How to maximise sales this festive season? :- www.deekpay.com

No doubt you're busy preparing your products and supply chain, but are you making sure your products are affordable for consumers?

Today's consumers are used to credit purchases. Since the epidemic, instalment deals have grown by 2,201 TP3T, Buy Now Pay Later (BNPL) adoption has risen by 651 TP3T, and discounts and cashbacks have driven spending for a decade.

The Indian market is severely underserved when it comes to access to formal credit, with only 62 million Indians owning a credit card. However, modern consumers have a desire to buy and are looking for credit to increase their purchasing power. In fact, consumers want to be able to access these services on their mobile phones in real time without the hassle of paperwork.

So here's the question - is your business ready to deliver the flexibility and affordability that the modern Indian consumer expects?

1. How can PayU help you get ready for holiday sales?

2. What is PayU's affordability suite?

3. What have we done for you?

4. How do you get started?

How can PayU help you get ready for holiday sales?

PayU's affordability suite empowers consumers to purchase the products they desire through payment options such as credit card instalments, zero-cost instalments, buy now pay later and instalments without credit cards.

These can be used for high-value purchases, such as instalments for consumer electronics, or for low-value, high-frequency purchases, such as food orders using BNPL.

You lower the cost of a single purchase for consumers, which drives higher order values and increases sales for your business.

What is PayU's Affordability Kit?

The PayU Affordability Suite offers the following services:

PayU Offer Engine: enables you to create customised offers at brand, category and even product level, covering all payment methods. With real-time analytics, you can optimise your campaigns and drive more purchases.

White Label Customer Base: we provide you with access to 50 million white label users, to whom you can show the exact offers they qualify for across all payment methods. A personalised experience increases the likelihood of a final purchase.

What have we done for you?

Offers the industry's most comprehensive coverage of payment options

We enable you to offer affordability options across all payment methods and banks - credit card instalments, debit card instalments, instalments without credit card, buy now pay later. In fact, our direct integration with banks has resulted in a 5% increase in transaction success rates.

Delivering the best customer experience

A fully digital, mobile-first payment experience that enables your customers to choose between instalments and buy now pay later in minutes. We've also standardised the process for all instalments, enabling you to capture OTPs on your website, giving you complete control over the customer experience.

Delivering affordability in retail/omni-channel shops

You can also enable instalment payments at your retail shops via contactless QR codes or your POS device.

How do you get started?

只需联系我们的[email protected]或您的相应账户经理 to enable the Affordability Suite for your business.

This article was written by Dhruv Mathur, Assistant Content Manager, PayU India.