Mother's Day is coming up - 5 temporary marketing strategies to help you boost sales:- www.deekpay.com

This Sunday, 12 May, we celebrate Mother's Day, a day for everyone to celebrate the mothers in their lives who play multiple roles at home, at work and in their communities. As an organisation, we are honoured to have met and worked with an empowered woman - Vandana Chhabra, a founder of an NGO called Vanaja Organics, which is dedicated to providing vocational skills training to underprivileged women and creating dignified opportunities in life.

Click here to learn how PayU is helping Vanaja Organics grow its business!

Back to Mother's Day celebrations, it's the perfect time for online merchants to boost their Mother's Day marketing campaigns.

Data shows that a third of Mother's Day shoppers will wait until a week before the event to make an online purchase, while 18% will wait until the last 48 hours. So if you haven't started your Mother's Day marketing campaign yet, don't worry! It's not too late. You still have time to attract the Mother's Day shopping crowd and boost your sales before Sunday. People love to shop temporarily. Here are five quick and easy marketing strategies to help you connect with temporary online shoppers:

1. Create a special offer for Mother's Day and promote it widely

Creating a promo code, coupon or special offer for Mother's Day is a great way to grab your audience's attention and boost sales. People love discounts! Therefore, you can offer coupons for discounts on existing products. Moreover, creating coupons won't take much of your time. You can have your in-house team design a special offer page or create custom promo codes using various online coupon generators.

Learn more about the beginner's guide to coupon marketing strategies.

However, after you have created your special offer, make sure that you promote it both online and offline. You can start with social media (e.g. Facebook, Instagram, Twitter) and also promote it in various groups created specifically for Mother's Day.

At the same time, you can prominently display these special offers on your website's landing page so that visitors can see them as soon as they enter the site. You can also use web push notifications to alert your customers. Another way is to send push text messages via SMS as SMS has a very high open rate.

2. Making full use of online forums

There are many online forums like Reddit, Google+ etc. You can join these online forums to wish mothers and offer your products or services at appropriate places. To engage the audience on these online forums, make sure that your content is of high quality and only post content that is relevant to the extreme segments.

On Reddit, for example, you can find subforums for some very specific and narrow interests. You can find subforums related to Mother's Day and make the most of them! You can also take advantage of self-gifting opportunities.

3. Creating eye-catching graphics

Data shows that charts can increase website traffic by up to 121 TP3T.

Create a short little chart about Mother's Day that contains easy-to-digest information about your intentions or offerings and spread it across social media. Creating a small chart won't take much time. You can hire a designer for a day or make it yourself! Additionally, you can post the chart on Pinterest, as many people will go there for options.

4. Organising competitions on social media

People love free gifts! You could create a competition for people to post photos of themselves with their mum or child and win exciting prizes. You can also give them a voucher to visit your shop to shop on Mother's Day. There is a chance that people will patronise your shop after winning the voucher or entering the competition. This gives you the opportunity to showcase other products and services, increase your reach and boost sales.

5. Provide free delivery or click-and-collect service

According to the report, 90% consumers admit that free shipping is a major incentive to shop more online.

Since no one wants to give late gifts, you can make your business stand out by offering free shipping (or discounted prices) to make sure your customers are happy with the perfect gift at the right time! See how Aveda does this for their customers!

Additionally, if your target audience is in your neighbourhood, you can have them order their Mother's Day gifts online, or come to the shop to view them in person and have them sent home for free, at the time they want. You can also offer your customers midnight delivery.

concluding remarks

When we talk about mothers and their special days, it is interesting to note that Mother's Day has been the most searched keyword in India for the last five years. Don't believe us?Google Trends will tell you. Take a look!

That's why you should consider running great campaigns for Mother's Day (if you haven't already done so). Mother's Day can be a huge sales opportunity for online retailers. Not only do you want to attract new customers, but you also want to keep your existing customers happy with your products and services. Most importantly, think of it as a special day and an opportunity to grow your business.

If you are an online retailer looking to provide your customers with the best online shopping experience, sign up for PayUmoney and make your online payments smooth and hassle-free.