How to build an efficient lead generation form:- www.deekpay.com

Your leads are inextricably linked to the website that generates them. The landing pages or websites used to generate leads should not be time-consuming. Instead, they must be simple and come with a smooth user interface. The success of the lead generation process depends on a number of factors, but the most critical and specific element of the process is your lead generation form.

When you are marketing your lead forms to collect relevant information, you are actually promoting a lead automation system that requires information to target your potential audience. If your business goal is to capture leads, then you must strategically define the status of your lead forms.

Always ask the following questions when creating a lead generation form:

1. How many fields need to be included in the lead form?

2. Which fields do you need to prioritise?

3. Should users be asked for their contact numbers?

4. Do you need to know the geographic location, age or education of your users?

5. Where are the lead forms placed?

A weak lead generation form can bring down the entire lead generation process. So, on the PayU Knowledge Platform, we've outlined some of the best ways to help you build the perfect lead generation form.

**concerned about appearance**

Your lead generation form is the first impression a new visitor has of your relationship. Therefore, you must make it simple, easy to use and aesthetically pleasing. Place the lead generation form on the right side, preferably above the page fold. A form on the right side attracts more potential customers. Use eye-catching colours to highlight your lead generation form. Your form should be clearly visible throughout your landing page or website.

**Inquiry for information only**

Make your lead generation forms as simple as possible. Ask for only the necessary information. Don't make users fill out lengthy forms that are dozens of fields long. Be smart about the most relevant information you need to gather. If you need more than one piece of information, I recommend breaking it up into multiple forms.

**Effectively created**

Your form title, call to action (CTA) and copy must reflect the benefits of completing the form. Tell the story of your online business in the form title. Always focus on making a personalised connection with your users. Remember that you need to evoke human emotions as you are dealing with the interests and behaviours of your users. Create copy that speaks to your visitors, thus motivating them to fill out their personal information. Choose your CTA button carefully. It must reflect the value you are creating with your users. Your CTA should be prominent enough.

**Mobile Optimisation**

Today, more and more visitors are accessing information via mobile devices. Therefore, optimise your lead generation forms for mobile devices. Integrate mobile-friendly features such as responsive drop-down buttons, shorter input fields, and simple opt-in buttons.

**Perform A/B tests**

Always A/B test the elements in the form. Create multiple versions of lead generation forms and experiment with them based on responses. Test copy, CTAs, form lengths, and colours to determine the best working elements.A/B testing will help you fine-tune the lead generation process. Always look for ways to improve the form.

When you ask visitors to fill out your lead generation form, you are actually asking for their personal information. Therefore, you must show them why it is safe to share their information. Crafting a great landing page that includes a value proposition makes your interface trustworthy, secure, and valuable. Your header, copy and form design enhances that trust.

Also read our blog post, "How to Create a Marketing Strategy on Instagram." Stay tuned and take your online business to the next level.