How to promote your business and drive sales on Instagram:- www.deekpay.com

Instagram, with over 800 million active users, is more than just a photo sharing app, it's a place for brands to stay engaged with their customers. If you're confused about "how to promote your business on Instagram and why", here are some practicalities:

Instagram allows customers to engage with their brand 10 times more than Facebook.

Instagram users of 70% are likely buyers because they have already purchased the product online.

Driving sales can be a challenge if not done correctly on Instagram, where nearly 70% posts go unanswered! Based on the above facts, in this post, you will see the following details:

How to easily promote your business on Instagram in 5 steps!

#1 Create an Instagram Business Account

The first step to driving sales is to create an Instagram business account separate from your personal account. If you already have a separate business account, you can easily switch it to an Instagram business profile:

Go to Account Settings;

Click "Switch to Business Profile";

In addition, you can make your Instagram business profile more attractive and sales-friendly by:

Direct your profile visitors and followers to useful business links such as online shops, websites, etc. Put these links in your profile as that's the only place where you can insert them.Instagram is more about inspiration than commerciality!

Fill in your description or profile (below your username) to provide more information: What do you do? Who are you? Why do you do what you do now? etc;

Tip: Shorten the links and make them trackable so you have valuable visitor insights that can help you boost sales!

#2 Crafting what you share

Instagram content is diverse, creative and dynamic! Oftentimes, businesses are confused about what content they should post on Instagram. Here are some of the types of posts that get the most likes:

Posts with faces (relatively speaking, they get 38% more likes) and food;

Posts related to the event;

Product Posts;

Team photo;

Behind the scenes pictures;

Short video;

Modelling;

Other user-generated content (UGC)

Get creative with this social media platform. Add enough faces, colours and emotions to make the most of Instagram.

Image from Jane's Book

More notes on UGC: UGC is a very powerful way of generating content on media channels like Instagram, where the main target groups are young people and businesses. You can use UGC strategies to get more views, likes and retweets. For example, if you are a fashion designer who sells clothes on Instagram, you can post posts of clients or buyers wearing your designs. This will serve as your testimonial. You can also ask your clients or buyers to tag you in their posts. Use apps that can republish or reshare UGC content to inspire future word-of-mouth.

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