you! Create video clusters in no time with hundreds of fun templates.

Best Practices in Video Content Marketing

Getting people to relate to and understand your video

Keep it simple and clear

Remember, humour is the best medicine.

Maintaining consistency

Optimise your videos

Bringing them to the right place through an effective call to action (CTA)

Now that you know the right way and platform to create videos, all you need to do is read our recent blog for a step-by-step guide to the perfect content distribution strategy. Grow your business with the right marketing strategies and follow the PayUmoney blog.

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